The aim of this study is to examine the existence of norms in three Spanish textbooks intended for upper secondary school in Sweden. One category of norms, gender norms, is selected for analysis. The focus of the analysis is on how gender norms are represented in the textbooks. The concept of gender also includes - in addition to the relation between man och woman - ethnicity, sexuality and disability. The three analysed textbooks are Caminando 3, Vistas 3 and El Sur paso 3.

This study was made with the incentive to find out the view on advertorials in Swedish press today. Our exploration of advertorials refers not only to adverts that look like editorial texts, as per the definition in the oxford dictionaries, but also to ways that editorial texts use an advertorial style or language similar to adverts. We explored both these sides because we recognized that the existence of advertorials in press today has to do with material which is indistinctive in several ways, and to find out the views on this, we interviewed chief editors and publishers on six local daily newspapers in Västra Götaland, Sweden.Our theories were based in the fact that the press finds itself working in a commercialized landscape, at the same time as journalism has a democratic role to uphold in society.We also considered that there used to be a committee against advertorials in Sweden called Textreklamkommittén, which was disbanded in 2005. That committee had a mandate to govern and try cases of advertorials in the press, but today, the only thing that journalists have to consider is a guideline of publishing matters. The central part of our study was therefore to find out what actual issues journalists have to consider in their daily work, as they are exposed to various forms of advertorials.After conducting the interviews, we asked four analytical questions to our material using the ECA-method of analysis.

The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..

AimThe aim of the study was to develop a method for the survey of play movement demands and temporal patterns in order to enable a descriptive study of the defensive players in American Football. The overall aim was to  improve the understanding of how American Football is played to create opportunities for enhancement of current or developing new training methods to better suit football.MethodFifty plays from a Division 3 college football game on video from 2005 was divided into sequences of action for one player each from the defensive line, linebackers and defensive backs and analyzed with the video analyzing software cSwing. Every players sequence of action was recorded in a spreadsheet and noted on a scaled football field where distances were measured and together with time stamps from cSwing velocity was calculated.ResultsUsing this method it was possible to describe the play movement demands and temporal patterns which was the main task of the study. The defensive end worked on an average 4.61 seconds per play, the distance was 12.4 meters and average speed 2.5 m×s-1. The linebacker worked on an average 4.35 s per play, 13.7 m and at a mean speed of 3.0 m×s-1.

The following essay is a study about how migrant workers and immigration policies were discussed from Livsmedelsarbetareförbundets union press, Mål och Medel, to the members of the union between the years 1960-1973. To find this out I set these questions: What sort of information appear in Mål och Medel concerning migrant workers and immigrant policies, and how does this change over time? How does Mål och Medel present the immigrant workers opinions? The method for the study is based on analyzing articles, interviews and others texts found in Livsmedelsarbetareförbundets union press, Mål och Medel, and what they want to inform the members of the union about. The study?s results have found that during the early parts of the 1960s immigrant workers were not included in the union press at all. Towards the late 1960s the immigrants were discussed, but in a manner which implied that immigrants are naturally exploited and therefore must the immigration be controlled better. It also discussed immigrants had some sort of ?adaptation problem? to the Swedish norm.

AbstractPurpose/Aim: To investigate how the positions between the paper, the public and the elite in society have changed on Aftonbladets Op-Eds and Letter to the editor-pages between 1999 to 2005. In a wider context this means Aftonbladets potential to contribute to the role of the press as a forum of public debate.Material/Method: The study focuses on one week during 1999, 2002 and 2005. Here a quantitative contents analyse with inspiration from conversation (dialogue) analyse has been used.Main results: The study shows that the paper has strengthened its position over this period of time. Mainly by taking a more active role in forming and encouraging the debate. The public was given more space in 2002, then in 1999 and 2005.

Narratives about UFO:s and extraterrestrials can be regarded as part of an everyday religiosity, yet the issue has been poorly studied outside an American context, within the discipline of Religious Studies. In this paper, I therefore seek knowledge about the further development of these narratives within the Swedish UFO-movement from the 1960?s until today. Influenced by social anthropologist Claude Lévi-Strauss´ discussion about mythems as the smallest components of a myth, I argue that the stories which emerge within the Swedish context differ from the American ones. This difference consists of both loss of certain mythemes and the addition of others to this mythic complex.

