Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Auditory Neuropathy Spectrum Disorder (ANSD) is a collective term for a specific form of hearing loss within a heterogeneous population of patients with mutual audiological test-profile. Cochlear implantation in children with ANSD has been found to result in good outcomes. Previous research, however, has shown the existence of a subgroup of children with ANSD who do not benefit from cochlear implantation but instead are in need of alternative methods of communication. The aim of this literature review was to examine the possibilities to predict outcomes of cochlear implantation in children with ANSD by pre-, intra- or postoperative examinations/measurements and thereby evaluate in which cases cochlear implantation is an appropriate intervention within this group of patients. The material consisted of 10 scientific papers published between 2007-2014.

Rabbits today are used for different reasons. They are often held as pet rabbits but they also can be found at zoos, in laboratories and as a producing animal where their meat, fur or wool are used. All rabbits in Sweden are protected by the Swedish animal welfare legislation. For rabbits held as pets, in laboratories or at zoos there are more detailed rules or regulations that defines for example how much space the rabbit must have or how the cage should be enriched. For rabbits in the production there is no detailed legislation, which is a problem because their welfare could be hard to secure when the producers do not have any guidelines to follow. Rabbits are social animals and therefore they should have the company from either one other rabbit, or from the owner.

The purpose of this study was to investigate how the interviewed people feel about being described in portrait interviews and how exactly it matches with their own image of the interview. The main issues were: Do they recognize themselves in the published article? If they don?t, what do they think it depends on? If they had the opportunity to read the article text before publishing, to what extent were they allowed to make changes to the text? Do the interviewees trust the local papers? This report involves a qualitative study on portrait interviews from the local newspaper Barometern. The articles were selected between June and November this year. The criteria for the selection of articles were that it was to deal with a single person and there be one photograph of this person in the article as well.

The hospitalization of childbirth and maternal care in Sweden is from an international perspective quite unique. It was implemented already in the beginning of the 20th century and fully mainstreamed by the 1960?s. This essay examines the professional discussions of midwives and doctors as depicted in their union?s membership papers, during the hospitalization period.

The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.

This paper is a study of a European citizenship in relation to two different perspectives on citizenship ? universalism and pluralism - from a gender perspective. We discuss a universal citizenship with equal rights and a pluralistic citizenship with different rights (groupdifferentiated rights), in relation to women within the European Union.First, we try to decide whether the European citizenship draws towards a universal or pluralistic direction. Secondly, we discuss problems with the universal and the pluralistic citizenship in relation to women in EU. It's not evident which of them best favours women's needs and interests; both are problematic in its own way.

Parkinson's disease is a progressive degenerative neurological disorder. In Sweden there are 15 000-20 000 individuals affected by the disease.The aim of this study was to investigate the prevalence of oral diseases in individuals with Parkinson's disease. The material for the literature review was gathered in the medical database PubMed. Keywords used for the data research were ?Parkinson?s disease?, ?oral diseases?, ?dry mouth?, ?gingivitis?, ?caries? and ?periodontitis?.

Until the beginning of the 1900:th century the paper making process was handicraft. The paper machines that have been developed since then are as impressing in size as fascinating when it comes to the technique. The process has always been improved to give a better paper for lower costs, with as short manufacture time as possible. Stratified forming has been a reality since 1830. From the beginning it was applied to board and paperboard.

I have observed that hedges are not as prevalent in gardens in the north of Sweden as in the south despite a number of beneficial qualities attached to their use. Consequently, the primary purpose of this essay is to examine the potential for the use of ligneous or woody plants as hedges in a cold climate. The aim of this study is to provide information about the various varieties of ligneous plants that can be used for both pruned and unclipped hedges in the north of Sweden. Because the hardiness of the ligneous plants is a vital factor here, only plants that are hardy enough to survive in the Swedish hardiness zones V to VIII are included in this study. Roses, dwarf shrubs, conifers, bushes with a final height of less than 1 metre and plants that ?bleed? have been excluded.

The 17th century was a time of change in Sweden. During the century many of the Swedish laws were altered. In the beginning of the 17th century this alteration resulted in a more severe sentence for most of the committed crimes, but a mitigation of the sentence for some of those crimes was effected in the middle of the 17th century. The aim of this study is to see how two local courts in the judicial system during the mid 17th century in Sweden treated adultery, and those who committed the crime against the background of what the law regarding adultery stipulated. The source material used are court records from Fryksdals hundred and Jösse hundred in western Sweden, and laws regarding adultery during the 17th century.This research shows that the laws regarding adultery were in themselves not gender specific, and their main concern was the marital status of those involved.

One of the largest work areas for speech and language pathologists is intervention for children with speech and language disorders. The purpose of the present study was to describe and analyze the clinical management of language impairment in children by studying and comparing medical records and literature from the years 2000 and 2009. The present study is a sequel to two previously published papers by Christina Samuelsson (1997; 1999), in which medical records and literature from the 1920-, 60- and 70?s were studied and a paper by Helén Sämfors (2001), in which the years 1985 and 1995 were studied. The medical records used in the present study came from a medical ward for speech and language pathology at a university hospital in Sweden. The results showed that significantly more children were referred to the clinic for speech and language problems in 2009 than in 2000, and more children were treated for their impairments.

Habitat selection of migratory brown trout at the upper reaches of River Vindelälven, wasstudied in September during the pre-spawning period. The fish migrate from down- orupriver lakes for spawning in the river and data was collected by habitat mapping andradio-telemetry. Habitat selection of fish was analysed with preference curves andstatistical modelling, using the physical variables; depth, stream velocity and streambedsubstrate. Preference curves were derived by comparing fish habitat use with their nearbyavailable environment while the statistical modelling aimed to answer three main questions.1) Do the trout have a specific preference of depth, water velocity and streambed substrate?2) Is there any difference in habitat selection between sexes? 3) Is there a shift in habitatselection over time? The preference curves indicated that trout favored water depths of 1-2m, velocity compositions characterized as glides (c.

The purpose of this thesis was to study the origin of the local news in local newspapers. Do the news originate mostly from the police, the municipality, from press releases or from the reporters own ideas? We also wanted to find out what kind of content predominated in texts with its origin in press releases respectively the reporters own ideas. Of course we also wanted to find out if there were any similarities or differences between the two studied newspapers.We used a type of constructed week, but with non random selection instead of random. We chose one of each weekday the newspapers were published and studied the news covered in the papers that specific day.

In 1975 the Indian president Indira Gandhi proclaimed the emergency period which would go on until 1977. Under this time approximately 8 million men and women were sterilized in the name of family planning. Many of them did not volunteer. This was not just an Indian con- cern because the family planning program was largely funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA?s Watergate?.