Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997).Det var år 1997 som forskaren Jennifer Aaker (1997) kom med denförsta definitionen om brand personality, som följde "the set of humancharacteristics associated with a brand" (Aaker 1997, p 347).Syfte: Syftet är att förklara hur Aaker?s (1997) modell brand personality ?thebig five? kan revideras för att passa till den Svenska kontexten.Forskningsfråga: Vilka dimensioner i modellen brand personality ?the big five? (Aaker,1997) behöver revideras för att appliceras i en Svensk kontext?Vilka personlighetsdrag och dimensioner är unika för den svenskakontexten och behöver därmed adderas till brand personality modellen?Metod: Denna studie har antagit en abduktivt angreppssätt, där tidigareforskning om brand personality har varit utgångspunkt. Författarna toggrund i befintlig teori med avsikt att testa modellen ?the big five? skapadav Aaker (1997) empiriskt i en ny kontext. Till studien tillämpadesfokusgrupp (förstudie) och enkät.Resultat och slutsats: Genom studien var det möjligt att fastslå att Aakers (1997) ursprungligamodell brand personality, inte var funktionell i den kontext som studienämnar.

In order to get a better understanding of the interaction between employees and their technical work tools one needs to know what factors influence the interaction. The purpose of this study was to examine if there is a correlation between the personality traits Extraversion (E) and Neuroticism (N), tested with Eysenck Personality Inventory (EPI), and experience of the new Intranet among employees at The Swedish National Transport Administration (SNTA), and also to gather information of employees? opinions about the new Intranet. A survey, containing questions about the Intranet and a personality test (EPI), was posted on SNTA?s Intranet for eight workdays (N = 88, females = 53, males = 35).

This field study examined how elderly and cognitively disabled people used and experienced a social companion robot. The following pages explores the questions: Which are the physical, social and affective qualities during the interaction? The aim was to through observations see how qualities of interaction could activate different forms of behavior. The results show that motion, sound and the eyes together created communicative and emotional changes for users who felt joy and were willing to share the activity with others. The robot stimulated to some extent users to create their own imaginative experiences but often failed to involve user or group for a long time and was also considered too large and heavy to handle..

Objectives. The aim of the present study was to examine the relationship between the personality variables Multidimensional Health Locus of Control (MHLC), Negativ affect and Social inhibition (the D-personality), and health behavior and attitudes toward keep-fit measures.Methods. The participants in this study were 170 embloyees at a regional social insurance office in a midsize town in the south of Sweden. Scales concerning health behavior and attitudes toward keep-fit measures were constructed and the participants completed these scales as well as those of MHLC and D-personality.Results. Participants with strong beliefs that other people, such as doctors or family-members, are responsible for their health, showed a more positive attitude as to keep-fit measures than those with a belief that health is controlled by themselves.

AbstractThe aim of this present study was to investigate whether there is a relationship between birth order and the personality trait narcissism using 181 individuals from Finnveden High School in Värnamo (115 females, 60 males, mean age 17, sd=0,94), in the context of the proposal of Sulloway (1996) that personality is influenced by the specialized nich-es siblings adopt in the quest for access to parental resources. A questionnaire which in-cludes Narcissistic Personality Inventory test, Birth order test and also Rosenberg?s self-esteem test in order to investigate if it might has an impact on narcissistic personality trait, was used. Results showed that there was no significant relationship between birth order and narcissism, however, a significant relationship between narcissism and self-esteem was found. Furthermore, there was a significant relationship between narcissism and the individual?s relationship with the mother.

It is important to identify the consequences of alcohol consumption among university students since over-consumption can lead to health problems and poorer academic performance. The following personality factors, neuroticism, conscientiousness and extraversion, have in previous studies shown to be related to alcohol consumption  and shown to be associated with the university students' alcohol use and living arrangements. This study examines the following question; Is there a link between university students' alcohol consumption, and;1) the personality factors neuroticism, conscientiousness, extraversion?2) their living situation?3) personality factors and living situation together?Participating in this survey was one hundred university students with a mean age of 23.4 years (SD = 2.6). To examine participants' personality, alcohol consumption and living arrangements, the NEO Five-Factor Inventory (Costa, McCrae, 2003) questionnaire was used and the questionnaire also contained self-constructed questions about drinking habits, living arrangements and demographic questions. This study's results indicate that neuroticism, conscientiousness, living situation and extraversion predicts alcohol consumption (R2 = .354, p <.001). Thus, students who have these personality traits and circumstances one by one or together have a increased risk for alcohol over-consumption..

The purpose of this study was to examine by means of Eysenck Personality Inventory (EPI), the relationship between Neuroticism, and self-rated eating problems. Altogether 105 respondents, mean aged 42,3 years, including 11 men and 94 women, participated by answering an Internet-based questionnaire comprising three different sections. Neuroticism correlated with self-rated eating problems (r=,468, p.

