What is the?self? and to become ?one-self?? To resolve this questions possibility I´ve been using the philosopher Søren Kierkegaard metaphysic paradoxes. This essay about the ?self? shows the reader the difference between describing a transcendent and immanent phenomenon and if it´s possible to become or to not become ourselves. The process is a key of the ?self? which Kierkegaard explains the ?self? in and for it-self.

New Age has often been described as a religion pertaining to women and studies has shown that women do indeed constitute the vast majority. A reversal of hierarchy between feminine and masculine attributes and values, common in a modern western society, has also been shown to occur.This study looks at how the feminine is visible in written text and pictures depicting people, more specifically in the periodical magazine Free that has a circulation of circa 25,000. The main bulk of the magazine is advertisements, and one reoccurring part is the article Frimodigt where several of the magazine?s advertisers take part in a short interview. Twelve of these interviews have been analyzed, along with depictions of 518 people from three issues.The theoretical framework that has been applied to the outcome of my analysis has been social constructivism, with particular emphasis on the paper Doing gender by the professors of sociology Candace West and Don Zimmerman.My findings indicate that the feminine, indeed, is thought of as very positive and sometimes contrasted with the masculine.

The Swedish foreign minister Anna Lindh was murdered on September 10 2003. The police pursuit for the man that murdered her was initiated immediately. Two weeks later, the police arrested the 24-year-old man that six month later would be sentenced to imprisonment for life for the murder of Anna Lindh. The main purpose of this essay is to examine how the man that murdered Anna Lindh was described in Aftonbladet and Expressen from the time of his arrest to the sentence of guilty. One part of the purpose of this essay is also to inquire how the Swedish evening press paid regard to the ethical publicity rules in their descriptions.

The purpose of this study is to examine the medial depiction of Muslims in the case of Pastor Terry Jones' intention to burn the Quran. Our study is based on theoretical framework regarding an alleged clash of civilizations, how that leads to global conflicts and controls the world politics. It?s also based on the western way of characterize Muslims as violent, irrational human beings, and how mass media have a tendency to depict Muslims as ?the others?. The questions we aim to seek answers to are: How were Muslims portrayed in CNN's and Al-Jazeera's reporting regarding Terry Jones plan to burn the Quran? Which discourses exist about Muslims in each news channel and what are the main differences between them? The qualitative method used is a critical discourse analysis on empirical data consistently of twelve articles.

The aim of this study is to describe how Swedish research librarians feel that their work has been affected by electronic journals. The study focuses on medical electronic journals accessed through consortia agreements via Bibsam, the Royal Librarys Department for National Co-ordination and Development. This thesis includes two main parts: a literature survey and an empirical study. The literature survey shows that since the 1990´s most research libraries are hybrid libraries including both printed and electronic information sources and that librarians tasks to seek and organize information have remained but the tools have changed. Qualitative interviews were performed with four librarians at two university libraries and one university college library on how their work with electronic journals differed from their work with printed journals, which new tasks the electronic journals have brought and which have disappeared and how the librarians professional role has been affected.

Background: Traditional oral health education is seldom enough in order for dental care personnel to motivate their patients to good, long-lasting oral health care habits and there is a need for evaluation of other more efficient methods. One of these methods is motivational interviewing. An overview of its origin, definition, theoretical background and practical methods is given by way of introduction. Aim: The aim of the investigation was to review studies that had used motivational interviewing in order to obtain oral health, focusing on prevention and treatment of gingivitis, periodontitis and dental caries. Method: Systematic review. A search question was run through the databases ASSIA, ERIC, PsycINFO, Social Services Abstracts, Sociological Abstracts and PubMed. The articles were reviewed based on defined inclusion and exclusion criteria. Results: Five publications (based on three studies) met the inclusion criteria.

Since January 1st 2005, public companies within the European Union shall prepare their consolidated accounts in conformity with the international accounting standards. The adopted accounting standards are IASB?s IAS/IFRS completed with interpretations. Furthermore, member states may permit or require public companies to prepare their annual accounts according to IAS/IFRS. Sweden has not yet given companies the ability to use IAS/IFRS in the annual accounts due to taxation difficulties the strong relationship between accounting and taxation brings.

