Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children?s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts.

This essay is about two Swedish folk musicians, Anders Rosén and Leif Stinnerbom, who have been playing two important rolls in the developing process of Swedish folk music, on their separate ways. The main part of this work is focused on the era called ?The Folk Music Vogue?, which was the era when my informants were in the limelight on the Swedish fiddler scene of the 70s.Our music culture is constantly lying under the change of progress and I find it interesting to reflect how these kinds of changes are affecting the role of the musician.In this essay I am reflecting on the different perspectives of the musicianship according to my informants and how they both are referring to their role as musicians. The purpose is further on to see how they have been relating to the change of progress on the field of the Swedish folk music during the 70s and up to this date. Throughout interviews with the informants I am analyzing their personal relationship to their life as folk musicians.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

Title: "It is logical, but not logical at all compared to every other logical thing." - A study about how students in upper secondary school reflect about their studies in Pitch and music theory.Pitch and music theory is a compulsory subject for music students in the art programme of upper secondary school of Sweden. The aim of the subject is to develop the students? knowledge about music theory concepts in order to help them play and create music on their own. The aim of this paper is to discuss how students talk about ear training and music theory. Qualitative group interviews were carried out with two student groups from the first and second year of the upper secondary school.

In this essay I have described ecocriticism as a theory with several different subfields that are inspired by a cross-disciplinary approach, such as green culture studies, ecofeminism, and postcolonial ecocriticism. After a short summary of the background of ecocritical studies I analyze the various subfields, take a closer look at their contents and present various examples of ecocritical thinking. A presentation of the commonly used concepts within the discipline and some reflections on these is followed by my final discussion, where I state that even though ecocriticism is a relatively new theory and the concept doesn?t have a clear definition as yet, it is in my view a useful tool for analysis and can with time make valuable contributions to literary studies, not least by introducing a number of new perspectives..

Uppsatsen redogör för manusförfattarnas uppkomst och utveckling, medgångar och motgångar, dels med hjälp av teori men personliga erfarenheter i Hollywood, intervjuer och samtal med manusförfattare och andra filmskapare spelar också en väsentlig roll.Uppsatsen innehåller huvudsakligen en teoretisk och praktisk analys av manusförfattarnas tillvaro, analysmetoden används som en referensram i övriga delar av uppsatsen.Historiskt undersöker vidtecknad den primitiva och klassiska perioden inom filmens utveckling där fackföreningarnas inverkan analyseras samt hur Europa påverkat manusförfattandet ur ett historiskt och filmteoretiskt perspektiv, dessutom undersöks vilket inflytande auteur-teorin haft på manusförfattarna som yrkesgrupp.Vidtecknad försöker att med hjälp av en teoretisk men samtidigt undersökande metod knyta samman teori och praktik för att göra en så underhållande och samtidigt lärorik uppsats som möjligt..

2013. The brave new time.We constantly look forward in time. There is a need today to constantly renew, replace and update almost everything in our lives. Although often stressful, these continual changes and upgrades can open up new possibilities and even be seen as enjoyable and stimulating.Values, opinions, and everything we create, is based on an experience of the past and predictions of what the future might be. I want to take advantage of these thoughts and find out how they relate to our exchangeable culture.

The culture center studied has gone from being organized by enthusiasts and ideals, to being institutionalized with a educational association responsible for the management. The questions discussed are ? how this change affects the active people in the house and what consequences these changes make for the institution of the house and for the regular management..

The genus Borrelia is a widespread, pathogenic pest and the causative of among others borreliosis or Lyme disease. The vector for the bacteria is the hard tick, Ixodes ricinus and the infection is transferred through a bite. Untreated, Borrelia may cause arthritis, heart damage or neuroborreliosis. Infection is made possible through different strategies for avoiding the body?s complement system.

This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.

Arbetet hanterar uppgiften att rita en tillbyggnad till Nationalmuseum. Byggnaden ska enligt uppgiften inhysa arbetsplatser för museets personal, förvaring av konst i magasin, konserveringsateljéer, utrymmen för att hantera in- och utlastning av konst samt en semipublik studiesal. Uppgiften har hanterats utifrån antagandet att logistiken, arbetsplatsen och byggnadens plats i stadsrummet är de tre huvudfrågorna. Den sistnämnda har hanterats med Beaux Arts traditionen som inspiration i det att tillbyggnaden står i direkt relation till museets struktur och volym, men avviker från denna i det att byggnaden inte förlänger strukturen, utan är en omarbetning av den, vilket resulterar i ett annat stadsrum, mer av ett stadsrum än en förlängning av museet. Frågan om arbetsplatsen har hanterats så att arbetsplatsen får uppta stor del av byggnadsvolymen, ljusa luftiga rum med möjlighet till kontakt med medarbetarna parat med mindre ytor för spontana möten understött av en planstruktur som uppmanar till detta ska möjliggöra en bra arbetsplats.

The purpose of this bachelor thesis was to illuminate and analyze the working conditions of visual artists in the Swedish region of Värmland. As a profession which is known to have many problems concerning income and the fact that most artist are unable to get by on their art sales alone it becomes interesting to look closer on cultural policy?s affecting the artists, where the problems lie and what possible help they can get.I have used previous research and different sources to map out the working conditions in Sweden and Värmland alike and also interviewed five different visual artists in Värmland to get a general view of the working conditions in the country as a whole and their perception of the situation and special circumstances in Värmland. I have also used discourse analysis to compare the source material with the answers of my respondents to see which discourses that exists, that have hegemony, and to see how this subject is talked about.The results of this study showed how political decisions may force artists to become self-employed entrepreneurs even though many artists do not self-identify as such or even have any interest in profitable gain. The study also shows among other things that most artists have another occupation on the side but that there are some aids to help the artists with income.

This master?s thesis has the intent of showing that the tattoo can be regarded as an individuals document according to prevailing notions in archival science. Suzanne Briets definition of the concept of document is used in this thesis as a widening definition, a document does not have to presented in a defined form, it is only required to represent an object or intellectual phenomenon and to be informative.Tattoos are presented in this thesis as informative with regard to the status and position of russian/soviet convicts and as such presenting an individuals identity within a specific context. As documents they also provide the individual with the essential evidence of his or her endeavours in a criminal environment. Also, they have the ability to function as an individuals memories of relationships, hardships and comradeships.