Sökresultat:
919 Uppsatser om Advertising talk - Sida 35 av 62
Det avancerade klotterplanket: en studie av forum mot droger på Lunarstorm
This study is based on an observation of one of the biggest webcommunitys in Sweden today, called Lunarstorm. My main purpose was to research how young people use this media for talking about drug and alcohol-related subjects. The questions I posed were the following:- In which way do young people talk about drugs and alcohol on Lunarstorm?- What possibilities does Lunarstorm create for these questions?- How do the users relate to each other, regarding support for relatives to drug or alcohol-abusers or own substance use?My method of collecting empirical data consisted of observation of the forum, and my method for analyzing the data was based on a discourse- analysis. Trough this I found that the media creates a way for young people to meet others with similar problems, both grown-ups and people of the same age.
Att kommunicera eller icke kommunicera : Att utforma platscentrerade mobila sociala plattformar för att främja interaktion mellan främlingar
Communication between people who already know eachother, and who use a social online platform to do so, have been thouroghly studied for years. Thus, the majority of the people we connect with on a day to day basis are friends and acquaintances. As children we were taught not to talk to strangers, and as we grew older we learned to avoid people who act suspiciously. These and many other factors are part of the reason we avoid strangers, but are we doing so wrongfully? Studies have shown that there are many benefits in everyday interaction with strangers, some of which are an estimated increase in happiness and letting people seemingly forget about previous grievances.
Upplevelsen av ett självbestämmande- utifrån brukare och tjänstemän på ett särskilt boende.
Self- determination and autonomy of elderly people living in long- stay care homes is the forefront of discussion in the media and in society today. It examines the extent to which elderly people actually have the opportunity for self- determination and to what extent they have an impact and influence in their daily lives. A suitable way to look at how the quality of long ?stay care looks like is too look at the extent to which the user has self- determination.
The aim of our study was to examine how self-determination appears in long- stay care homes. We also talk about in what way the officials perceive self- determination and how elderly identify and perceive their right to self- determination and the importance it has for the individual.
The essay has been made with the help of interviews and surveys on a number of long-stay care homes in Skåne.
Media och dess inverkan : exponering av idealiserade könsroller och dess inverkan på unga människor
The purpose of this study is to examine the impact that idealised body images found in media have on the body-image and wellbeing of young men and women. The study was carried out using questionnaires based on the BAQ and HAD scales to examine the participants' views of themselves as well as symptoms of anxiety and depression. Time spent by the participants using different kinds of media, as well as their degree of social support, was used with the purpose of examining relations and differences in body-image between men and women. The questionnaire contained advertising images to examine whether short time exposure had any impact on the participants. In order to determine this, one half of the questionnaires contained idealised body-images, whilst the other half contained images without human objects.
Föräldrars erfarenhet av barn med autistic spektrum disorder
The parents of a developmentel disordered child live with much sorrow and anguish. Despite that, they often talk about hope, joy and love for their child. The autistic spectrum disorder includes different stands. Three of them are Autism, Aspergers syndrome and Disintegrative disability. An article overview has been made with the purpose to examine parents experiences of having a child that develops autism or a diagnosis within the autistic spectrum.
Gerillakampanjer ? karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer
Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..
Urbana bomärken : människor och uttryck på drift
`When one does not have what one wants, one
must want what one has´: `I have had, you see,
to resort more and more to very small, almost
invisible pleasures, little extras....You´ve no idea
how great one becomes with these little details,
it´s incredible how one grows. ´
The aim of this master thesis is to find words and
expressions that can accompany city phenomenas
as well as the people wandering through the space
which is defiened as city. Through this tentative
search a new term was found namely Urban
Settler Marks. This term started a journey and an
attempt to theoretisize why people have a need for
various spaces to put their Urban Settlers Marks
onto. My focus was drawn to electrical boxes in
the urban environment because of their ambigious
nature.
Keyword advertising. Om annonsörers och tjänsteleverantörers ansvar vid sökordsbaserad annonsering ur ett varumärkesperspektiv
Syftet med uppsatsen är att undersöka repatriaters upplevelser av repatriationsprocessen. Fokus ligger på arbetsrelaterade aspekter i syfte att utvidga förståelsen för hur repatriaters upplevda relation till organisationen påverkar tankar om uppsägning bland repatriater. Teorin är uppdelad i fyra avsnitt. Repatriatens uppfattning om hemkomsten samt arbetsvillkoren efter hemkomsten. Som efterföljs av repatriaterna i hemorganisationen för slutligen redogöras för vad den normativa teorin har för goda råd till företag.
Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC
ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.
Magnetisk separering av malmpebbles i KA3 - mekaniska konceptförslag : Magnetic separation of ore in KA3 - conceptual design propositions
This has been a thesis work for an bachelor degree at Umeå university. The work has been done at LKAB?s facilities in Kiruna and its main purpose has been to investigate and construct some conceptual designs for replacing a screen with magnetic separation in KA3 concentrator plant. First all information available about magnetic separation was gathered and studies of magnetic separation at the sorting plant and studies of the plant KA3 was conducted. Companies that manufacture magnetic separators were contacted.
Relining ur ett beställarperspektiv
This report is focusing upon relining from a client?s point of view. Potential buyers are given a presentation of the different methods available today together with a general briefing describing the process. An important part of this report are the interviews that took place with already established customers. Property owners, managers, pipe cleaners, and project managers whom all been in contact with relining have answered the questions given along with their own thoughts and have also given recommendations of other persons to talk to.
Avlivning av smådjur på klinik
As a pet owner you are likely to someday face the decision to euthanize your pet and as a veterinarian or veterinary technician you are the one to perform this euthanasia. The reason for euthanasia may be depending on the animal, for instance illness, age and behavioral problems or depending on the needs of the owner or the society, so called convenience euthanasia.
Many different euthanasia methods can be used when putting an animal to sleep. The method preferred in animal hospitals is pharmacological euthanasia either by inhalation of anesthetics or by injection of a euthanasia agent.
If the pet owner wishes to be present during the procedure it is important to prepare him for what will happen. Many animals are sedated before the euthanasia in order to reduce anxiety and to ensure a softer transition between life and death. The euthanasia agent can then be administrated for instance intravenously or intraperitonealy.
Förstudie kring ledningssystem vid reklambyrån Confetti
The aim of the project is to develop a tool for a management system at the advertising agency ofConfetti. The company has during a longer period of time felt a need of introducing a quality and environmentalsystem but have a lack in resources of knowledge, time and money. Their goal is to have aconcrete documentation which describes their quality policy and the function of the activity.The work has been performed by mapping and analyzing the processes of the company according tothe process model with focus on one pilot process. New routines have been developed and documentedin a management system.Confetti would like their management system to fulfil the ISO-standard so that they eventually inthe future can be certified. Therefore a literature study has been done according to management systemsand standards.
Hälsobudskap i hälsotidningar : En kvalitativ innehållsanalys
The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers? perceptions to get a healthy lifestyle.
Personligheter hos mjölkkor
Research where personality in animals is studied is becoming more and more common. In this area there are different concepts like behavioural syndrome and animal personality and they usually talk about consistency in behaviour over time and situations. This consistent individual behaviour can be used as an indicator of how individuals can handle and adjust to new situations in the environment. Because of this, personality studies in animals are very important in animal welfare. In this study personality in dairy cattle in lose housing were studied.