The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  magazines, both nationally and locally, is extremely wide and has many similar competitors.

IKEA HaparandaTornio employ some two-hundred people in its furniture retail store.Keeping track of staff statistics and employee information has previously been achievedthrough the use of a basic Microsoft Office Excel spreadsheet. The store?s human resourcesdepartment requested an upgrade to this system with the hope of speeding up andsimplifying the administrative process, as well as to make it easier to monitor HR-relatedtarget statistics. The following report documents the development process of that upgrade ascarried out by the author. The project draws on research in usability design and cognitivepsychology to develop a user-friendly interface.

Projektet har utförts ur ett bokförlags perspektiv och förklarar Natur & Kulturs byte av teknisk plattform för deras digitala läromedel. Detta projekt var ett delprojekt och delades in i tre faser: FAS 1: Förstudie, FAS 2: Genomförande och FAS 3: Analys och utvärdering. Syftet med projektet är dels att ge en helhetssyn över hur bytet skett i praktiken inom bokförlaget, och dels undersöka målgruppens förväntning på den nya tekniska plattformen. Projektets mål är att producera två titlar i produktions- och publiceringsverktyget 3D Issue, med utgivning höstterminen 2015. Metoderna som har använts i det här projektet är: intervju och en sammanställning av Natur & Kulturs enkätstudie, och en variation av deltagande observation.

The purpose with our study was to see if and how the amount of articles regarding different sports has changed during the last three decades. If it had changed our target was to se how and why it had changed. We have performed a quantitative content analysis. In the analysis we have studied the two national Swedish newspapers Dagens Nyheter and Aftonbladet. In doing so we have created two synthetic weeks in each of the years 1986, 1999 and 2012.

The main issue of this master is to investigate what influence the phenomenon of postmodernity has on the Swedish public library. Is it possible to talk about the Swedish public library as postmodern, and if so, is it expressed by a postmodern discourse? The concept of postmodernity is defined as an open and inclusive value system where all kind of opinions and preferences take place. According to a postmodern point of view there is no such thing as an objective or general truth. A postmodern ideology does not talk about reality but about realities.

The purpose of this essay was to examine female immigrants of South East Asia who have lived together with a drug addict and how they were affected and let themselves be influenced by that, and to study their reactions to such situations.The main questions were:· How do the women describe their personal relationship matters with their husbands with focus on abuse / co-dependency?· How do they show their co-dependency in actions?· How do the women handle their co-dependency?I chose a qualitative method because my purpose was to get a comprehension and hopefully find a pattern in the life situation in this specific target group. Regarding the collection of dataI used both primary data in the frame of interviews with persons connected to the problem, and secondary data in the form of earlier studies in that field.As the main result I found that these women lived in a severe stress. They were affected both psychically and physically by the abuse of their partners. They developed different strategies of survival to stand the reality and to save the family.

The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

Purpose: The purpose of this study is to examine how travel companies have adapted to a digital society and how they use the Internet as a marketing channel.Problem: How have current travel companies adapted to the development of the Internet and how do they use Internet as a marketing channel? Are there any differences in the marketing strategies of different types of travel companies and does the clientele have any impact on the selected marketing method?Method:  This study has been formed by a qualitative approach. Interviews have been conducted with employees at different travel companies across Sweden. The qualitative approach has been chosen to create a deeper understanding and give a broader knowledge to our study.Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The companies agree that aligning themselves after a digital society and new innovations is key to compete in the market.

In this thesis the survival and development of a yearly recurring event will be examined. The purpose of this work is to examine how the festival Stockholm Pride has developed and to find out what underlying factors and conditions that lays behind the development. Also being examined is how the event affects Stockholm city?s tourism industry. To be able to fulfill the purpose of the thesis a qualitative research has been used and two persons with allot of knowledge about Stockholm Pride and Stockholm?s tourism industry has been interviewed.

The aim of this study is to examine how one can understand the experiences that social workers within the social service's have of children who have committed sexual assault against other children, and the social workers? thoughts about the choice of actions and the family involvement in those actions. The study has a qualitative character. Information was obtained through interviews with social workers within two Swedish counties, and the analysis of the results was based on earlier research findings as well as theoretical aspects, such as systemic theory and salutogenesis.Regarding the actions taken for the target group, the social workers have, in many ways, a systemic perspective as they emphasize elements within the child as well as within the family. It is also shown that the collaboration with other authorities affects the choice of actions, and that it is important to involve the entire family in any interventions, so that the effect of those interventions may last over time.

In this master thesis, I investigate four Public Librarys´ program activities. The purpose is to explore what the library program activities contribute to as a part of a well functioning democracy. The theoretical points, I have brought from political science. I assume three different ideals of democracy; electoral democracy, participation democracy and deliberative democracy. All have different views on what can be characterized by a well-functioning democracy.My empirical material consists of library program guides, the libraries´ target documents and interviews with staff at the libraries who work with or have overall responsibility for program activities in their respective libraries.

Aim: The aim of this essay is to study the work of an alcohol company?s (Pernod Ricard) corporate social responsibility and how this work is being communicated to the company?s stakeholders. Furthermore I aim to describe the profile of the specific company, in other words how they wish their stakeholders to experience the company. I will then compare this profile with the image of how the interviewed stakeholders actually perceive the corporate social responsibility activities. Are there any differences?Material/Method: Together with literature and document studies, a qualitative method has been used and four focus group interviews with a total of 16 stakeholders have been conducted.Main results: The main results from the focus group interviews showed that the stakeholders appreciated corporate social responsibility work that focuses on the protection of young people.

Det här är ett högskoleingenjörs-examensarbete som har utförts på Enea/Xdin. Arbetet kan ses som en förstudie och syftar till att beskriva hur olika utvecklingsverktyg kan integreras med varandra. Eftersom verktygsintegration förenklar användandet av verktygskedjor är detta ett aktuellt och intressant ämne för dagens utvecklare. Examensarbetet är på 15hp och pågick under 10 veckor.Arbetet är en del av forskningsprojektet ARTEMIS/iFEST vilket syftar till att effektivisera produktutveckling genom att skapa en standardiserad verktygskedja, vilket sparar både tid och pengar.Målet för detta projekt är visa upp en fungerande kedja av verktyg. Som ett konkret exempel används Eneas befintliga testverktyg Farkle samt ett godtyckligt verktyg.

The purpose of this study was to investigate young teenagers 13-16 reading habits and attitudes concerning todays modern teenage literature especially written for the young teenagers. The study also includes the readers apprehension of the literature and how the target group is reached. The study is based on results from questionnaires, interviews and by compiling summaries of literature relevant to this study. Earlier research has been compared with results from this study. Reflections made by teachers and librarians concerning the youths reading habits are an integral part of the study.

There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.