Our essay is about alcohol information given to youths in Helsingborg. It is a research to find out how the message is communicated and how it is presented. The purpose of our study is to find out, why inform about alcohol and if it is taken in a preventive aim. To investigate weather there is any talermade information in the community for youths between 12-18 years old. We also want to know if the given information is destined for a special group/groups or is it for young people in general? Our intention is to find out the meaning of prevently information about alcohol and if it is possible to reach a change in attitudes and behaviour.We use a qualitative method and have interviewed twelve persons with different occupations within medical service, local authorities, public and private schools and voluntary organizations..

Denna uppsats Judehatet i Sverige - en undersökning om hur antisemitism kommer till uttryck i Malmö handlar om hur antisemitismen har utvecklats och fått ett starkt fotfäste i den svenska staden Malmö. Genom en teoretisk provtagning har jag valt antale intervjuade personer utifrån deras möjlighet att bidra med relevant kunskap. Jag har även använt mig utav en kvalitativ intervjumetod med tre informanter från den judiska församlingen i Malmö och jag har haft för avsikt att undersöka hur antisemitismen har utvecklats i Malmö och hur detta upplevs av judar. Genom olika artiklar och annan relevant litteratur har jag försökt utvidga det judiska perspektivet om hur stämningen i Malmö upplevs. Analysen belyser hur judar i Malmö upplever att antisemitismen kommer till uttryck och hur judefientligheten ökat i staden samt hur den pågående Israel-Palestinakonflikten påverkar de fientliga stämningarna i staden.

The text is about behaviour and appearance of boys and girls in the classroom in a gender perspective. How are the boys and girls placed in the classroom, and does this affect them in any way? How boys and girls are called on to speak. Is the teacher fare in the allocation of speech? There are a lot of differences between the genders, boys and girls are placed in a special way.

This thesis is a discourse theory analysis of two feminist anthologies - Det heter feminism! and F- ordet.  By analyzing these texts through the three categories feminism & feminists, gender equality & equality and sex/gender & sexuality I have raised questions about the feminist debate in Sweden in the 21st century.The discourse theory?s ideas of descriptions of reality and fixation of meaning lies as a foundation for this thesis. The concepts of social constructionism, post structuralism and essentialism/anti essentialism are central for the analysis as well as concepts connected to the three previously mentioned categories.The intention of this thesis is to describe and analyze a fraction of the Swedish feminist debate in the 21st century and discuss its meaning in a societal context. A number of conclusions were reached in the final discussion.

Previously studies have shown that the way companies explain outcome in their annual report is not totally trustworthy. Studies show that the management has a self serving bias when they explain the result to give a positive image of the company. Our study is based on investigations into this phenomenon in the telecom market in Sweden. Turbulent market conditions with, among other, deregulation of the monopoly of fixed telephony and a huge technical evolution, which has led to an increase in competition, is the reason to why we have chosen to study the telecom market in Sweden. As a benchmark in our study the attribution theory will be used.

In this essay we have approached the problem with retailer brands that copy marketing leaders to get consumers attention in the storeshelf. We have sought to explore how much a designed package would change the consumers opinion of a brand and if this effect is different depending on if the brand is a retailer brand or a market leader. Also we sought to find if this effect would be greater with a salient color on the package. We made a quantitative study and with regression analysis we found that a designed package did have effect on the consumers opinion of the brand, and that the design with the salient color made the biggest effect..

Herbivore impact on the Swedish forest has under a long time been a common subject of debate. There are many different opinions depending on what direction the forest owner has with his/her forest. Populations of moose and roe deer have increased significantly in Sweden during the last decades. The purpose of this study is to get a full picture of the herbivore impact on the regeneration areas. The field work was done once a year for seven years (1999?2005).

Bakgrund- Ateroskleros är idag den främsta orsaken till kardiovaskulär sjukdom och orsakar mycket lidande för individen och stora kostnader för samhället. Cytokinet adiponektin utsöndras av fettcellerna och har en bred anti-aterogen effekt. I den aterosklerotiska sjukdomsutvecklingen är lipidackumulation och prolifiering av makrofager till skumceller av avgörande betydelse. Syftet med detta litteraturarbete är att undersöka adiponektin inverkan på lipidackumulation och makrofagprolifiering samt se genom vilka verkningsmekanismer detta kan vara möjligt.Metod och resultat- Artiklarna till denna studie har hämtats från artikeldatabasen PubMed. Resultaten visar att adiponektin framgångsrikt hämmar lipidackumulation via adiponektinreceptorerna AdipoR1 och AdipoR2.

The horse is an animal that often becomes humanized. Despite domestication, the horse still has a need to interact with other horses, be able to move for the most of the day, and being able to graze. If these needs cannot be fulfilled, the horse can be negatively affected and develop abnormal behaviours. An example of abnormal behaviours is weaving; the horse performs a swinging motion in the front area of the body during a long time. This literature review aims to investigate how different stabling forms (box/stall) affect the incidence of weaving, and also how this behaviour can be prevented or limited.

Along with other European farmland birds, the skylark (Alauda arvensis) has declined rapidly since the 1970?s. Between 1975 and 2003, the Swedish population of skylarks declined with 64 %. In Britain, the decline is often explained by alterations in farming practices in general and the shift from spring-sown to winter-sown cereals in particular. The dense vegetation structure of winter cereals is limiting the number of breeding attempts possible, causing the entire population to decline.

I uppsaten analyseras skrävlets narrativa och ideologiska implikationer i enlighet med det Jameson kallar social symbolhandling i Dan Anderssons Amerika-skildring Chi-mo-ka-ma från 1920. Här noteras textens antitetiska relation till den billiga läsning som den vanligtvis vänsterradikale Andersson beskrev boken som i brev till Bonniers, liksom till populära eller reifierade genremarkörer och den ideologi som denna konsumtionskultur är ett uttryck för. Den paradoxala narration som därmed uppstår, främst i bilden av indianerna, kan även tolkas som de textuella följderna av en reell subtext, som, tillsammans med underklassens villkor, kan betraktas som en politiskt undermedveten nivå av realism. Då skrävlets ideologem glider mellan att förvränga verkligheten till sin motsats och mimetisk upplösning i ren verklighetsflykt kan vår förståelse hur detta fungerar inte användas som en säker tolkningskod för att avtäcka den subversiva nivån i en allegorisk läsning. Boken blir därmed ambivalent mellan anti-mimetisk modernism, populism och en indirekt antydd subversiv realism.

The aim of this thesis is to get an idea of how service companies set their prices. The method used was a case study approach, which was conducted at three real estate companies. The study showed that when setting their prices, the main aspect is their own costs. However, we have found that several other aspects play a big role when setting prices on services in real estate business such as individual customer behaviour and market competition. We have also found that the real estate companies charge very similar prices.

Rheumatoid arthritis is an autoimmune disease, where joints are attacked by the own immune system, leading to chronic inflammation and destruction of bone and cartilage. Inflammation is a complex process, controlled by many different substances. One of them is adenosine, which has anti-inflammatory properties. In this project, three polymorphisms in different genes, involved in synthesis and signaling of adenosine, were genotyped for 188 patients with RA and 362 controls without RA. The results shows that for the polymorphism in A2a, a gene coding for an adenosine receptor, there was no significant difference in genotype distribution between the groups.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.