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919 Uppsatser om Advertising talk - Sida 22 av 62

Sjunkande matematikkunskaper : en kvalitativ undersökning om matematik i svenska grundskolor

Homework is and has always been a part of school work. It may take a lot of time from the pupils? leisure. Despite this, you cannot find anything written about homework in the curriculum. How can this be? Is homework necessary and what is its function?The purpose of this study is to find out how a few teachers in primary school reason about homework.  What are their attitudes towards homework and what functions do they see?To get an answer to this I studied literature and research reports, and did four qualitative interviews with teachers who teach grades 1-6.The results show that all the teachers give homework to their pupils, but their opinions about homework differ.

Vardagsprat eller marknadsföring? : En studie i Buzz Marketing

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

NNN... Nostalgi: Om effekterna av nostalgi vid konsumtion

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

Matematisk diskurs i läromedel och undervisning : en komparativ studie om matematikundervisning i Sverige och Grekland

Homework is and has always been a part of school work. It may take a lot of time from the pupils? leisure. Despite this, you cannot find anything written about homework in the curriculum. How can this be? Is homework necessary and what is its function?The purpose of this study is to find out how a few teachers in primary school reason about homework.  What are their attitudes towards homework and what functions do they see?To get an answer to this I studied literature and research reports, and did four qualitative interviews with teachers who teach grades 1-6.The results show that all the teachers give homework to their pupils, but their opinions about homework differ.

Den oretuscherade sanningen - En oretuscherad modells påverkan på konsumenters CSR-uppfattning, attityder och köpintention

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

En ny Upplevelse - En studie i formgivande av interaktioner på webben och effektivisering av arbetsflöden

We?re all aware that technology progresses forward with giant leaps on a daily basis. In one-way or another this affects us in our everyday life. It can affect us in the way we?re shopping, communicating, researching, planning future events or how we choose to be entertained. That the web is an increasingly stronger tool for communicating in more or less every type of business is becoming more evident for people.

Lärares syn på arbetet med partikelbegrepp i no-undervisningen

In this study we have interviewed eight teachers about when and how particle concepts should be taught. All of the surveyed teachers argue for an early introduction. This view is also consistent with the scientists on when the particle concepts should be introduced. By an early introduction teachers and scientists consider the age between 6-12 years old. A majority of the scientists and the surveyed teachers use concept of change as a entery point to talk about particle ideas.

Produktplacering i svensk film i jämförande internationellt perspektiv

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

"Bråk pågår" Om konflikthantering i en årskurs fem

Abstract The goal of the study was to conduct an in-depth investigation of how conflicts are resolved in schools, from a pupil- and a teacher perspective. Our intention was to view and compare pupils and teachers different opinions in the school environment. A major focus was put on different ways teacher handle conflicts and how they try to prevent them. The material was acquired by interviews with both teachers and pupils. The study is based on Jean Piagets and Lev Vygotskijs visions about the cognitive developmental stage for children. The result of the study shows the teachers need to be attentive and also that the pupils generally do not notice when the teacher works to prevent conflicts.

Design Management för Remote Control Sweden AB

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..

Vann rätt låt? : Om röstning och röstningsmekanismer

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

Ett rikare språk med bildmunta : Vad är ett rikt språk och kan bildskapande stimulera till ett rikare språk

A richer language when painting before speaking? ? What is a rich language and can painting stimulate towards a richer language?In this work I seek to answer two questions. What may a ?richer? language mean and does it become richer when the informants, as a preparation, paint what they are going to talk about in front of the class, than when they do not paint? This I try to do by studying earlyer research about how to measure the richness in languages and by analysing video recordings of speeches when the students in an sfi-class (Swedish for foreigners) painted or did not paint before the speech, and by analysing the richness in their language. The result is my own definition of what rich language is in this context, and a conclusion that painting stimulates the students to use more words and to use specific words that they need to bring the audience their message..

Erfarna klättrares upplevelse av arousal och hantering av anxiety

Syftet med studien var att få en djupare förståelse för vad som ger upphov till anxiety hos erfarna klättrare och hur de hanterar (coping) somatisk såväl som kognitiv anxiety vid traditionell klättring. Skiljer sig copingstrategierna mellan män och kvinnor samt är det sökandet efter arousal som motiverar till traditionell klippklättring. En kvalitativ undersökning genomfördes med en semistrukturerad intervjuguide som underlag. Nio stycken erfarna klättrare (män = 6, kvinnor = 3) mellan 23 och 46 år (M = 33.4 år) inom traditionell klättring intervjuades. Resultatet visade att alla klättrarna använde sig av positiv self-talk, medan visualisering endast användes av ett fåtal som ett sätt att återfå fokus och att samla sig.

CSR-Kommunikation? : En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

High speed network adapters

Syftet med examensarbetet har varit att undersöka om Mt Memotekniks produkter uppfyller ISO/IEC 11801:2 standarden, eller om de med hjälp av kondensatorer kan klara kraven för överhörningar. Vi har även jämfört deras produkter med AMP?s Keystone jack som redan klarar kraven för Cat 6 standarden. Memoteknik tillverkar en kretskortsprodukt som består av nätverksmoduler för Ethernet. Dessa kabelsystem skall uppfylla en viss standard för kategori 6.

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