The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. The use of scent marketing has, so far, been proven effective in sales increasing whereas it is one of the less explored forms of marketing.The purpose of the thesis is to answer the following question: Is it possible to find differences in consumer attitudes in a scented buying environment compared to a nonscented buying environment, and thereby create new basis for segmentation?The thesis is based on a quantitative study where data has been gathered in a scent manipulated buying environment through structured interviews with consumers. The thesis applies a deductive approach to the main theories in the area of interest.The findings suggest new theory discussing that it is difficult to use consumer attitudes, towards a scented store environment, as a foundation for market segmentation.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.

According to the Swedish Red Cross, there are over 40 million people fleeing from war and conflict around the world. Some of these individuals are suffering from a disorder named PTSD (Post Traumatic Disorder Syndrome). This disorder is caused by previous experience incurred by war, conflict and violence. My intention with this study has been to increase the knowledge about refugees in Sweden suffering from PTSD syndrome. I have performed a study based on a project named Exigo.

The purpose of this study is to describe and analyze the places importance for young people with disabilities. The study?s central questions are what type of places they visit and what characterizes them. It is also about answering the questions why the places are visited and what meaning this has for participation and identity. The study´s central concept is room/place, participation and identity.

Earlier studies shows that democracy within the preschool is an important and on-going work, but could implicate certain consequences. For example that goals regarding democracy and influence in the preschool, rarely is done in practice but instead remains just words on a paper. It could also mean that the pedagogues lack education and knowledge within the area, but also how they react to the influence of children. Preschool is expected to be a place for all children, no matter what luggage the child is carrying. The luggage is filled with the life experience, the personality and in this case the needs that the child has. The needs could be anything from nearness to physical and psychological disorders that requires more pedagogical attention.

This is a qualitative interview study about intellectually disabled parents and their children. I have conducted interviews with six professional staff who have some experience working with intellectually disabled persons. In my investigation I used vignettes and those I interviewed had to read the same story about Anders and Britta in preparation for the interview. The six persons whom I interviewed were: a midwife at a mother care centre, a nurse at a child health centre, a social welfare officer at a rehabilitation centre, a "LSS administrator" at a local authority, and two social welfare secretaries. One of the two welfare secretaries works to assess the social situation of children and the other one works with fostercare.The conclusion that I have drawn is that the relationship between intellectually disabled parents and their children is very important.

The aim of this study is to examine the opinion of teachers as to the situation of young people suffering from Aspergers syndrome in the Sixth Form(gymnasium. In order to find this out I have chosen to interview four teachers with work experience of Aspergers in three different gymnasium in middle Sweden. They were confronted with the following questions: What resources are available for these pupils in the gymnasium? How do they experience that the school situation functions and how would they as teachers like the school situation to function for these young people at school?The result shows that special teachers have an extremely important function to fulfil. Those interviewed felt that there are sufficient resources available, for example guidance and further education for techers as well as both support and means for helping the young people.However, every teacher does not understand this handicap.

The internet has fundamentally changed the way people communicate. With all the information that we are sharing over the internet, and the ways which companies want to use our information, the importance of keeping our private information secure has increased. This thesis aims to discover what attitudes internet users have against privacy on the internet, and what ? if anything ? they are doing to protect their personal privacy.We distributed an online survey to internet users in the Stockholm area, and conducted three interviews with persons in our target population. The results of these studies show that people in general are very aware of privacy concerns on the internet, but that their attitudes toward how important personal privacy on the internet is, differ somewhat..

Background·ADHD  is a syndrome characterized by attention deficits, difficulty of concentration, restlessness and lack of control. The number of persons diagnosed with ADBD have increased over the past few years. One reason for the increase is believed to be that the knowledge has increased in recent years and more persons can be diagnosed . As a nurse it is important to know about ADHD and how it affects the persons with it.Aim. The purpose of this autobiography study was to describe the experience of adult persons living with the disability ADHD.Method.

Syfte och frågeställningarSyftet med undersökningen var att kartlägga den fysiska aktiviteten utanför skolan för elever med Asperger syndrom i Stockholmsområdet.Hur ofta deltar eleverna i organiserad fysisk aktivitet utanför skolan?Hur ofta deltar eleverna i spontan fysisk aktivitet utanför skolan?Hur många elever skulle vilja delta i fysisk aktivitet utanför skolan?Vilka likheter eller skillnader finns det mellan pojkar och flickor jämfört med SIH 2001 undersökningen? MetodMetoden som används i denna studie var en kvantitativ enkätundersökning som utförts på sju skolor i Stockholmsområdet. Samtliga skolor valdes ut mot bakgrund av att eleverna på skolorna har diagnosen Asperger syndrom. Urvalet bestod totalt utav 96 elever, med ett bortfall på 14 elever så blev antalet respondenter 82 elever. Av dessa var 20 flickor och 62 pojkar. ResultatResultatet i denna studie visar att en majoritet av eleverna (74,5 %) inte deltar i någon form av föreningsidrott.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

This essay aims to examine and compare the attitudes of decision makers in the local government and representatives of pensioners in two different geographic areas. The main questions were:- their attitudes towards the "stay home principle" (kvarboendeprincipen, a principle that aims to make it possible for people with a handicap, disease or age to stay in their homes instead of moving to nursing homes).- their attitudes towards nursing homes for old people- their attitudes towards the possibility of staying at home when you are old and handicapped and in need of care.The essay is built on qualitative research methods, based on interviews and on a review of research in the field.The author found a complex picture of attitudes. Everybody thinks that the best is to live in your own home as long as possible, except from those who live with Alzheimer´s disease. They showed different opinions on the issue of the need for moving to nursing homes. This might result in forcing people to stay at home.

Bakgrund: Irritable Bowel Syndrome (IBS) är en sjukdom som finns hos ca 15- 20 % av befolkningen och som mest drabbar kvinnor. Symtom som diarré, förstoppning, magsmärtor, illamående, ångest och depression är vanliga. IBS påverkar patienter både fysiskt, psykiskt och socialt. Sjukdomen kan medföra minskad livskvalitet för patienter. Syfte: Syftet med denna litteraturstudie var att få en ökad förståelse om hur Irritable bowel syndrome påverkar livskvaliteten hos patienter med sjukdomen.

Uppsatsens syfte att få ett antal personers beskrivningar av deras upplevelse av att växa upp med ett syskon med Asperger syndrom med avseende på självständighet, delaktighet, identitet och samspel. Författarna undersöker även personernas upplevelse av stöd de fått och vad som i övrigt erbjuds av habiliteringen i Södra Bohuslän. Uppsatsen är en kvalitativ undersökning gjord på fyra intervjuer av syskon samt enkäter till två habiliteringar i Södra Bohuslän. Analysen är gjord utifrån ett barndomssociologiskt perspektiv, som innebär att man ser barnet som en egen aktör, samt ur ett kristeoretiskt perspektiv.I uppsatsen kommer det fram att informanterna upplever sin uppväxttid som positiv genom de erfarenheter de har fått. De upplever dock att de har stått i skuggan av sina syskon, vilket författarna tolkar har påverkat deras självständighet.