The aim of this Bachelor´s thesis is to investigate how library statistics, performance measurement and indicators represent the modern public library activity. During the last decades the public library has gone through a lot of changes. Information overall has increased and new technology has been introduced into the library. This new development has had effects on the library users. The statistics reported to the Statens kulturråd (National Arts Council) has not changed in the same way.

Uppsatsen gör en genomgripande kvalitativ analys av redovisningens roll i institutionsteatern, i två fallstudier, med fokus på synliggörande av värdeskapande. Syftet är att öka förståelse för redovisningens funktion vid styrning av verksamheter med icke-finansiella mål. Ytterligare en ambition med uppsatsen är att föreslå ett förhållningssätt till icke-mätbara värden i redovisning och styrning.Inledningsvis presenteras de två analysobjekten som valts för fallstudier; Stockholms stadsteater och Västerbottensteatern. Genom samtalsintervjuer och observationer gör författaren närläsningar av analysobjekten som sedan relateras till utvald litteratur, praktiker och modeller av relevans för studien. Här förs resonemang kring de båda analysobjekten utifrån rådande teori inom redovisning, styrning och arts management.Studien antyder att redovisningens roll i teatern är mångfacetterad; den fyller en inre och en yttre funktion, i en konkret respektive abstrakt dimension.

En undersökning av användandet av klassicerande arkitektur i Köpenhamns maktrelaterade arkitektur i stadens offentliga, urbana rum..

Title: The municipal school of arts and music - "a school for everyone?" - A study of the accessibility of "Kulturskolor", focusing on the absence of fees. The aim of this thesis is to increase the understanding of a complex of problems concerning broadened recruitment of students and teachers in "Kulturskolor". I have chosen to focus on three schools of performing arts offering programs free of charge to ascertain how they work with broadened recruitment and to see what effects they have achieved by having no fees. I have examined these schools through a qualitative study where I have interviewed the principals and teachers from each school.

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

Relationen mellan berättelsen, berättandet och berättaren studeras ur ett semiotiskt perspektiv. Varför berättar en västernkaraktär historien om the Dude. I uppsatsen undersöks the Big Lebowskis struktur, hur berättandet är uppbyggt och vilken roll berättaren har för filmens utformning..

Den här studien undersöker hur recensenter jämför Disneyfilmen med förlagan, hur de jämför med andra Disneyfilmer, hur stor kunskap de har om förlagan och egna tolkningar de gör av filmernas teman och budskap..

The aim with this master's thesis is to describe the work process with the graduation film Player, by a composers perspective and given conditions. It provides a detailed insight into how the work was done from the script stage to the end result, scene by scene reflecting about both the musical performance and the collaboration between the director and me as a composer. The work was done during the spring term of 2012 at the Royal College of Music in Stockholm and Stockholm Academy of Dramatic Arts..

The aim of this study was to search for a link between the subject pictorial studies in means of expression and the ability to communicate in written and spoken language. To do so findings in relevant literature and a few complementing theories was addressed to cast light on interviews made with teachers dedicated to the subject pictorial studies in a subject-integrated curriculum.Interviews were conducted with nine teachers and all but one were teachers in the subject pictorial studies, spread across all of the nine grades in compulsory school. Informants were located in areas of socioeconomically high as well as low status, in central and densely populated areas as well as areas less densely populated. The diverse theoretical background consisted of semiotics, constructivist theory, social constructivist theory and genre theory. Theories and literature partly both contradicted and supported each other, depending on situation and circumstance.No evident conclusion could be made that discriminated one affecting cause from another on speech or writing skills.

