Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

Msc in Logistics and Transport Management.

Stump wood is a hot alternative when the heating plants demands more and more forest fuel. The aim with the study has bean to calculate the costs in four different systems for transportations of stump wood, examine if there are any differences in fuel quality for the stump wood in the different systems, analyse if the fuel quality in stump wood is affected with the time it lays by the road side and how much space the stump wood demands on the road side. To calculate the costs for the different systems a system analysis was carried out, where some of the costs were collected through field studies on Holmen Skog stump experiment and other costs were collected from literature and contacts. Data for the fuel quality study was collected from Eons heat plant in Norrköping. Data for the study of how much space stump wood takes along a roadside was collected from field studies.

Examensarbetet har genomförts i samarbete med konsultföretaget i3tex AB i Göteborg samt med Aircontainer Package System Sweden AB (APS) i Stockholm. APS utvecklar och säljer standardiserade och kundanpassade förpackningslösningar för att transportera temperaturkänsliga produkter. Ett av APS önskemål är att i framtiden kunna erbjuda fler alternativ av kylväskor. Ett av dem är en kylväska som skulle kunna användas vid transport av vacciner i svåra miljöer eftersom det idag inte finns med i deras utbud. Examensarbetet fokuseras därför på att ta APS befintliga blodväska som referens och att ta fram ett nytt koncept för transport av vacciner, samt utveckla ergonomiska egenskaper för att underlätta och optimera användningen för de som jobbar i fält på organisationer som t.ex.

The business potential of software defined radio (SDR) technology is studied by evaluating whether or not its characteristics correspond to those particular to a disruptive technology. The maturity of the SDR technology concept is illuminated by analyzing the opinions and perspectives of a selection of representatives for different stakeholders in the wireless communications market. Characteristics as, for example, the degree of consensus about the utility of SDR technology and the awareness of features and limitations are studied by application of the theory of technological frames. This theory helps us understand how and when technology evolution takes place. Finally we describe the value network structures of some potentially viable application areas for SDR and suggest some possible business opportunities based on SDR technology.This thesis is carried out as a case study and the research data is obtained from secondary sources, such as literature and Internet publications as well as interviews with people well experienced in the field of wireless communications.

Science and technology has been the bedrock of human growth and dynamism. Man has over the years distinguished his existence from all other beings by his ability to champion and fashion his existence. Among his tools is biotechnology which actually attenuates the fears of aging and death.Human reproductive cloning stands out as one of the means through which biotechnology plans to achieve this perfect existence for man. Technological advancements in the field of biotechnology are now in the threshold of human procreation.Human reproductive cloning is seen as an assisted method of reproduction which creates a newborn that is genetically identical to another human being.Human reproductive cloning as a technology and as a means of reproduction is not without its pros and cons. In as much as the technology promises to mention but a few, hope for the infertile couples and single parents, as well as the hope of reproduction without passing on hereditary diseases; it at the same time beeps some flashes of worry.

The main purpose with the project has been to approximate the magnitude of the pollution transport from the actual road surfaces and to get an approximation of the possibility to collect the pollutants to reduce the load to the water and improve the water quality.The quantity of pollution transport from the most trafficated roads areas in Örebro city has been calculated. Roads whith a traffic exceeding 10 000 vehicle/day. The study has been done with the calculation tool StormTac. Through analysis of traffic loads and road surface, which together with a different kinds of parameters gives an approximation of the pollutant transport.The calculation has included some metals and other substances in the stormwater and has also included the present of suspended solids. Included the overall study, some smaller areas has also been calculated for the possibility to remove pollutants.The work also includes calculation for three different areas for stormwater treatment.

This thesis work is intended to analyze whether the municipalities has a need for the new technology of mobile mapping.Mobile mapping consists of the technologies of laser scanning, photographing and positioning of streets and roads in city environment and in the countryside. When these technologies are operating together a georeferenced three-dimensional image model is created, which has specific coordinates that states its position on the surface of the earth. Thanks to the laser scanning process even measuring can be performed in this model.The municipal sector consists of many different departments which use visual spatial information. These departments are an interesting target group for this system. Specific departments within the municipal sector, which we considered were the most suitable, have been selected.

The attention on environmental issues has never been as huge as today. The climate is changing and more and more evidence suggest that the cause behind climate changes is an increase of carbondioxide into the atmosphere. The increase in turn is considerd to be an act of human activity. Therefore some companies have decided to become climate neutral and implement information technology in their business in order to reduce their emissions. This thesis has three aimes: to calculate a small company´s carbondioxide emissions, study whether or not information technology could help to reduce these emissions and furthermore find out why some companies decided to become climate neutral and describe the concept climate neutral.

In Sweden plans to build high speed railways have been around since the early 1990s and the planshave developed to be more precised since. The future Swedish high-speed rail network is supposedto consist of two lines. Götalandsbanan; from Stockholm to Gothenburg, and Europabanan fromJönköping through the Öresund Region to Hamburg.The description of the aim to build high-speed railways in Sweden has in former reports always beento achieve rapid passenger traffic between big Scandinavian cities and Europe. There are almostnothing mentioned about the possibilities of high-speed transports of cargo on these railways. Thisstudy aims to clarify the freight transport market for Götalandsbanan and Europabanan.Today there is only one transport system with high-speed freight trains.

Well-functioning bicycle paths are relevant issues in today´s society as a way to increase active transport. Active transport means working for a better global climate, urban environment and public health. What we experience on a bicycle affects the choice of a bicycle path and is a subject where there is much left to explore. This essay examines methods in environmental psychology literature that measure the experiences of landscape. The aim is to find and apply methods to measure the experience of two bicycle paths in the Skåne plains.

The crucial factor for successful municipal climate work is that there are driving forces. Most importantly is that the senior officials and politicians in the municipality are dedicated to the cause considering that they have the power to influence and make a change. Besides proactive and committed individuals, it is necessary that the work is organized and anchored by clear and concrete documents and control systems. It is also important that the work is continuously monitored and evaluated. To collaborate with other municipalities, authorities or participate in various networks is another factor contributing to the improved climate work in the form of exchange of information, knowledge and experience.A major driving force for municipalities to improve themselves is the distribution of state aid and grants.

With increasing traffic congestion problems in bigger cities, it is becoming more and more important to provide the traveller with correct information about all transport alternatives. When doing that, the traveller gets the opportunity to make the best decision based on the current traffic situation. Instead of traditional travel planners, where public and private transport modes are presented separately, the co-modal travel planner offers a combination. In order to make the comparison correct and fair, the travel times have to be estimated realistically and on equal basis. This master thesis focuses on how to estimate travel times in the city of Stockholm for journeys by cars, public transport, bicycles and also for walking.An investigation of the available data on maps and travel times shows where the currently used methods are lacking.

Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today?s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry?s future development.

The main purpose of this study is to investigate and understand how technology students handle information especially when they are working with their Masters thesis. A further purpose is to examine how technology students use library resources of the Linköping University. The research method used is grounded theory, where description of the method is an integral part of the study. Twelve qualitative interviews were made with newly qualified graduates from the engineering programs of Linköping Institute of Technology. The respondents were divided into two groups, A and B, with six in each group.