AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga människors image av organisationen i jämförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

In Italy in 1528 the famous author Baldassare Castiglione published the book Il Cortegiano. In words Castiglione portraits the ideal courtiers and provides a lot of advice on how to achieve the ultimate courtier manner. For example he introduces and explains the words sprezzatura and grazia. His advice spread from Italy and influenced the courts around Europe. My purpose with this study has been two folded. Firstly, I have analysed Castigliones Il Cortegiano in order to examine his vision of virtues and ideals.

Municipal Real Estate Companies runs by a political boarder who makes decisions in large investments. In some cases the municipal counter have to take the decisions about big and expensive investments. A successful investment needs to be built on solid ground.Media has lately focused on energy topics as a part of the environmental discussion and the real estate companies tries to use the new technology that the market has provided. Energy investments in new buildings are not longer a small part of the energy saving program. Long-term investment demands needs large knowledge and awareness about the energy topics that have recently grown in the municipal real estate companies.

The aim of this paper is exploring questions regarding the problem of absenteeism among high-school students in Sweden. Fifteen students attending an urban high-school have been interviewed about their views and experiences of absenteeism. The author analyzes the students? answers by taking into account two different sociological approaches which give two different explanations about the way young people experience and estimate education. The French sociologist Bourdieu theorized that differences in cultural capital influence the permanent internalization of patterns of thought and behavior.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

Author: Niklas JohanssonDirector: Olle DuhlinTitle: In policy and practice ? a study of how the cultural policy have effected the language of two cultural institutions.Background: The swedish cultural policy?s raison d?être is to safeguard all the inhabitants right to experience culture. Since 1997 the development in the field has resulted in an economisation and commersialisation were the culture more commonly is looked upon as a mean of reaching a higher rate of employment or financial growth. The concept of cultural planning and new public management are today part of the cultural pollicy debate which in its turn has effected the goals and ways to evaluate fulfillment.Purpose: The purpose of this study is to show how the cultural policy in the swedish regions effect the language in the annual reports of the cultural institutions and how these documents have developed since 1997. This to further the knowledge of ho wchanges in the cultural policy effects the comunication of the cultural organisations.Method: This is a qulaitative study conducted in a inductivly.

This thesis analyses the intertextual relation between Birgitta Trotzig?s I Kejsarens tid and the works of the Polish author Bruno Schulz, using a hermeneutical method. The application of Manfred Pfister?s model for qualification of intertextual intensity initially motivates that the most important intertextual relations should be sought in the realm of ?refer to? rather than ?use?. According to the hermeneutical approach, the conclusion demands an exposition of Birgitta Trotzig?s interpretative practices in relation to intertexts.

In the early 1860´s, the author and opinion former Fredrika Bremer made a large donation of books to Högre lärarinneseminariet, which is the first governmental institute for higher education of women in Sweden. The aim of this thesis is to describe the collection of donated books as well as to extract information regarding Bremer's international network of contacts, her views on women's education and her relation to Högre lärarinneseminariet. Furthermore, the aim is to highlight the unique relationship between Fredrika Bremer's private collection of the books and the library of Högre lärarinneseminariet from a gender perspective. A handwritten list of the 321 titles constitutin the donation has been preserved in the seminar archive and three quarters of the books have been re-discovered in a bookcase at Årsta castle. The donation is characterized by its double origin as stamps and personal dedications remain as permanent traces in the books.

The purpose of this Masters thesis is to investigate upper secondary school librarians conceptions of fiction mediation. By using a phenomenographic method, the different conceptions of the specific phenomena, how the librarians conceptualise their work with mediation of fiction, are made clear. The aim of the method is not to study what fiction mediation is constituted of, but rather how upper secondary school librarians understand it. Qualitative interviews were held with eight upper secondary school librarians about their conceptions of their working tasks, the meaning of fiction for youths, reading promotion, inspiration to purchase of fiction, free voluntary reading and if the importance of fiction has changed over time. The results showed that the upper secondary school librarians conceptualise their working tasks as both changeable and repeatable.