The conflict over Western Sahara is primarily a conflict over sovereignty, with Morocco on one side claiming territorial rights, and the Polisario Front on the other side claiming popular sovereignty. The conflict has till this day not been resolved and is in a dire need of a solution. In order to determine which solution is the most appropriate, an understanding of all the complex aspects of the conflict is required. In this context, the study aims to examine the conflict in a globalized setting by analyzing how the American news agency AP News portrays the conflict. The US media conglomerate was specifically chosen due to its dominance over international information flows.

The purpose of this dissertation is to examine the occurrence of Scandinavia in the then daily English newspaper Yorkshire Herald during the First World War. The dissertation looks into what the Yorkshire Herald wrote about Scandinavia in the parts of the newspaper where the newspaper´s own opinion was given. This approach is connected to the theoretical idea that the British local and regional press was politically free during the war period. The dissertation also looks into the number of news telegrams etcetera that concerned Scandinavia during the period.The result shows that Scandinavia, both as a whole as well as the three individual countries, was mentioned about 700 times, split over about 600 telegrams and articles, during the examined period stretching from the first of August 1914 to the eleventh of November 1918. Material that gives the newspaper´s opinion regarding issues concerning Scandinavia can be found six times during the period.

Det nystartade digitaltryckeriet Digaloo planerar att inom en snar framtid införa ICC-hantering i sittarbetsflöde. Med anledning av detta har en studie utförts där antalet erfordrade ICC-profiler undersöktssamt vilka akromatiska inställningar som bäst lämpar sig för tryckeriets HP Indigo Press 1000.Testtryckning utfördes på sex av Digaloos mest använda papperskvaliteter. Genom inläsning av testkartorhar de olika papperskvaliteternas reproducerbara färgrymder åskådliggjorts. Grundat på resultatetfrån denna testtryckning framställdes ICC-profiler för valda papperskvaliteter. Dessa genereradesmed olika inställningar för akromatisk repro och TIC (Total Ink Coverage).

One of the most well-known trials in history is the one in Nürnberg, Germany, soon after the end of World War II. It is understandable that this caused a lot of discussions and that it was a world known trial which set the standards for a lot of similar occasions later on. The aim of this research is to focus on the opinions about this trial from a perspective of well-known Swedish newspapers. The method is to analyse three big papers with different political views and to see what separated them and what maybe united them. By studying the master-pages of the newspapers a picture is given of how the contemporary time had an understanding for the trial reports, which we in our time have established as facts.

This essay is called Imaginary non-community, How Swedish press portrayed the fight for freedom in Tunisia and Hungary 1955 and 1956 and it describes how two similar struggles for freedom are portrayed through the eyes of the most popular Swedish news papers Dagens Nyheter, Aftonbladet and Expressen. In 1955-56 Sweden is a country where the focus lies within the nation itself with economic growth and the building of folkhemmet. The Swedish social program for a more improved living condition. Outside of Sweden the cold war is reigning and the Swedish international politics is careful and passive. The fear of communism makes Sweden side with the western powers and therefore they (Swedish politicians and news papers) do not object to the French military effort to strike down the rebellions by force in North Africa.

This master's thesis is a study of how librarians are depicted in crime fiction. 12 American and English mysterynovels featuring librarians in a central role were studied and analysed using character theory. Recurring traitswere identified and organised into themes. A number of prominent traits and themes emerged that show librariansas orderly and organised bibliophiles, but with a taste for adventure and excitement. They are keen problem solverswho enjoy a challenge, at work, or in the form of crime detection.

The purpose of this essay was to overview the conflicts regarding the exhibition space (Kunsthalle) Tensta Konsthall during 2003 and 2004, in order to gain an understanding of the following: why the conflict started, if anyone exceeded their authority, how the case has been reviewed in the press, what kind of value judgements lay behind the actions and why this case has received so much attention. By studying mainly press material and political documents it has been made clear that Tensta Konsthall?s location in an ill reputed suburb of Stockholm has been the cause for its exposure to different demands and expectations compared to other similar exhibition spaces. Further the essay deals with questions raised by the conflict in the intersection of culture and politics..

A nonsense mutation in the DMRT3 gene has been shown to have a large impact on pattern of locomotion in horses. Horses that can perform several other gaits in addition to the normally occurring gaits, walk, trot and canter, are often hetero (CA)- or homozygous (AA) for this nonsense mutation. Horses that only can perform walk, trot and canter are often homozygous for the wild-type gene (CC). For example the Icelandic Horse is a gaited breed. Five-gaited Icelandic horses can perform both flying pace and tölt, except for the normally occurring gaits, walk, trot and canter, and are often homozygous for this nonsense mutation (AA).