Title: Kreativ reklam. En bra idé? (Creative advertising. A good idea?)Author: Evelina KarlssonTutor: Larsåke LarssonCourse: Bachelor Thesis: Media and CommunicationPurpose: The purpose of this study is to, through qualitative studies inquire creative prized advertise in Sweden to see which influence creativity have on both creative director and the audience.

The purpose of this study is twofold: First, to inquire how the George W. Bush administration plans to keep America safe from external threats and second ? based on the assumption that neoconservatives have influenced the Bush administration ? examine how neoconservative ideas have influenced this strategy to protect America. The research questions are as follows:What is the content of the Bush administration?s security strategy?How are neoconservative ideas reflected in this security strategy?To answer the first question, the main points of two studied documents were summarized.

This study was focused to highlight the problems that comes with being a minority on a workplace, in this case female sports journalist who are working in a male dominated sports field. The objective was to find out how the female sports journalist was experiencing working in such a domain, with focus on journalists who works on local news papers. The study also wanted to look on how these workplaces incorporated gender in their daily work.       In combination with gender theory, with concepts as masculine hegemony and power structures, I also choose to apply the American researcher Rosabeth M Kanters concept ?token?. With these aspects in mind I analyzed the five interviews that I carried out with female sports journalist with a qualitative data analysis.           The results of the study showed that the female sports journalist in some aspects were aware of the difficulties of being a woman in a male dominated area ? when they were talking about the profession at large.

The military conflicts of the early 21st century have seen the introduction and rise of a new military technology: the armed drone. With the United States acting as the driving force behind this technological advancement, the U.S Air Force and intelligence agency CIA have madedrones their weapon of choice for pursuing suspected terrorists and insurgents in various remotelocations. American military leaders and policy makers assert that the armed drone?s high levelof accuracy make it the best available weapons platform for this task. However, new researchshows that the use of drones may result in more civilian casualties than previously thought, andmay in fact be more fallible than conventional aircraft in this respect.

The aim of this paper is to get a deeper understanding if research about international relations has any practical meaning. The main focal point is about the importance of the scholar idea soft power, and its meaning on foreign policy actions through expressions. A quantity and quality method is used. The point of the main theory that concerns international relations takes a rationalistic perspective, and expands it to the notion that ides can have an impact on policy outcomes. Three different types of research utilization can be traced to determine in which way an idea is getting implemented.

Syfte: Studiens syfte var att undersöka samband mellan hur universitetsstudenter skattar sin fysiska aktivitetsnivå och hur de registrerar aktivitetsnivå med hjälp av dagbok samt att se om de kom upp i ACSM (American College of Sport Medicine) och WHO´s (World Health Organisation) rekommendationer.Metod: Studien hade en icke experimentell, deskriptiv och korrelerande design där 26 försökspersoner, två män och 24 kvinnor, rekryterades via anslag. De fick först svara på en enkät och därefter registrera sin aktivitet via en 7-dagars aktivitetsdagbok.Resultat: Studenterna ansåg inte att de hade en stillasittande livsstil och alla deltagare utom en ansåg sig komma upp till ACSM´s rekommendationer av fysisk aktivitet 30 minuter per dag av måttlig intensitet alla dagar i veckan. Trettiofem procent kom inte upp i WHO´s rekommendationer och av dessa överskattade 67% sin fysiska aktivitetsnivå. Sextiofem procent kom inte upp i ACSM´s rekommendationer och av dessa överskattade 94% sin aktivitetsnivå.Konklusion: Studenterna hade en låg fysisk aktivitetsnivå utifrån ACSM´s rekommendationer och majoriteten av de som inte levde upp till WHO och ACSM rekommendationer överskattade sin fysiska aktivitetsnivå. Det krävs dock mer omfattande studier för att dra några generella slutsatser då denna studie hade en skev könsfördelning och ett lågt antal deltagare.Keywords: Self-estimation, Perception, Activity diary, Physical Activity level, Overestimation. .

Hälsans Trädgård is a project which is going to start in Gamla Linköping, Sweden. The authors were commissioned by Arbetslivsresurs, a company working with work rehabilitation, to select, define and make job analyses on five work tasks at Hälsans Trädgård in Gamla Linköping. A job analysis means an analysis of the demands the job make of the individual. The job analysis used in this study is called The Revised Handbook for Analyzing Jobs (RHAJ) and is from the US Department of Labor (DOL). As RHAJ is an American instrument, the authors produced a form where the concepts are translated into Swedish to make the analysis easier.

This thesis analyzes the effects of export subsidies on Swedish cereal export. The analyzes are based on data on cereal export from Sweden to countries outside the EU from 1990 to 2003. In 1995 Sweden became a member of the European Union. Before the membership, the Swedish agricultural policy was decoupled in a larger sense than the European CAP was, which means that the Swedish producers had decreased their production more than the European farmers. When Sweden became a member of the EU the production started to increase again to an EU level.

The aim of this thesis is to study the market for fantastic fiction in Sweden, focusing on the minor publishers and their relationship with the three major publishing groups. The fantastic fiction in Swedish today are generally dominated by bestselling anglo-American authors, especially at the major publishers. The selection of fantastic fiction that is not originally in English and that diverges from the classic, epic high fantasy is often provided by minor publishers. By researching the range of fantastic fiction in Sweden today, and combining that research with qualitative interviews with informants from five minor publishers and Sweden's largest book shop for fantastic fiction, I wish to examine if the minor publishers provide an important alternative for Swedish readers of fantastic fiction. I also intend to investigate whether those publishers actively try to broaden the Swedish market and if they see themselves as a complement and an alternative rather than competing with the major publishers.This is a study in sociology of literature, focusing on a literary genre that is generally regarded as popular or trivial literature.