The purpose of this article is to investigate how and from which sources librarians collect information on their profession with respect to factors that are important for their work. In order to achieve this goal, a questionnaire-based survey will be conducted at three medium-sized central-public-libraries in southern Sweden. Using this survey, I wish to answer the following four questions: To what extent do librarians acquaint themselves with changes and developments within regional and cultural policy arenas important to their work? To what extent do librarians acquaint themselves with information using conferences and library debates that are focussed on changes and developments relevant to their work? Do librarians consider that they have enough time within the limits of their work hours to follow developments within the librarian profession, for example with respect to developments within information technology, and how would they appraise the future demand for information technology-based services at the library? From which source(s) do librarians collect information relevant to their work? The theoretical basis of this paper can be compared to a radar as it scans subjects-of-interest to the organization in the field of business intelligence. This investigation uses a quantitative method, with data collected via a survey consisting of 13 questions.

Young people of today have a much wider access to information on sex and relationships, and they receive this information from a variety of different sources. This information can sometimes paint a diverse and inconsistent picture. School constitutes one of these sources, and one of the few places were young people can discuss and reflect on these issues together with their peers as well as adults. The purpose of this essay is to gain insight on what adolescents between the age of 15 to 18 think about sex and relationships and their thoughts about sex education in school. It?s a qualitative study based on discussions with adolescents divided in four focus groups, two groups of girls and two groups of boys.

This essay researches how newspapers created fictional reader identities through their content. Three newspapers have been studied from the week first to eight of February 1890, Nya Dagligt Allehanda, Dagens Nyheter and Stockholms Nyheter. The question that the essay is attempting to answer is which fictional readers were created. This is done through both a content analysis and a deeper language analysis of the newspapers. The text is seen as an active agent, creating the identity of the reader that they imagine when they write, an ideal reader.

The background of this study is an article in the hunting magazine ?Svensk Jakt? where Karl Hedin claims that his sawmills has not noticed any significant moose damages in the timber. The purpose with the study is to find out the causes to the moose explosion and what it has led to in today?s forests. A questionnaire has been sent out to sawmills in the region Dalarna with the purpose of finding out if sawmills receive moose-damaged timber and what they think about how they foresee future development. There were two causes of the moose explosion, that had effects on the moose population. The first cause was that the moose hunters wanted to raise the moose population, and by raising the calf shooting and by saving the cows they succeeded. The second cause was changing methods in Swedish forestry.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The study is aimed at investigating the Slovenian philosopher Slavoj ?i?eks theories ofthe ontology of the subject, the crisis of our modern society and his views on how theology,especially Christian theology, can provide the answer for the threats to our society.My main object is the article Descartes and the post-traumatic subject (2008)where ?i?ek elaborates thoughts about the subject and our capitalistic society. To be ableto grasp these thoughts in full I have undergone an investigation not only on the writingsof Slavoj ?i?ek, but also on the philosophers to whom he owe much of his theories,such as G.W.F. Hegel, Friedriech Schelling, Karl Marx and Jaques Lacan.In the study I have shown how the subject is, according to ?i?eks psychoanalytictheories, decentered.

The study is aimed at investigating the Slovenian philosopher Slavoj ?i?eks theories ofthe ontology of the subject, the crisis of our modern society and his views on how theology,especially Christian theology, can provide the answer for the threats to our society.My main object is the article Descartes and the post-traumatic subject (2008)where ?i?ek elaborates thoughts about the subject and our capitalistic society. To be ableto grasp these thoughts in full I have undergone an investigation not only on the writingsof Slavoj ?i?ek, but also on the philosophers to whom he owe much of his theories,such as G.W.F. Hegel, Friedriech Schelling, Karl Marx and Jaques Lacan.In the study I have shown how the subject is, according to ?i?eks psychoanalytictheories, decentered.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.