Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.

Questions about discipline have always been current within the Swedish school system, from the sixteenth century until today. The purpose of this study is to compare the discipline in two old-time elementary schools, located on Gotland, with each other.This study will compare an old-time elementary school from the countryside with an old-time elementary school from a town to show the differences in discipline between the coun-tryside and a town. This study will also focus on how questions about discipline changes from 1847 to 1937/1941. In order to do so I have studied the regulations from the two schools and compared them with each other. When I discuss discipline I will use Michel Foucault?s theory concerning the development of power and discipline in modern society.My study shows that it did not differ much in questions of discipline between the two ex-amined old-time elementary schools.

Building on the concept of constructive iconoclasm as a creational force of iconicity, this thesis examines how the contemporary iconoclastic discourse is related to artistic process. Studies have shown that the performative act of destroying art that is an historical phenomenon is highly present within the contemporary art discourse today. Due to the many dimensions of contemporary art, the ways in which iconoclastic deeds appear may differ from the historical narrative. While iconoclasm and iconicity are being reciprocal processes that can only exist in relation to each other and their context, there are signs that the destructive act itself is being recontextualized by contemporary artists. Guided by the framework of Norman Fairclough?s critical discourse analysis, the thesis examines the processes of conceptual and constructive art destruction by analyzing the discourses of two case studies situated in the contemporary art market.

This essay aims to explain the fluctuations in the Swedish transition rate to higher education between 1923 and 2002. With theories of human capital, and screening, as points of departure, seven variables are selected and their correlation with the transition rate investigated by use of graphs and tables. The variables are unemployment, youth unemployment, the supply of academics, cohort size, number of high school graduates from programs preparing for ensuing studies, relative wage trends for worker categories with differing levels of education, and structural phase. Results show that no single variable nor the theories of human capital or screening can explain the fluctuations in transition rate in full. Instead I propose a theoretic model which amalgamates the above and places risk aversion as the driving force behind the individual?s educational decision.

The reason for this study is to settle the balance between technology and preponderance in war. Each theory claims its own superiority to be decisive when it comes to achieving military victories, but this study will show what actually happens when the two theories are analyzed together in the same conflict. To prove the conclusions, a case-study on Operation Gazelle is used. The study will describe the theories, what a military victory is and which party in the conflict came out victorious after this specific operation. Both sides? forces will be shown and compared.

Purpose of the thesis is to construct a tool for car wheel change. Car wheels can be heavy and hard to handle and therefore the company Movomech intends to develop a tool that makes wheel change easier. Movomech does not have any similar product and because of this the work was condition less.The intended users of the product is tire workshops and there for the work began with investigation of these. The reason of the investigation was to see how wheel change is done and how tire workshops are planed. The tire workshops? crew?s opinions were also considered and above all one important conclusion was made.

Since events of September 11 and the subsequent conflicts surrounding the event, the war against terrorism has been constantly present. It has been used several methods and strategies to address these threats, including a method current in use, the targeting method. The method refers to use few but precise attacks to knock out key functions within these organizations, mostly individuals in the higher command and control structures within these organizations. The effectiveness of the method has been put in question when the majority of the terrorist organizations continue their strife, in some cases even increasing its intensity. The purpose of this study is to investigate which role the higher command plays in these organizations ability to wage war.

AbstractTitle: ?My social extension? ? Twelve girls on the relationship with the mobile phone (?Min socialaanknytning? ? Tolv tjejer om relationen till mobiltelefonen)Number of pages: 42 (43 including enclosure)Author: Mattias KöhlmarkTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring semester 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To investigate the emotional aspect of mobile phones and the source of thoseemotions.Material/Method: The data presented stems from three unstructured focus groups with participantsat the age of 16-19 years.Main results: The key findings largely supports Vincents theories that the emotional languageguided towards mobile phones comes from the friends it allows us connect with. Also emancipationcan be seen as a driving force behind these emotions.Keywords: mobile phone, mobility, absent present others, emancipation, cell phone, emotion,emotional language,.