The thesis has investigated the use of templates in timber framing, a field where there has previously been a lack of comprehensive and clear information. The main goal was to map and describe the various types of templates, their appearance, usage, and function, in order to make this traditional craft more accessible to both professional craftsmen and DIY enthusiasts. The project also aims to contribute to the preservation of traditional building crafts, in alignment with UNESCO's Convention for the Safeguarding of Intangible Cultural Heritage. The methodology used in this study was a literature review, where relevant templates were gathered and analyzed. The templates were then categorized using a system developed by the author, which helped simplify the understanding of the templates functions and uses.

Title: Multi channel publishing: a qualitative study on how Norrköpings Tidningen publishes news in multiple channelsAuthor: Roland AlbinssonThesis supervisor: Per-Anders ForstorpBackground: In this day and age, the media is omnipresent and a part of our daily life. The phenomenon of media convergence can be traced back to the birth of the internet, and today all of the major newspapers have a website of their own. As a result of multichannel publishing, consumers have a wide range of tv channels to choose from, but there is still uncertainty as to whether more channels automatically equates to more and better news. There is no doubt about the fact that multi channel publishing is a necessary survival skill for media conglomerates today, but effects such as news recycling and the concentration of ownership are in conflict with the consumers? availability demands.Purpose: The purpose of this thesis is to, by means of a case study, describe how NT?s multi channel publishing is an expression of media convergence, as well as to study how the news are affected by multi channel publishing.Research procedure: This study is based on three different research methods, observations, text analyses and qualitative interviews.

AbstractTitle: Watching eyes ? for better or worse (Vakande ögon ? på gott eller ont?)Number of pages: 34 (41 including enclosures)Author: Josefine NybergTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is partly to make a study about how people understand camera supervise, and partly discuss what their opinions are concering the subject.Key Questions: Which or what is the mainpurpose of camerasurveillance? What does the public think about the subject? When can there be an insult against the integrity while using the cameras? What is private and what is public? What is the posibilities and threats in the future?Material/Method: A qualitative method has been used. Four interviewes, one personale interview with a policeofficer from Uppsala and three focusgroupinterviwes with people from Stockholm, have been done. Then the results from the interviewes have been compared with earlier theories and reaserches. By reading publicdocuments, press releases and reports from the government, I have gather information for the essay.Main results: Even if the public are aware of the cameras and knows that they allmoust allways are whatched by the electronic eye, they don´t seem to care that much about the constant surveillance.

This is a study that aims to discern whether there are any differences between upper secondary level school textbooks published both before The Living History Forum (a government agency that works with issues on tolerance, democracy and human rights) was founded and after with regards to their depiction of Judaism in general and anti-Semitism and the Holocaust in particular. Underscoring the relevancy of this topic, in 1997 CEIFO (The Centre for Research in International Migration and Ethnic Relations) and Brå (Swedish National Council for Crime Prevention) conducted a survey among school children which revealed a lack of knowledge regarding the Holocaust (including whether it had even occurred). With this educational deficiency in mind, this study attempts to determine if there is an active development in text-book authoring regarding this subject.Using Norman Fairclough's critical discourse analysis (CDA) eight textbooks (four old and four new) are examined and compared in order to see if there have been changes in discourse regarding this topic over time. Fairclough's critical discourse analysis is a method used to analyse the relationship between discourse and changes in social and cultural development, and is thus employed in this case to determine if any significant changes have been made in textbooks regarding this topic.As a future teacher in religion it is important for me (and others) to be aware of this type of issue in order to be able to combat it when encountered in schools. It is also important, and part of one?s responsibility as a teacher, to actively and critically work with and review textbooks.This study has not found any major changes in the depiction of Judaism and anti-Semitism in any of the textbooks reviewed.

This survey is a text analysis of 4 teaching books during a ten years period in Social studies from a multicultural and intercultural perspective. Taking as a starting point that society and the school in today?s Sweden are multicultural and in need of more intercultural teaching I explore teaching books in social science to se how they relate to Sweden as a multicultural society and their way of relating to intercultural teachings and compare them. The questions asked are: How do the different books describe the multicultural society in Sweden? What kind of intercultural tools are found in the books? And are there any similarities or differences among these books? The theories used as a starting point are reformulated by the author after theories of Von Wright and Lahdenperä to fit in to the context of a text analysis of teaching books and the method used is a content analysis with its purpose of describing how the books are constructed.