ABSTRACT Titel: Branson - Jobs; Entreprenör och/eller Ledare?Nivå: C-uppsats i ämnet företagsekonomiFörfattare: Madeleine Nordin och Runa ClaessonHandledare: Lars EkstrandDatum: Maj 2012Syfte: Syftet är att belysa relationen, och studera sambandet, mellan rollerna entreprenör - ledare. Vad förenar dem, och vad skiljer dem åt? Finns det något motsatsförhållande mellan dessa båda roller?Metod: Studien är en kvalitativ studie där ansatsen är en kombination av induktiv och deduktiv ansats, så kallad abduktion. Information och material till vår studie har vi fått genom en intervju och i övrigt olika typer av sekundärinformation.Resultat & slutsats: Tidigare forskning talar om det komplexa i skärningspunkten mellan rollerna entreprenör och ledare.

In the middle of the 19th century came an opposite reaction against the hospitals? treatment of their patients and a more human way was requested. A link between crowded housing, bad hygien and other bad conditions had been noticed and nature was considered to be healthy. Hospitals and sanatiories moved closer to nature due to influences from England, USA and Germany, and cities began building public parks. Employment was seen as calming and healthy for the patients.

Competing is a well established work model among Swedisharchitects as well as in the international architect work force.Through this study we set out to get better acquainted with thiswork model in theory and in practice, and to hopefully gainknowledge that will be of use to us and to others working in thefield of architecture.Techniques, materials as well as the artistic expression ofcontemporary architecture is international and today?s architectsoperate on a global labour market. Architects often commit to workon assignments far away from where they are based. Therefore,to physically visit the site of interest may be time consuming,expensive as well as harmful to the environment. Is it possible fora designer to accomplish relevant proposals on how to develop andimprove a place that he or she has never visited? May there evenbe situations in which the outsiders point of view is preferable?These are questions that we aim to investigate, and we do sothrough participation in an international design competition.