SAMMANFATTNINGENUppsatsens titel:Mixed Martial Arts, ett slag för svensk idrott.Nivå:Kandidatexamen i ekonomi på Handelshögskolan, Umeå universitetFörfattare:David Ek och Linus HultkrantzHandledare:Håkan BoterNyckelord:(UFC), Marknadsmixen, Segmentering, Integrated Marketing Concept (IMC), SWOT, EventMarknadsföring, Virus Marknadsföring och Gerilla MarknadsföringMixed Martial Arts (MMA), Kampsport, Ultimate Figthing ChampionshipSyfte:(MMA) i Sverige och vilka marknadsföringskanaler som ger den största genomslagskraftensamt att se vilket påverkan UFC har haft på de svenska åskådarna av MMA.Syftet med studien är att undersöka om det finns en marknad för Mixed Martial ArtsTillvägagångssätt:Sverige för MMA var att genomföra en undersökning i form av en enkät utdelat till studentervid Umeå universitet. De studenter som efterfrågades var mellan 18-40 år och vilket gav enrepresentativ bild av befolkningen i Sverige.Studiens tillvägagångssätt för att observera om det fanns en marknad iEmpiri:dataprogrammet i SPSS, för att kunna visa med grafer hur sambanden mellan kön, fakultet,ålder och hemort relaterar till preferenser och om MMA är en attraktiv produkt eller inte.Det empiriska materialet insamlat från respondenterna sammanställdes iAnalys:Genom att studera de svaren kunde tendenser urskiljas om vilka potentiella målgrupper somfanns. Vidare beskrevs vilka marknadsföringskanaler som var mest effektiva och vartmålgruppen var belägen.Materialet som sammanställdes i empirin diskuteras mer djupgående i analysen.Slutsatser:var mer positivt inställda till kampsport och MMA. I förhållandet mellan fakulteterna var detden samhällsvetenskapliga fakulteten och den teknisk- naturvetenskapliga som var mestbenägna att vara potentiella konsumenter av produkten. De respondenter som ansåg attkampsport och bollsporter var mest underhållande tyckte i större utsträckning att kampsportvar underhållande.

During the last decade the conditions for the music industry have been changed significantly. With the dropping sales of physical phonograms and the increasing illegal file sharing, the record labels have been forced to adapt and thus seek alternative sources of income next to the traditional sales of phonograms. Our purpose was to investigate how smaller Swedish record labels adapt themselves to the changing environment within the music industry and which new alternative sources of income they can use to finance their music production. To do this we used a deductive approach where we started by researching theories we thought were relevant to the subject, which we then used to get valuable information out of our informants.From our empirical investigations it appears that the independent record labels are rather positive about the future and that they will be able to survive, even though they will have to change their ways of working to a large extent. Our results show that the record labels as we know then will disappear.

There is a common belief that the arts contain knowledge of creativity that can enrich the business world. Similarly, the arts are in need of additional support from the private sector and know-how of business practices. In short, there is a need for mutual understanding. With my background as a dancer paired with my studies at the Stockholm School of Economics I have taken the challenge of bringing the two worlds closer together. By changing a social system, like an organization, it is possible to get a better understanding of it.

The aim with this master's thesis is to describe the work process with the graduation film Player, by a composers perspective and given conditions. It provides a detailed insight into how the work was done from the script stage to the end result, scene by scene reflecting about both the musical performance and the collaboration between the director and me as a composer. The work was done during the spring term of 2012 at the Royal College of Music in Stockholm and Stockholm Academy of Dramatic Arts..

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

There have been debates on the big differences in mathematics knowledge concerning pupils in Sweden and Finland. Especially, one common issue in the discussions of education is the Pisa test results, which take up in the media. In the Pisa research the Finnish pupils get through well year after year. Because of the discussions about the distinct school systems in Sweden and Finland, I found it interesting to investigate the divergence of the curriculums in these two countries. The main research questions asked were, what are the main differences and similarities in the Swedish and Finnish curriculums in primary school? Such as, is the assignment of primary school similar in Sweden and Finland?In my study I analyzed and compared by means of the curriculum especially mathe-matics teaching in primary schools in grade three in Sweden and in grade two Fin-land.