The aim of this thesis is to examine how the Swedish daily press portraits librarians and the profession. I have used a discourse analytic study in my purpose to examine the image of librarians and the profession. I have analysed 34 articles between January 1, 2009 until January 1, 2010 from Aftonbladet and Dagens Nyheter, which are the two daily newspapers with the largest circulation in Sweden. I have used three major questions to answer the aim of my study: In what context do librarians and the profession appear in the daily press?What qualities are librarians assigned in the daily press?What views and attitudes about librarians and the profession appear in the articles?My analysis resulted in three discourses; discourse about librarians? relation to literature, discourse about librarians and the labour market and discourse about librarians and information.

With gas prices persistently rising, electric and hybrid vehicles are getting more and more common and in recent years several new electric cars have evolved on the market. Although the energy consumption and low emissions are a huge benefit of the electric cars, they inevitably suffer from high prices, short range and time consuming recharging periods. To be able to withstand the competition it is important that electric vehicles not only can withstand general were and tare, but also the harsh conditions that ordinary cars is exposed to in daily usage. The purpose of this project is to develop a test methodology which replicate situations that could appear in daily usage of electric or hybrid cars and to understand the problems related to usage of electric cars in winter conditions. This paper also discusses the major differences between hybrid cars and electric cars.

A variety of studies have been conducted on the use of the balanced scorecard in the public sector. Fewer studies, however, is made at a lower, more local level within municipal departments. The aim is to describe the scorecard application by two different departments, while scorecard adjustment over time and actors and their rules are addressed in this context. This has led us to the following problem: How can scorecard application be described in two different departments in a municipal context? In the theoretical framework we presented fundamental theories of balanced scorecard in different contexts, a scorecards translation process and the rules that guide and limit the actors in the organization.

The purpose of this master's thesis is to examine and compare the process of starting a school library at schools which haven't had a school library before, and to examine and compare the experience of this process according to the principals and the persons responsible for the school library.I have examined two Swedish independent primary schools (age 6-15 years). I have made qualitative interviews with the principals and the persons responsible for the new school library. In all, I have made seven interviews. As requested by the new Swedish Educational Act, both schools had recently started creating school libraries. One of the schools had recruited a half-time teacher-librarian and the other had no staffing at all.In the interviews, I have examined the attitudes of the informants towards school libraries, if this attitude has changed during the process of starting the school library, the informants' experiences during this process and the informants' views on the school library as an agent for student achievement.

 This essay is about how the educators can use the play as a tool to develop childrens social skills with eachother. The work is based on a qualitative study using a survey, where the educators can tell how they work within the play. I chose to use five different participants in my essay. All of them work in the same preschool, south of Stockholm.In this essay I have two questions. These two are:What do the educators tell about the importance of play for children's interaction?How do the educators tell how they work with the play to develop the children?s social interaction?Previous research shows that play gives the children opportunity to develop socially, emotionally, intellectually and physically.

The purpose with this study has been to get a previous knowledge about how pre-school teachers look at the impact of the picture book for children and their language development and participation at the age of three to five years. The study was carried through inquiries at a pre-school in a west Swedish urban district. The study proceed from the sociocultural theory which means that children learn by teamwork with other more experienced individuals. The result shows that the pre-school teachers consciously let the interest of the children guide the choice of books. At the same time they push for the meaning of conversation with the children.

This paper examines and summarizes rules, guidelines and methods for how an e-commerce site should be designed, which elements it should contain and where these should be placed. Our approach consists of two phases. First we comprise relevant research within the target area. This is then divided into logical themes and is used as a foundation for an interview guide, which will be used in the second phase. After this, in the second phase, we conduct qualitative interviews with designers that are actively working with design of e--?commerce  sites.

Organizations today face big challenges as a result of increased exposure. A distinct and recognizable identity is required to differentiate. Consistent and coherent communication about what the organization stands for and where it is going is crucial if you want to succeed. This is a case study of how organizational members from two real estate companies that have merged into one, perceive their merged organization. The method is depth interviews with management representatives and focus group interviews with members from different levels of the company.

Today the school is a given place for preventing social problems. The school struggles continuously to live up to the expectations of balancing preventive social work with pedagogy in a satisfactory way.The purpose of this essay is to get a picture of priorities of social work in school. I want to know what it is that affects and controls the principal's decision about what kind of social project they will accept and be a part of.This essay shows that only one of the eleven principals interviewed apply projects based on evidence when they decide about participation in a social project. Instead, the decisions are based on references from other schools. The reason why the principals do not base their judgement on projects which are based on evidence is because they consider the search for results too time consuming.When there is no requirement that a certain part of the social work in a school must be based on evidence, it leads to the children taking part in different social projects which we can not guarantee are good for them.One solution can be to guide the principals through a national social teachingplan, which can assure that social work based on evidence are being applied in the municipality schools as well as the independent schools..

Middle managers in social care find themselves in a middle position. The middle management position involves demands from several interested parties. The demands affect and generate feelings both within themselves and within others and the middle managers have to deal with them all.The aim of this study was to investigate the social care middle manager?s personal experiences of emotions in work.We have completed interviews with four middle managers who are assigned to carry out social care. When doing the interviews we used an interview guide divided into different interview areas.

The new cataloging code Resource Description and Access (RDA) provides a system of instructions for recording relationships between related resources by means of a controlled vocabulary of relationship designators. The purpose of this two years master?s thesis in Archive, Library and Museum studies is to examine the construction of this system, as well as its theoretical foundation. One theoretical point of departure is the necessity of operational definitions for consistent identification of bibliographic relationships. Another such point of departure is that the theoretical model on which RDA is based (the FRBR model) is not a complete description of the biblio­graphic universe, but merely a limited representation of a set of assumptions about that universe.The thesis first examines Barbara B.

Title:Product abandonment ? A comparative study of five ABB-units Level:Master thesis in Business administration, spring 2011.Purpose:The purpose of this paper is to through a comparative analysis examine how different companies, within the same group, works with product abandonment and what factors influence the process.Problem:How important is situational and product specific factors in a product abandonment process in which the organizational factors are constant?Method:This study is based on primary as well as secondary data where interviews represent the primary data. Interviews, following the same interview guide, were made with five companies within the same group.Result:The results from the empirical studies presented in the text below recurring themes derived from the framework.Conclusions:Our conclusions are that the importance of product specific factors is of significant matters in a product abandonment process, even when organizational factors are constant. We base that on that although the companies are within the same group, under the same strategic direction and constructed according to the same organizational structure the product abandonment process is different for the respective companies.Keywords:Product abandonment, product deletion, product elimination, weak products, ABB .

This study aims to find coping resources in two different paradigms of pastoral care using coping theory from the psychology of religion. The intention is to find coping resources that are functional coping strategies to help priests and chaplains in their work with pastoral care. The research questions are: What coping resources can be found in the pastoral clinical paradigm and the contextual paradigm? What are the differences and similarities? The method used is template analysis style where the theories form a framework for the material used to analyse in this study. The theories used for this study are religious coping theory and pastoral care theory.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

The aim of this essay is to examine how educated immigrants from former Yugoslavia are experiencing the Swedish labor market and if they feel that there are factors that complicate their ability to establish themselves in the Swedish labor market. We have also examined whether and if so, how their status has changed in connotation with the move to Sweden. The method we have used is a qualitative interview study where we asked questions from a semi-structured interview guide. We chose to make use of both previous research and a number of analytical tools for using these to interpret inequality and discrimination that exist in the Swedish labor against educated immigrants. The results presented four factors that our respondents perceive contribute to difficulty in establishing themselves in the Swedish labor market, these are: contacts, name, validation and trainee post.