This Master?s thesis is an analysis of metaphors in relation to actors, and of discourses used in the copyright-debate in two major Swedish daily newspapers and one American: Göteborgs-Posten, Svenska Dagbladet and New York Times during the years 2001-2006. We aim to answer the following questions: Which metaphors were being used in the copyright-debate to create the archetypal villain, hero, winner and loser in editorials, debate and letters to the editor in the three newspapers? Which discourses did those metaphors relate or conform to? Which similarities or differences could be found when comparing the two countries? newspapers regarding representations and constructions of villains, heroes, winners and losers in the copyright-debate? Firstly we distinguished who the actors in the debate were, following parts of Theo van Leeuwen?s actors? analysis. Secondly we distinguished which metaphors were being used to describe the actors as either villains, heroes, winners or losers.

The aim of this Master?s thesis is to examine the ideological currents that have influenced the swedish school system since the 1990's. The background of my interest is the lively debate in schools and media about the new School reform 2011. My hypothesis is that education in 2011 largely will be influenced by neoliberal and neoconservative values. The method I`ve used is discourse and ideology critique, which examines the relationship between rhetoric and power. These concepts are useful to explain the ideological change in different policy documents and in curricula, for example Lpf 94 and School 2001. The theoretical framework is based primarily on the neoliberal and the neoconservative agenda, which are two distinct political rationalities in the contemporary postmodern world.

Stroke är en vanlig sjukdom som många drabbas av. Inom den prehospitala akutsjukvården möter ambulanssjuksköterskan patienter drabbade av stroke. Tiden är avgörande för den fortsatta vården och att patienten kommer till rätt vårdinstans direkt. Användningen av mätinstrumentet inom den prehospitala akutsjukvården ökar patientens möjligheter till rätt vård. Syfte: undersöka vilka mätinstrument och metoder som är lämpliga för att identifiera strokesymtom hos patienter i en prehospital akutfas.

Syfte: Studiens syfte var att undersöka samband mellan hur universitetsstudenter skattar sin fysiska aktivitetsnivå och hur de registrerar aktivitetsnivå med hjälp av dagbok samt att se om de kom upp i ACSM (American College of Sport Medicine) och WHO´s (World Health Organisation) rekommendationer.Metod: Studien hade en icke experimentell, deskriptiv och korrelerande design där 26 försökspersoner, två män och 24 kvinnor, rekryterades via anslag. De fick först svara på en enkät och därefter registrera sin aktivitet via en 7-dagars aktivitetsdagbok.Resultat: Studenterna ansåg inte att de hade en stillasittande livsstil och alla deltagare utom en ansåg sig komma upp till ACSM´s rekommendationer av fysisk aktivitet 30 minuter per dag av måttlig intensitet alla dagar i veckan. Trettiofem procent kom inte upp i WHO´s rekommendationer och av dessa överskattade 67% sin fysiska aktivitetsnivå. Sextiofem procent kom inte upp i ACSM´s rekommendationer och av dessa överskattade 94% sin aktivitetsnivå.Konklusion: Studenterna hade en låg fysisk aktivitetsnivå utifrån ACSM´s rekommendationer och majoriteten av de som inte levde upp till WHO och ACSM rekommendationer överskattade sin fysiska aktivitetsnivå. Det krävs dock mer omfattande studier för att dra några generella slutsatser då denna studie hade en skev könsfördelning och ett lågt antal deltagare.Keywords: Self-estimation, Perception, Activity diary, Physical Activity level, Overestimation. .

Background: Pet therapy has existed as a concept since 1964 when the American child psychologist Boris Levinson coined the term. Nowadays Animal Assisted Activity (AAA) and Animal Assisted Therapy (AAT) are both recognized concepts, and with progressed research the science of pet therapy increases.Purpose: To summate the most recent science in pet therapy (therapy dog) research with focus on physical, psychical, and social effects.Methods: Literature study/review with descriptive design, research on 21 articles published from year 2003 and onward. Articles used in the study were chosen through beforehand decided criteria, subject to quality rating, and summated in an overview. The main results were summated and presented in similarities and differences.Results: The main result of the summation was that important results could be measured in each of the three fields of research. Physical/physiological effects: pain relief, differentiated results on vital signs, and increased activity.

Diskussioner mellan fösta linjens chefer och anställda med kundkontakt har stor betydelse för att tolkningarna av de olika delarna i varumärkesidentiteten ska bli likartade inom företaget. Ur företagets perspektiv är detta viktigt eftersom lojalitet från kunderna, vilket i förlängningen ger ökad lönsamhet för företaget, endast kan uppkomma då kundens bild av varumärket, varumärkesimagen, stämmer överrens med företagets bild av varumärket, varumärkes-identiteten. Denna studie har en kvalitativ ansats med syftet att skapa förståelse kring vad som diskuteras mellan chefer och anställda gällande varumärkesidentitet inom företag i banksektorn. Studien bygger på Kapferers teori om varumärkesidentitet vilket för att få en bredare bild av fenomenet kompletterats med aktuell forskning inom ämnesområdet. De tre företag som studien bygger på är Swedbank, American Express och Handelsbanken och en avgränsning görs genom att endast studera chefernas perspektiv.