Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Climate changes today are mainly caused by anthropogenic activities and the increased emissions of greenhouse gases to the atmosphere and this has raised questions on how to reduce the usage of fossil fuels. Ethanol is a good alternative to conventional gas and has been used in Brazil since the 1970 ?s. In Sweden several newspapers has written about the poor working conditions on many farms thus making the Swedish company SEKAB design a certification for their ethanol to ensure that it can be considered to be a sustainable alternative.Furthermore WWF has developed a certification tool called Bonsucro in cooperation with Coca Cola, Ferrero group, BP and Shell. This is due to the fact that no global certification tool has been available up until now.

This basic data of knowledge for a future maintenance programme concerning the park at Kungsholmen is made up of 3 separate parts. 1.) A historical documentation 2.) A mapping and documentation of the objects status of today. 3.) An analytical evaluation complemented by a maintenanceproposal for the historic park. The aim of the document is to serve as a future basic data for decision making, based on the aim to preserve and develop the described cultural values of the object. The different parts can be used separate or altogether in order to define or redefine new goals..

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Testing has always been an important task in the scope of software quality. Though it has never been as much appreciated within the management of the organisations as the software development has. However testing is becoming more attractive within organisations because it becomes more evident how much money working systems saves in contrast to defect ones. A tester often use testing tools to simplify the work progress. There are a lot of tools nowadays but not many evaluating models which helps the tester to know which one to recommend.

Background: The board of directors is a key player in corporate governance. Their role is to ensure that the corporations are run with the interest of the shareholders as the main focus. In the beginning of the 21st century, a survey was made about the confidence of the Swedish business community and in which criticism was directed to the board of directors. The boards were deemed inadequate in their function and were often solely composed by members with similar experiences and competence, therefore lacking in diversity. In order to improve the competence and work of the board of directors, the Swedish code of corporate governance was introduced and its recommendations comprehend the boards? size and composition.

The work in project has been around since humans began to hunt in groups, building bridges or building of the Great Wall of China. In 1960- and 70´s, the word project got their value it has today. A project means a work done during a decided time, with decided economy and non-recurring nature (Jansson and Ljung 2004). The projects had a general analytical model. It was used for all projects the organization engaged.

Rapporten inleds med en beskrivning av WM-datas Network Management struktur och Reporting Management behov. Därefter följer en beskrivning av de två analys tekniker Datamining och On Line Analytical Processing (OLAP) vilka är de mest använda databasbaserade tekniker. Verktyget Tivoli Decision Support (TDS) är ett stödssystem som ska underlätta för beslutsfattare inom organisationen. TDS baseras på OLAP ? tekniken och rapporten visar avslutningsvis de möjligheter som verktyget ger avseende WM-datas Reporting Management..

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

This study presents a holistic view of which factors small and medium-sized enterprises (SMEs) have to consider, in moving their customer order decoupling point (CODP) further from the customer, thereby becoming more customized. The study also investigate whether SMEs and larger enterprises differ in the strategic questions relating to what influences an enterprise to become more customized, which prerequisites are required and which problems enterprises should anticipate and prepare for. These questions are important, given that strategic change is challenging, and can take considerable time to accomplish; it therefore needs to be based on the right decisions. This study is motivated by the fact that the markets SMEs are selling to tend to become more and more complex and harder to anticipate. Increased globalisation and use of IT and ICT have lead to greater uncertainty in customer demand.

The Internet has played an important role for libraries giving them a means of fulfilling their democratic mission of giving equal access to everyone, including people with disabilities. In order to achieve this it is of the utmost importance that they ensure that their web sites are accessible. In this masters thesis we have examined to what extent the web sites are accessible. The thesis is based on theories of human-computer interaction, information architecture, pedagogy and a checklist. The checklist is derived from established international guidelines from W3C, which has been adapted to, and is used by Swedish public authorities to achieve the mission of a ?24-hour authority?.

The aim of this thesis is to contribute to increased knowledge concerning students? information seeking in an electronic environment. Using a qualitative approach; focus groups interviews, a total of nine nursing students were interviewed in two groups. The interviews were transcribed and analyzed with an analysis tool based upon Lucy Kuntz?s, Gary Marchionini?s and Carol C Kuhlthau?s models of the information seeking process.

The purpose of this paper is to examine witch factors lays behind political decisions when reforming upper secondary school. Three major factors are used: political, economical and structural. These factors become visible by comparing the school reforms 1965 and the coming one in 2009. An analytical scheme is used to find the factors in the primary information. The study is based both political inquiries and on debate articles from newspapers and political papers.The results show that two factors are more visible than the third, and that is the ideological and structural.

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.