It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.

This thesis analyses how romanies look upon schooling and how they reflect upon the possibility of getting an education. Many inquiries relating to romanies have been published in Sweden but very few are based on fieldwork among romanies. The aim of this thesis is therefore to through fieldwork focus on how romanies themselves look upon their educational situation.The main questions for this study are: How is the image of romanies as a problem constructed in school? How are romanies separated from other students? How is the interplay between romanies and school representatives formed? How do romanies look upon the possibility of getting an education and does their perception differ from the usual official apprehension?An important conclusion concerns how social workers and teachers continuously categorize romanies as different. The group is constantly differentiated from other ethnic groups and is often the target of integration projects.

Orsa Besparingsskog has an aim to take nature considerations in relation to the harvested volume and area of the annual felling. Around 15 percent of the acreage and 10 percent of the volume should be set aside. It is important to keep close to those figures to avoid future negative effects on the long-term harvesting planning. The purpose of this study was to use laser scanning data to estimate those proportions. The result showed that the proportion of conservation considerations in the ten selected objects in the study was significantly higher than the target of 15 percent of the acreage and 10 percent of the volume. The result showed a setting aside of 19 percent of the acreage and 17 percent of the volume.

The overall aim of this thesis is to contribute to the understanding of how the Common European Framework of Reference for Languages (CEFRL) presents discourse views and multilingualism. This is of importance, due to the impact the European Council?s education collaboration has on the Swedish syllabus for languages. The research perspective of the thesis is to solely focus on discourse views and multilingualism: comparing two analytic frameworks, by applying a qualitative text analysis. The first being based on two different models of discourse strategies and the latter based on two studies on how multilingualism is treated in Scandinavian school situations.

This work studied the information flow and information handling among different parties. The study focused on how educational materials on national tests from The Swedish National Agency for Education is managed by school principals and teachers and how the information is passed on to students. The data material was based on observations and interviews at two different high schools. Six teachers and their classes and principals participated in the study. The Agency was also interviewed.

Vattendirektivets (2000/60/EG) krav på skydd och bevarande av vattenkvalitet i vattenförekomster har kraftigt ökat medvetenheten om vattenhänsyn och vattenvård i det svenska skogsbruket. Världsnaturfonden lanserade hösten 2011 tillsammans med skogsägarföreningarna (Södra skogsägarna, Mellanskog, Norrskog och Norra skogsägarna) vattenhänsynsverktygen NPK+ (Naturvärde, Påverkan, Känslighet och Plusvärde) och blå målklassning som hjälpmedel till skogsägare för att ta och synliggöra vattenhänsynen. Relevansen hos verktygen NPK+ och blå målklassning att identifiera och klassificera vattendrag efter vattenkvalitet undersöktes med antalet fiskarter som indikator på vattenkvaliteten. 55 vattendrag i Krycklanåns avrinningsområde strax utanför Vindeln i Västerbottens inland inventerades med NPK+ och blå målklassning i mitten av september 2011. Fältinventeringsdata analyserades statistiskt med fiskartsförekomst från en tidigare elfiskeinventering i vattendragen.

This report presents an investigation and a new design of Habo Ullspinneris old industrial premises. It is based on the owners visions and wishes, two questionnaires and also considering of the historical value.Habo Ullspinneri was founded in 1882 by Frans August Johansson and was moved to the location it has today, near Hökån in Habo, three years later. The electricity that the machines in the industry needed was extracted from the small river that is placed under the building. In 1960 there was a fire and the result became the end of the industrial activity that had taken place in the building.There is no steady activity in the building at the moment. It is nowadays temporarily used as an agriculture museum and as a store room.

In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the companies' Facebook pages and qualitative, structured interviews with the companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the companies marketing strategies.

This paper is an assessment of whether the Nordic countries constitute an optimum currency area (OCA) or not. Hodrick Prescott-­?filtered data of real Gross Domestic Product (GDP) and rate of employment are used to investigate the similarity of business cycles between the target countries through a series of correlation analysis with Sweden as the base reference country and also by using a linear regression model. Additionally there is an evaluation of trade volume and labour mobility between the countries. Our results indicate that Iceland had the least similar business cycles within the Nordic countries and that the area should therefore possibly comprise Denmark, Finland, Norway and Sweden. .

In this project I have worked with creating a new kind of room in a hospital enviroment for children. The main purpose of the project has been to form a secure and positive experience for the patient while visiting a specific room at the department of childrens physiologi, at Drottning Silvias Children- and youth hospital in Gothenburg.The project was based on questions like how it is possible to move the focus from the unsecure and scary, to something secure and positive, when the patient is going through an testing situation.The target gruop included a wide age span (0-16 years old), therefore I have worked with a theme, H2O, that works for diffrent ages. In the room, I have applicated the theme in different levels that is changeable depending on the age of the patient.During the project I have presented my ideas for the staff at the hospital. We have discussed their problems, what they wish in their working enviroment and how they experience the situation for the patients. I have also asked the patients how they experience the specific room today.The result of the project is a visual idea of how you can create a room, that you don?t exepect to find in a hospital..

This thesis has examined a co-operation called SSP, between the social authorities, the school and the police, located in Malmö. The intention with SSP is to prevent crime and drug use among juveniles but also to evolve a structure for a long-term co-operation between the authorities.The purpose of the thesis was to understand and analyse what the co- operation represented and stood for. The study also examined how the co- operation was effected by differences in the organisation of the three parts.The main questions were the following; what does SSP contain, is SSP preventive and for whom, what motivates the co-operation and how is the cooperation effected by the view the authorities have on the target group?The method used for answering the questions was based on qualitative interviews with the three authorities involved. We have also searched for literature on the subjects involved.The main content of the thesis has showed that the limits of SSP are diffuse, and the focus of the co- operation lies at a structural level.

During spring 2007, I Matilda Lindblom, undertook my Bachelor Degree project in Furniture Design. The supervisors were Agneta Stake at Nola in Stockholm and Leo Jóhannsson, teacher and examiner at Carl Malmsten CTD in Stockholm.The project was based on three elements:? Cooperate together with a producer for professional supervision? Learn to work from a given design brief.? To learn more about industrial production? Learn more about furniture for public areasI contacted a furniture producer called Nola AB, in Stockholm, who became my work partner during this project. The asked me to design a piece of furniture where you can sit and work with a laptop on. The target was for public areas, for example in parks, malls, or at airports.In cooperation with Nola, my ambition was to develop this piece of furniture that was the answers on their wishes and demands.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

In recent years, employees at large companies have started to demand that their employer should work more for good causes. The money the company wants to donate to charity is distributed mostly through a vote to decide where the money will be remitted. The purpose of this design case is to develop a design concept for a web-based donation service that involves all employees at a company. Furthermore, the authors of this study intends to explore how the motivation for employees of a company can be affected by participation in this service. In this design case, the service function, quality and concept was tested and evaluated.