The high and seemingly increasing degree of consumer avoidance and disliking of television advertising breaks should raise many questions for commercially financed television networks as it can be argued that benefits sought by both viewers [seeking a fulfilling viewing experience] and advertisers [seeking advertising effectiveness] are eroded by this effect. This thesis studies effects on advertising effectiveness [RecallBRAND; AttitudeBRAND; AttitudeAD] as well as on the viewing experience [SatisfactionPROGRAM/CHANNEL; Attitude PROGRAM/CHANNEL; IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half (2.45 min *3 ?8min /hour).Results show that the reduced breaks award advertisers with higher commercial effectiveness. Measures of RecallBRAND demonstrates no differences between the standard and the reduced break, implying a significantly increased likelihood to be recalled and an equivalently lowered risk to be forgotten in the reduced break.

Slaughter of animals should consist of two steps in order to be considered humane. The first step of the slaughter process is stunning, with the purpose of inducing unconsciousness and insensibility in the animal. The second step is exsanguination, which causes bleeding and eventually death. What death really means in these situations has been discussed intensively, but still no agreed definition has been accepted. Nonetheless, it is conceded that animals are declared dead when consciousness is irreversibly lost, and absence of respiration and blood circulation are observed.

Since prehistoric time man has used wood to build their environment. The material?s availabilitycombined with its good mechanical properties has often made it the material of choice. Like allmaterials exposed to natures degradative processes the properties of wood decreases over time.Rot, UV radiation and attacks by insects and pests damage wood if not protected. Since we wantwhat we build to consist, optimizing our building materials durability is of great interest.Techniques and methods for increasing the endurance of wood have been developed in severaldifferent places and for a long time.

Uppsatsens syfte är att utreda hur EU:s förändringar i moder/dotterbolagsdirektivet kommer att påverka svensk lagstiftning i form av IL och SFL. Förändringarna i direktivet har gjorts för att förhindra bolagens användande av s.k. hybridlån för att uppnå dubbel icke-beskattning i medlemsstater. Utöver den här förändringen har det även infogats gemensamma skatteflyktbestämmelser i direktivet, bestämmelser som samtliga medlemsstater måste följa. Sverige har sedan tidigare implementerat moder/dotterbolagsdirektivet i svensk lagstiftning och har även en lag mot skatteflykt.

During a major part of modernity the concept of identity was something that in many ways was predetermined for the individual. People in general remained in the same social spheres as the generations before, shared common religions and beliefs and where more or less bound to a geographic area. Identity and lifestyle was something that was adapted quite unreflected from habit and tradition. Though, during the cultural modernisation process that took place in the twentieth century, previous shared patterns of interpretation vanished and became individual.  Finding references, constructing an identity and establishing a self became individual.

The aim of this paper is to expand the debate on globalization and its consequences from a theoretical perspective emphasizing social processes of exclusion and inclusion. I explore these social processes in dialogue with the Spanish social movement for the rights of irregular immigrants. The paper also aims to explore new forms of resistance in the context of globalization."The declinist thesis" argues that globalization has lead to a declining importance of the nation-state and the national citizenship as guarantees of rights. "The anti-declinist thesis" oppose to this picture arguing that rights still depend on national policies. I also discuss the functions of exclusion and inclusion inherited in the concepts of citizenship and nation-state.I outline the historical and political context of the movement and explore the ideas and organizational dimensions of the movement's "knowledge praxis".I conclude that national citizenship - in a broader sense as a description of the relationship between the individual and the state - seems to play a crucial role in the life situation and the possibilities of irregular migrants to organize and protest.

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

The Gift 2.0 - A Museological Study of donations of Objects and its Underlying Motives, is a study in order to explain why people choose to donate items for museums, rather than any other alternative.The empirical study consists of qualitative, semi-structured research-interviews conducted with seven selected curators from various museums, with extensive experience of the subject acquisition. I have chosen to only examine Swedish cultural-historical museums. The hypothesis that I assumed was first and foremost that the heritage sphere is what Pierre Bourdieu calls a field. The reason that people would donate objects to museums, is that the donation itself brings cultural capital to the donor, from people with the same habitus. Since I felt that Bourdieus theory of field, capital and habitus could not explain all the reason why people donate items to museum, my second hypotheses was that certain objects are what Annette Weiner called inalienable possessions, objects that at any cost may not be sold or bartered away.

