This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach.

This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship with advertisers. Various forces in society have led tochanges in partnerships between metropolitan newspapers and advertisers, which have previously only had small amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper?s credibility have not previously been investigated.I have researched how the changed collaborations between the metropolitan morning newspapers and advertisers look today; including the contact, powerand dependence they have on one another.

The aim of this essay has been to study six female seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

The study focuses the evil within human beings and evil actions against other humans and the human kind. The evil is defined as evil actions such as murder and actions in war. The questions asked is whether the evil has a face and if it is possible in that case to paint that kind of face. The medieval mural paintings in old churches include Cain murdering his brother Abel based on the Bible. The study also includes reliefs, sculptures in stone describing Cains´s murder of Abel and sculptures with the Massacre of the Innocents in Bethlehem according to the Bible.

Titel Den skräddarsydda reklamen ? En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på FacebookFörfattare Anna Höglund Ekehäll och Isabelle ForsbergKurs Examensarbete i medie- och kommunikationsvetenskap, Göteborgs universitetTermin Höstterminen 2014Handledare Malin SveningssonAntal sidor och ord 42 sidor och 17867 ord, exklusive bilagor och referenserSyfte Syftet med studien är att beskriva unga vuxna kvinnors upplevelser av den riktade reklamen påFacebook.Metod och material Kvalitativ studie baserad på två fokusgruppsintervjuerHuvudresultat Studien visar att det finns en medvetenhet kring att reklamen på Facebook är riktadsamt en viss kunskap kring hur det går till. Riktandet i sig uppfattas inte som problematiskt, däremot är kategoriseringen i viss del generaliserande på ett sätt som inte uppskattas. Hade kategorierna kalibrerats för att göra reklamen mer träffsäker och reproducera färre stereotyper hade den kunna uppfattas som ett välkommet tillskott i Facebookflödet. Informationen om användarna som Facebook använder för att anpassa och rikta reklamen känns okej för våra intervjupersoner att dela med sig av, om den används till specifikt det.

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

BackgroundSexual health is affected by disease, dysfunction and disability but can also be experienced in spite of illness. To get a deeper knowledge of what the nurse does for the patients the background is written with the support of the holistic care and Katie Eriksson theoretical perspectives health and suffering.AimThe aim of this study is to describe the factors to why nurses do not prioritize patients' sexual health in the nursing care.MethodA literature review based on nine qualitative and quantitative studies focusing on the barriers perceived by the nurses to address sexual health.ResultThe result of this study showed that the barriers were many. Factors related to nurses unwillingness to talk to patients about sexuality and sexual health were difficulties in nurses' psychosocial work environment and lacking competence concerning sexual health. The fact that sexuality is a sensitive subject, factors related to the patient and that it was someone else's responsibility to raise the topic were other factors that made it difficult.ConclusionWe conclude that a stressed workplace where there is a lack of time and stress along with a poor education and uncertainty leads to no grasp of the subject and the problem slides between health professionals. Patients' sexual health remains untreated.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.

The aim of this study was to gain understanding and knowledge about first line manager?s need for support in their leadership and to get more insight into how they handle and perceives their work.The research method is based on studies of relevant theories and qualitative interviews. Eight respondents were interviewed with a structured 40 question questionnaire about how they experience their work and the support they get. The study shows that there are three important categories of people that are most significant to the managers in their need of support. They are their own manager, colleagues and co-workers.The conclusion is that it is important to create conditions for leaders to have good relationships with their closest manager, colleagues and co ?workers.

Children that are exposed to domestic violence are placed in a vulnerable situation and they are not been given their own identity during the family conflict resolution process. Focus is mostly directed towards the parents and their conflict-filled situation. The aim of this study is to talk with professionals and take part of their experiences with regards to the phenomenon of children who witness domestic violence. The study is conducted from a child/crime victim perspective and is restricted to men's violence against women. A qualitative method is used which consist of interviews involving representatives of BRIS, the Police, Social Service, a Woman Shelter, and two Crisis Centers with different concentrations.

Children that are exposed to domestic violence are placed in a vulnerable situation and they are not been given their own identity during the family conflict resolution process. Focus is mostly directed towards the parents and their conflict-filled situation. The aim of this study is to talk with professionals and take part of their experiences with regards to the phenomenon of children who witness domestic violence. The study is conducted from a child/crime victim perspective and is restricted to men's violence against women. A qualitative method is used which consist of interviews involving representatives of BRIS, the Police, Social Service, a Woman Shelter, and two Crisis Centers with different concentrations.

Abstract The meaning of this essay is to bring you a picture of a growing unnoticed society problem. The statistics talk for itself. The low number of men who report domestic violence, where they are the victims, shows that the society doesn?t have a good way of meeting this type of problem which is based both on structural and individual problems. The lack of science and the legislation are insufficient and discriminating because they are built on a picture where women are the victims and men are the perpetrators.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

This essay is included as a sub-study of a survey about child poverty, which the Department of Sociology at Uppsala University, the Ombudsman for Children and Gillbergska Stiftelsen (the Gillberg?s foundation) has been commissioned by Uppsala Town to implement. The intent of this essay is to investigate how three pre-school managers in the municipal preschool in Uppsala describe child poverty, how they see the preschool?s social responsibility and how they manage child poverty in their practical operation. The essay is a qualitative study and informants' responses has been analyzed and related to symbolic interactionism, the thesis theoretical basis.