This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

Denna studie handlar om hur frivilligorganisationer samarbetar i nätverk i syfte att förbättra människornas villkor i u-länder, med fokus på hiv/aids. Att arbeta i nätverk har fått en allt större betydelse det senaste decenniet och det har blivit viktigare att samarbeta över organisationsgränserna. Syftet med studien är således att undersöka på vilka sätt frivilligorganisationer samarbetar i nätverk för att uppnå gemensamma mål, i detta fall med uppgift att förbättra villkoren för hivsmittade i u-länder. För att få en djupare förståelse kommer Läkare Utan Gränsers och Afrikagruppernas arbete att belysas. Teorier som används är socialt nätverk, nätverksynsättet samt en beskrivning av hur nätverksorganisationer ser ut.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

Sydafrika är ett land som är svårt drabbat av hiv smitta, drygt 10 procent av landets befolkning är smittade. Största andelen av dessa lever i provinsen KwaZulu-Natal vilken även har valts att utföra studien i. För att minska den hiv epidemi som råder och som leder till en sämre samhällsutveckling är det av högsta prioritet att arbeta förebyggande mot denna spridning. Syftet med studien har därför varit att undersöka hur en livsstil kan förbättras bland skolelever samt hur eleverna kan bli mer delaktiga i det hiv förebyggande arbetet. För att uppnå studiens syfte har en deltagande observation genomförts.

Studies in Sweden have shown that about 80% of all youth in Sweden have participated in organized sport during their upbringing but at the age of 20 only 50% of these continue. There have been several attempts to understand why youth stop participating in sports but few aimed to understand why they continue. The objective of this study was to examine if there is a difference in motivation between youth (in the ages of 16-20 years) who participate in recreational and elite sports. The study was carried out as a quantitative survey where both recreational (n=35) and elite athletes (n=33) particpated. The study used a Sport Motivation Scale questionnaire translated into Swedish.

The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

The main purpose of this study has been to survey the pupils? general comprehension of the content and aim of Swedish as a subject in upper secondary school and their attitude towards the subject. Furthermore the study aims at discerning whether there is a distinguishable difference between programmes with vocational and academic character.The study is based on the results of 101 answers from students in an opinion poll handed out at a Western Swedish upper secondary school. Throughout the analysis the results of the two programme groups have been weighed against each other. The result of the survey shows that:? The understanding of the aim and content of Swedish at upper secondary school is acceptable as a whole.

I denna studie undersöktes hur 291 individer som genomgått en Gastric Bypass för mer än två år sedan skattade sin psykosociala hälsa. Syftet med studien var att undersöka samband mellan den psykosociala hälsan och hur länge respondenterna hade varit opererade, eventuell viktuppgång samt hur länge i livet respondenterna haft obesitas. Mätinstrumenten som användes var Satisfaction With Life Scale (livstillfredsställelse), Social Physique Anxiety Scale (social kroppsångest) samt Rosenberg Self- Esteem Scale (självkänsla). Resultaten visade att ju längre tid det var sedan patienterna opererades samt ju mer patienterna ökade i vikt, desto lägre skattades den psykosociala hälsan. Vidare skattade de patienter som varit obesa hela livet, högre social kroppsångest jämfört med patienter som rapporterade att de haft perioder i livet som normalviktiga..

This essay is a comparison according to the ideological thoughts about womens position in the society of Mao Zedong och Josef Stalin. The material I have analysed is writings by Mao and Stalin, in a wide range from leaflets to orders to the armies of the states of China and the Soviet Union. The method I have used is an ideological analysis where the attitude towards women is the target for my survey. The attitude towards women generally was not unified in the world during the time for Mao and Stalin. In many countries the women was intended to take care of the children and the home, not be active in working and fighting.

AbstractPurpose/Aim: The purpose of this paper was to identify the communication process at the company Cherry casino and see what opinions the employees had about it. Moreover, an evaluation of the used strategies was done and an analysis about what perhaps could be done to improve the attitude, communication and in the end the result for the company.Material/Method: The empirical material was gathered through qualitative interviews and theory application.Main results: The transmission of information regarding the regular work related information works just fine and the channels used are well chosen. But more large-scale information that deals with the company?s plans, strategies and targets is not handled in the right way. Neither is the respond.

As a small and land scarce country, effective waste management is ofoutmost importance in Singapore. In this study the production of biogasthrough anaerobic digestion from the organic fraction of municipal solidwaste (OFMSW) was compared to incineration of the waste. At the momentalmost all of the OFMSW in Singapore is incinerated. Three differentscenarios were compared to the reference scenario (incineration): one with alarge scale biogas plant that can treat half of all OFMSW in Singapore, onewith a medium scale biogas plant about 15 times smaller than the large oneand one with a small scale biogas plant that can treat waste from e.g. ashopping center or a food center.By using life cycle assessment (LCA) the different scenarios were comparedin terms of global warming potential (GWP), acidification, eutrophication,energy use and land use.

Management of large carnivores involves more than just the management of animals, people also have a large influence. The Swedish parliament decided in 2009 that the county boards should use co-management to a greater extent in management. This shows how important human dimensions are.We know from previous research that the majority of people in Västerbotten are positive toward large carnivores and the management done by the state, however there is a negative minority which should not be neglected. This paper contributes with an examination of attitudes toward large carnivores, wolf, bear, lynx and wolverine, in Västerbotten County. The data for this study were derived from a survey that was sent out to 150 randomly selected persons in every commune in following counties: Norrbotten, Västerbotten, Jämtland, Västernorrland, Dalarna, Gävleborg and Stockholm.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

I syfte att undersöka psykometriska egenskaper hos Affektiv självskattningsskala (AS-18) fyllde 88 patienter med diagnos bipolär typ I (N=46) eller typ II (N=42) i självskattningsskalorna AS-18 och MADRS-S vid två tillfällen med en dags mellanrum. Principalkomponentsanalys för AS-18 genomfördes med extrahering av två komponenter. Items laddade i de delskalor de tillhörde. Intern konsistens mättes med Cronbachs alfa och överensstämmelse med Cohens kappa. Test-retest-reliabiliteten beräknades.

This report is on concrete work during the winter and is implemented on Peab?s behalf. The assignment was to describe the differences between a summer- and a winter casting. While it shows the complications that exists, it also show what aids are available, both electronic via computer and physical aids.The information that I have developed is originally from theory in books, information on the internet as well as practical experience from knowledgeable people that works in construction output. Other theories are those I have learned throughout the education to become a construction engineer, including all oral sources over the years.The results I have come up with, I hope will be able to help future construction projects in the planning phase of a winter casting.