The need for auditing originates from the agency problem that arises due to the separation of ownership and control in companies. The purpose of the audit is to increase credibility of the financial statements that management uses to communicate with owners and other stakeholders. In order for the audit to fulfill its purpose a certain level of quality needs to be obtained. The auditor can also be seen as a provider of a commercial service in which service quality is important. Audit quality can thus be separated into technical quality, which is defined as the probability that the auditor both discovers and reports a breach in the client?s accounting system, and service quality, which relates to the provision of services in general.

Sveriges ytstridskrafter hade länge en förmåga att hävda sig mot fiendens stridskrafter ute till havs på 1950- och 60-talen. Nedrustningsprogrammet av försvaret på 1960-talet innebar att teknikutvecklingen bromsade upp och flottans större fartyg kryssare, fregatter och jagare skulle bytas ut till en lätt flotta med små snabba enheter. Detta resulterade i att flottans taktik anpassades till ett tillbakadraget uppträdande längs med kustbandet och inom skärgården. Svenska officerare bevittnade på när Sovjetunionen rustade upp och utvecklade nya vapen och fartyg med robotar av högsta kvalité i Östersjöområdet. Detta hot medförde att officerarna i flottan ville satsa på ett långräckviddigt vapen för att bli mer jämbördig mot fiendens styrka ute till havs.Resultatet blev en svenskutvecklad sjömålsrobot, Robotsystem 15 (RBS 15), som infördes i marinen i början av 1980-talet.

Titel Lönegaranti ? ett incitament till företagsrekonstruktion? Ämne/kurs Kandidatuppsats i Handelsrätt, 10 poäng Författare Annette Persson Jeanette Reslow Nyckelord Lönegaranti, företagsrekonstruktion, tidpunktsangivelse, ansvar, statsstöd Syfte Huvudsyftet med uppsatsen är att diskutera om lönegarantilagen kan ha önskad effekt vid beslut om företagsrekonstruktion. Vi frågar oss huruvida lönegaranti är ett incitament till företagsrekonstruktion. Dessutom kommer vi som undersyften undersöka om det krävs en tydligare uttalad tidpunktsangivelse i företagsrekonstruktionslagen, samt vem som bör få ansvar för inledandet av en rekonstruktion. Vidare diskuterar vi om det finns risk för statsstöd genom lönegarantin.

Many jobs in rural areas have historically been linked to the agricultural sector. The restructuring that has been implemented in agriculture has resulted in a significant reduction in the number of jobs in rural areas. A consequence of this is that many people have moved to cities to earn a living. To maintain a living countryside in Sweden, it is therefore essential to create alternative livehoods in rural areas. An industry that can have a major impact in the future is rural tourism.

The Swedish population has the world?s largest percentage of shareholders either by direct or indirect owning. Due to the increasing interest of equity capital markets, private as well as institutional investors rely on forecasts from financial analysts. The reason for this is due to the lack of expertise among investors in this area. Due to the fact that analysts influence the Swedish stock market immensely, it?s of great interest to explore whether an analyst can be seen as a rational participant.

De tyska medierna visade både i öst och väst ett stort intresse för Olof Palme, Sverige och den svenska välfärdsstaten. Under det s.k. andra kalla kriget i början av 1980-talet beskylldes Palmes regering för att agera alltför undfallande gentemot det kommunistiska östblocket. Kritiken uttrycktes både inom och utanför Sveriges gränser och var särskilt utbredd i västtysk press, där samtidigt en uppmärksammad diskussion fördes som tycktes gå ut på att skrotförklara den svenska modellen: Sverige framställdes som ett totalitärt, överbyråkratiskt, anti-demokratiskt kontrollsamhälle i en debatt som till stor del anknöt till det mytomspunna året 1984 och George Orwells socialistiska skräckstatsvision i framtidsromanen med samma namn. Debatten kulminerade med några artiklar i västtyska Der Spiegel 1983, där det svenska socialväsendet liknades vid ett ?Barn-gulag? (?Kinder-gulag?).

The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.