The aim of this study was to examine if performance-based self-esteem, personality (Type A), perceived stress, age and gender predict the value of own or others life-stress (VLS). The aim was also to examine whether the variables were correlated significantly with each other. The investigation was conducted in a town in the mid-south of Sweden. The instrument consisted of two forms where the first measured Type A personality and the second tapped perform-ance-based self-esteem, perceived stress and the level of life-stress. The results showed that the level of life-stress could explain, on the basis of the predictors, performance-based self-esteem, personality (Type A), perceived stress, age and gender.

LKAB använder i rekryteringssammanhang personlighetstest i syfte att om möjligt förutsäga hur kandidater agerar vid givna situationer i det framtida arbetet som produktionschef. Företaget använder Temperament and Character Inventory (TCI) och känner sig inte tillfredsställda med detta, då kandidaternas personliga egenskaper uppfattas annorlunda vid anställningsintervjun än vad testet visar. På uppdrag av LKAB har olika personlighetstest analyserats och jämförts mot LKAB:s kravspecifikation på produktionschefer. Genom intervjuer med HR-advisors på LKAB samlades information in om produktionschefernas personliga egenskaper, LKAB:s rekryteringsprocess och om personlighetstestet. Med utgångspunkt från företagets kravspecifikation för produktionschefer jämfördes personlighetstesten Gordon Personal Profile Inventory, NEO Personality Inventory-Revised, Hogan Personality Inventory, Sixteen Personality Factor och Temperament and Character Inventory med hjälp av en litteraturstudie.

In order to get a better understanding of the interaction between employees and their technical work tools one needs to know what factors influence the interaction. The purpose of this study was to examine if there is a correlation between the personality traits Extraversion (E) and Neuroticism (N), tested with Eysenck Personality Inventory (EPI), and experience of the new Intranet among employees at The Swedish National Transport Administration (SNTA), and also to gather information of employees? opinions about the new Intranet. A survey, containing questions about the Intranet and a personality test (EPI), was posted on SNTA?s Intranet for eight workdays (N = 88, females = 53, males = 35).

The subject of this study is factors that contribute to immigrants wellbeing in their new country. Our purpose was to describe and examine different factors that according to eight immigrants have contributed to their wellbeing in Sweden. Our main question was: Which factors have, according to our respondents, contributed to their wellbeing in Sweden.To achieve this, we have conducted qualitative interviews with eight different individuals. We also collected current documents and research related to the subject matter. We chose three different theoretical perspectives: Antonovsky´s Sense of coherence, Maslow´s Hierarchy of needs and Mischel´s CAPS-theory (cognitive-Affective personality system) as models for the explanation of our analysis.The result of our survey was that we could detach six different categories which the respondents expressed had contributed to their wellbeing.

The purpose of this study was to examine the relation between the Big Five personality traits Extraversion, Agreeableness and Neuroticism and the five conflict styles developed by Thomas-Kilmann: Accommodating, Avoiding, Compromising, Collaborating and Competing. The participants consisted of 128 students of the Linnaeus University in Växjö. A questionnaire consisting of two parts were used for this study: Part one consist of a personality-test developed from Lewis R. Goldberg?s Big-five scale, and part two where the participant is asked to fill out Thomas-Kilmanns conflict style test.

Studien undersöker huruvida människor minns tidigare stressrelaterade händelser utifrån vilken affektiv personlighetsgrupp de tillhör. Även den möjliga inverkan av kön och ålder studeras. Studien bygger på en dagbokstudie (MacDonald, et.al, 2009) innehållande 72 deltagare som under 28 dagar fyllt i en enkät innehållande frågor om upplevelsen av stress och därefter skattat minnet av den upplevda stressen under perioden. Hypotesen är att det kommer finnas skillnader mellan de affektiva grupperna, det kommer inte finnas några skillnader mellan könen, och ålder kommer inte att påverka. Resultatet visar på att det inte finns några signifikanta skillnader mellan de affektiva grupperna, könen, eller ålder.

Earlier quantitative entrepreneurial studies with a focus on poverty rate has centred their arguments and analyses entirely on income differences which has resulted in a high poverty rate among self-employed. Their results shows that variables such as age, gender, hours of labour and structure of the household significantly affect the poverty rate among self-employed. In this study we aim the focus on material living standards instead of income differences, thus using a more representative approach while studying entrepreneurial poverty. The purpose of the study was to examine how personality traits (big five) affect the material living standards among the self-employed in Sweden, using a group of employed as a control group. Variables earlier known to affect the poverty risk among self-employed where used as control variables together with education and household income.

Objectivity is often emphasized as one of the fundamental principles for the auditing profession and is also a requirement for preserving satisfactory professional practice. The multiple company scandals in the first decade of the 21st century have created distrust for auditors? capability to maintain objectivity. The purpose of this study is to contribute with a new way of thinking when it comes to the factors that affect objectivity. Earlier studies have indicated that personality factors may affect work performance in many different fields and this study is exploring the connection between separate personality factors, and the capability of less experienced auditors to maintain objectivity in the relationship with dominating and demanding clients.Data was collected through a survey that was divided into two separate parts where the first part measured the participant?s score on different personality factors, and the other part measured the participant?s score on perceived objectivity.