The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

It is always more demanding and the risk for misunderstanding increases when communicating in noisy environments. The confusions and the mistakes that occur when speech is disturbed are very interesting and happens constantly. The purpose of this study was to examine speech recognition results from the test PB S/N +4 and find out which confusions that are made by the normal hearing and by the hearing impaired persons in the speech lists 3 and 4, and also analyse the mistakes from a phonetic perspective. Ten normal hearing and 50 persons with impaired hearing participated in the study. The people with impaired hearing were divided into two groups; DTMV 40 dB HL.The results were compared between the normal hearing and those with impaired hearing.

The purpose of this thesis is to analyse and propose improvements to the cost accounting system in use at an airline operating on the Swedish market. The choice of study object is based on the airline?s desire to have its cost accounting system evaluated. During the analysis we have identified a number of points where the current cost accounting system does not correspond to its intended purpose. These points include significant groups of costs not being considered in the current system, potential over capacity is not visible and logic connections between distribution keys and the use of resources are sometimes lacking.

This paper aims to study the possibilities and challenges the car industry has to face with applying information technology in cars. The goal is to describe and analyse all the existing technology in the cars out on the market today as well as future possible technologies in cars. By interviewing people who has been working or are working with information technology in cars, we aim to clarify the obstacles and opportunities in the process of implementing informatics in cars. With this knowledge we want to learn more about Ubiquitous computing and how humans interact with Ubiquitous computers today and will be interacting in the future. Technology has a rapid development pace and we find it interesting to examine how the car industry can keep up with the rapid development pace of technology. .

En sammanfattning av uppsatsen på maximalt 8000 tecken.The purpose of this study was to analyse if there are in-store consumer behaviour differences between the consumers that use ASF and the consumers that not use ASF in store. More precisely this study had two objectives. The first objective was to create a conceptual model depicting the various behavioural effects that the use of ASF may result in. These variables were tested empirically in order to analyze if the use of ASF influence in-store consumer behaviour. The second objective was to analyze if there are differences in the routes taken by the consumers in store, in relation to whether the consumers use the ASF or not..

The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.

In this essay I analyse the constructions of gender in the series The Phantom by Lee Falk. I apply David Tjeders readings of the bourgouise masculinity, its sensitive character and great risk of falling into unmanliness, when discussing The Phantom?s masculine development. I have analysed three adventures of The Phantom from the years 1937, 1977 and 1996, all authored by original creator Lee Falk. I argue that The Phantom increases his use of violence, therefore risking a loss of character.

Man spends most part of the day at work and is therefore influenced by it?s ambience. That?s why it?s important that the environment at work is health promoting and can function as a supportive environment. The purpose of this study was to describe job satisfaction among employees and to analyse a possible connection between job satisfaction and employees experiences of SOC.

When SKL (Swedish National Laboratory of Forensic Science) gets images to analyse, the task often is to identify a person or an object. In that work it?s important to find features. Unfortunately images from camera surveillances often contain a lot of noise, so details can be hard to discern.A simple method to improve an image from a sequence is to compute the mean of some of the images. However, the part of interest in the image has to be in the same position in all images.

The aim with this essay is to look into what literature has been published in 2006 and 2007 for boys between the ages of twelve and sixteen in order to analyse six of the titles. Our two main questions are as follows:?How is the teenage boy depicted in six of these books? - To what extent is the teenage boy depicted in a gender stereotypical way?.We chose the titles for analysis based on our mapping of the published literature and took into account the authors? gender and age as well as the main themes of the books. As theoretical base for our analysis we used Marias Nikolajeva?s table of gender stereotypes in literature.

In this essay I discuss and analyse if we can witness any signs on regional dimension due to regional representation from our elected representatives in the five constituencies Malmö, Blekinge, Norrbotten, Uppsala and Stockholm. Two seperate terms of office between 1991-94 and 1998-2002 has been compared. In political science there has been much debate about the relationship between voters and their elected. By measuring each and everyone elected representatives in the work of produce introduced bills towards their own constitiency during both terms I have tried to see if there is an occurence of a regional dimension.The theory that´s been applied is based on geographical representation where one might aspect that central metropolitan areas and peripheral regions is somewhat over-represented in legislatures. By using a method of comparison between the five chosen constituencies and theirs elected representatives I have come the the conclusion that there is a weak tendency that this might be the case seen to a regional dimension perspective..

This thesis deals with urban planning in connection with social and spatial integration.It´s a study of a new planning project in Malmö in southern Sweden. It´s an interesting case because this new, fashionable area will be located next to areas facing socio-economical challanges and stagnation. By using two theoretical models I analyse how the visions for planning a city are formulated and applied when policy is going to be operated. My models are ?the balanced community? and ?the dual community? .The conclusion is that the focus for Malmö and Hyllie is going towards emphasing the creation of attractive but segregated districs in a city.

The purpose of this BA-study is to analyse articles about blood selling and blood donations in the Chinese daily newspaper People?s Daily between 1985 and 1998.With publications of popular scientific material, reports from rallies and portraits of blood donating ?heroes? etc., the People?s Daily, i.e. the Chinese Com­mu­nist Party, actively addresses the underlying cultural reluctance to give blood by different means. People?s Daily and the CCP resolutely aims to transform negative Confucian and other traditional notions of losing blood into represen­tations of courage, honour, duty, etc.

The purpose with this thesis is to study how the arranging of archaeological objects in permanent exhibitions has changed over time. To find out about this I have been analysing three museums with prehistorical permanent exhibitions. The exhibition at Statens Historiska museum was produced in 2005, Nationalmuseum in Köpenhamn was produced in 1972 with additions from 1988 and 1995 and, finally, Malmö Museer exhibition which was produced in 1977. These exhibitions have been compared to analyse developments during the last 30 years. The result shows that there are different ideals within the exhibitions.

Weathering on rocks is an important component of the world?s geomorphology. One way to measure weathering on rocks is to analyse rock hardness. This is a study conducted in the northern hemisphere on granite rocks in Uppsala, Sweden. A Schmidt hammer is used to create a correlation analysis between the aspects on three glacial erratic boulders and rock weathering.