This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

Vi ställs dagligen inför väldigt många val och beroende på vilka val vi väljer att göra kommer dessa till stor del att påverka hur vi lever vårt liv och även hur tillfreds vi kommer att vara med livet. Vi baserar många av våra val på känslomässiga förutsägelser som är våra antaganden om hur framtida händelser kommer att påverka oss känslomässigt. Våra känslomässiga förutsägelser är dessvärre ofta påverkade av olika bias som gör att vi missbedömer hur starkt och under hur lång tid vi kommer att reagera känslomässigt på kommande händelser, vilket i sin tur påverkar vilka val vi kommer att göra. Den här uppsatsen kommer att undersöka hur våra känslomässiga förutsägelser påverkar vårt subjektiva välbefinnande och även hur förståelse för detta skulle kunna användas i psykologisk coachning i form av interventioner för att hjälpa människor att göra fler val som leder till ett ökat subjektivt välbefinnande..

The aim of this study was to investigate which situations haemodialysis patients consider as the hardest for avoiding fluid intake. The data collection was performed with a questionnaire which was distributed to haemodialysis patients who fulfilled the inclusioncriteria. Of 158 haemodialysis patients 103 haemodialysis patients chose to participate in the study. The participants were chosen from different dialysis centres (n=12) in north and south of sweden, excluding the middle of Sweden. The questionnaire that was given out consisted of 32 situations, the response format included nine alternatives, that included different kind of difficultes.

The main aim of the study was to examine the importance of organizational climate for affective job-related wellbeing. A further aim was to investigate potential differences in employee level in the experience of organizational climate and wellbeing. Another purpose was to see if there was agreement in the view of the organizational climate among the employees. Questionnaires were collected from 44 employees at a chain store. Results showed that Integration, Involvement, Supervisory Support, Training, Welfare, Innovation and Flexibility, Goal Clarity, Efficiency, Effort, Performance Feedback, Pressure to Produce and Quality had a great influence on Enthusiasm but only Pressure to Produce and Welfare correlated with Anxiety.

The aim of this study was to examine differences between happy and unhappy people, with respect to individuals interpretations, their attributonal style and in what way the priming effect is related to their attributional style and well-being. The participants were 74 senior high school and 21 undergraduate college students. Participants were asked to read a short story, some words were in bold type, and thereafter for their subjective perception of the words in bold type loading and memory of them in a recognition list. Attributional style was operationalized with an own constructed instrument. The results show that happy individuals interpreted more words as positive than negative in comparission with unhappy individuals.

The aim of the study is to investigate how pedagogues working with gesticulation and facial expressions to communicate with children aged 3-5 years. The methods used are observations as well as interviews of educators. My empricial evidence was collected on two different preschools in Värmland County. The pedagogues are dealing with body language in a conscious way by collections as they sing and they reinforce feelings of characters support. In my conclusion I have come come to the conclusion that there is no difference on how male and female educators use gesticulation and facial expressions without its personality traits and body language often are unconsciously in conversations with children..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Dagens teknologiska samhälle ställer höga krav på människan, bland annat gällande att processa information. Vid utformning av system tas det numera vanligtvis hänsyn till människa-datorinteraktionen (MDI) för att erhålla en så hög användbarhet som möjligt. Affektiv Informatik, som är ett utvecklat sätt att förhålla sig till MDI, talar för att utveckla system som både kan uppfatta och förmedla emotioner till användaren. Fokus i rapporten är hur ett system kan förmedla emotioner, via dess färgsättning, och därmed påverka användarens emotionella tillstånd. En kvantitativ undersökning har utförts för att ta reda på hur färger kan användas i ett system för att förmedla känslouttryck till användare.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

This thesis is a case study that analyses the seaside resort Ystad Sandskog and its private architecture between 1850 and 1940. The multitude is evident in the area's architecture. The architectural development is analysed with the use of a social historical perspective, including class and hegemony. Regional as well as national affective factors are used in the analysis. Aside from the social aspects, architectural ideological developments, general development of the seaside resort and the area's committee with its prescriptions are all factors considered.By dividing the development in four different chronological phases, which all represents a certain architectural expression exemplified by a selection of buildings and the social class that it accompanies, a culmination in the architectural structural development of Sandskogen is shown.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Risktaganden görs på daglig basis och vår sinnestämning ligger till grunden för många av de risktaganden vi gör och styr hur vi upplever det ställningstaganden vi ställs inför. Den här studien ämnade att undersöka huruvida det gick att påverka en individs riskbedömning med hjälp av teorin om affect heuristic samt hur mental visualisering kunde påverka en individs affekt i olika riktningar.Försöksdeltagarna bestod av 40 studenter vid Umeå universitet i åldrarna 19-35. De fick i en enkätundersökning ta del av och skatta risken för olika typer av scenarion. Resultatet från studien visade på en signifikant skillnad i förmån för mental visualisering i kontrast till resonerande av de presenterade riskscenarion, vilket stödde hypotesen om att mental visualisering kan påverka individers affekt och beslutsfattande. Studien ämnade att belysa vikten av affekt och dess inverkanöver vårt beslutsfattande och hur det går att påverka en individs affekt i olika riktningar genom att låta personen mentalt visualisera sig ett stimuli..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.