The purpose of this master?s thesis is to study the organisational culture of two public libraries managed differently. One of the libraries in my study is run by the local bookstore and the other is run by a staff co-operative. My aim is to elucidate characteristic features in the culture of these two public library organisations. The questions I posed are which types of organisation culture can be identified in the two given examples and what the factors are that may be of importance for these cultures.

The purpose of this study has been to get a deeper insight into how students reason about the textbook and teaching that goes beyond its content. This in order for the teacher to be able to consider and respond to these important attitudes already at the planning stages of such teaching situations. This approach will aid to help students overcome the distrust of things that are not in the textbook.The study shows that students have an attitude of overconfidence to the textbook's reliability. It is considered to be controlled in its content as well as being a reference on the extent of the knowledge content.The general approach to teaching that deviates from textbook structure is that it is welcomed as an interesting feature. However, a questioning attitude soon appears about whether the element will be included in any requirements for knowledge or tests.The following important conclusions can be drawn after this study was carried out:Very clearly communicate the purpose of all education that deviate from the textbook.Inform students about the textbook's deficiencies and the need for supplementing.Accept and respond to students' focus in that grades are the main driving force for the acquisition of knowledge in high school..

A method for measuring the total impulse from a multi hole diesel injector, introduced inprevious thesis work, ?Development of a method and a device for measuring the momentumrate of fuel sprays?, by Mikael Lindström, has been further developed and tested. The conceptis to simultaneously deflect all sprays from a multi hole diesel injector by using a bell shapeddeflector. The fuel sprays are deflected straight down from their initial umbrella angle, andthe resulting deflection force is measured in a thin strained section of the load cell. The strainis given by three strain gauges, with quarter-bridge circuitry for each gauge.

Background: The fierce competetivness that characterize todays market force the companies to differentiate their offerings to a greater extent. The customers do no longer choose their supplier on the attributes of the products alone. Their purchase decisions also depend on the relationship the customers have with their supplier. With new customer channels like the Internet and advanced computer systems companies can increase the value for their customers through a better understanding of the customers needs and preferences. In this way companies can create longterm relationships with their customers.

AbstractIn 1998 the United Nations held a diplomatic conference on the establishment of an International Criminal Court in Rome. In the end of the conference the negotiating states adopted the Rome Statute by which an international criminal court was established. The court, which entered into force on 1 July 2002, has jurisdiction over the crimes of genocide, crimes against humanity and war crimes. The court also has jurisdiction over the crimes of aggression but the court will only be able to exercise its jurisdiction of this crime category when the member states of the court have found a definition of the crime.In the draft statute, which was prepared before the conference, acts of terrorism were a proposed crime. With the starting-point in the Rome conference this essay studies how the working-definition of crimes of terrorism was elaborated in the draft statute and how the state delegations viewed the crime.

EC and WTO have been prosecuting collaboration for some time, which purpose is to liberalize the global market for commerce. There have been some alterations under the last decades. Establishing in other countries than their own is far easier, nevertheless it is getting more difficult. The enterprises demand equal treatment and the countries want to have the most favourable legislation. This has resulted in conflicts between different countries and even between the companies.

This essay is a study of the portrayal of the theme of alienation in Eugene Ionesco's novel The hermit. In my study I examine the different ways in which the theme of alienation is portrayed and how the cause of the narrator's experience of alienation can be found in ideological, psychological and existential conflicts that the narrator has to face. The result is an experience of das unheimliche, a Freudian concept, which is a kind of uncanny detachment that the narrator experiences, when he is put up against an invisible force that lurks in the perifery of the world, which is portrayed in the story. The meaning of the ideological conflict is a portrayal of man's situation in a world that is ruled by capitalism, with marxism as a positive leveler and the meaning of the psychological conflict is a conflict in the narrator's own inner reality. The meaning of the existential conflict is a portrayal of man's situation in a world absent of God.