Sök:

Sökresultat:

1352 Uppsatser om Advertising projects - Sida 20 av 91

Projektioner - subjektivitet och ansvar i gestaltandet :

With this paper my aim has been to investigate my subjectivity and responsibility as a landscape architect and to find ways to relate to it and handle it in my work. When I advocate a certain concept for a project, I influence the outcome, and in doing so I take on a personal responsibility. Even though my judgement is built upon facts and cooperation with colleagues and other consultants, I am always responsible for the part I play and how I affect the course of action. To what extent can I advocate my view and is it actually my responsibility to do it? How is my subjectivity part of my knowledge and influence as a landscape architect? I have interviewed three well known Swedish landscape architects to have their view on the matter. Since they are all strong individuals with huge experience and influence, the personal responsibility they bring upon themselves for their design action is as important. I have also used one of my own projects as a case study, analysing my design and standpoint and my relationship to the client to illustrate how these questions emerge even in the smallest projects. In the last section of the investigation I have searched for clues in diverse literature. This section is divided into three view points; the society, the profession and the individual..

Detaljeringsgraden i dagens detaljplaner, en studie av femtio planer för nyexploatering av större bostadsområden

In this report a study is carried out with the aim to identify added values of EPC projects implemented in schools in order to increase the interest of EPC projects on the market. The report examines how the planned maintenance, supervision, maintenance and corrective maintenance is affected, how insurance premiums and terms are affected, the indoor environment and how the tasks of the operating staff is changing. A literature study of energy savings, energy use in schools, maintenance and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of insurance companies.Schools often have neglected maintenance and problems with ventilation and indoor environment. Schools also have a large energy saving potential due to their low utilization, mainly because they are empty parts of the year.

Googles varumärkespolicy : En föränddring av varumärkets värde?

During September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of Justice (CoJ) stated that Google does not commit trade mark infringement by doing this. The question to answer is whether the proprietors of trademarks can do something to stop them from being used by competitors as keywords in Adwords. CoJ has stated that the advertisers are infringing the exclusive right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether the products originate from the proprietor, a company which has a financial connection to the proprietor or a third party.

Regeringens miljösatsningar och deras förhållande till en hållbar livsstil hos det svenska folket : En studie av biståndssatsningars påverkan på hållbar livsstil i givarlandet

Swedish government aid is divided into three main themes: democracy and human rights, the environment and climate, and gender equality and women's role in development. These three themes in aid are considered by the government to be vital in order to fight poverty and create fair and sustainable development. This study will examine two of the four focus areas designated under the theme of "environment and climate". The study observes the relationship between projects in energy and water and how it promotes a sustainable lifestyle. A survey on environmental habits will be conducted.

Att rekonstruera julens budskap -En kvalitativ studie av hur kommersiella företag och hjälporganisationer använder sig av föreställningar om julen i reklamfilm.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

Lönsam energieffektivisering : Ett samarbete mellan ÅF och kund

This thesis project has focused on studying ÅF?s business concept Energy Collaboration, which is their way of selling energy efficiency services. Thereforeongoing projects have been analyzed. The purpose was to determine achieved energy efficiency, costs and profitability for the studied projects. It was concluded that the Energy Collaboration is a good way of selling energy efficiency services, since the customer takes no risk and energy savings of about 15-25 % can be achieved with simple measures.

Planering och Målstyrning : En nulägesanalys av ett markdistrikt inom Skanska

This report is a result of a diplomawork in construction engineering.The goal of this thesis is to highlighthow the work with planning andperformance management is done in theprojects at the Swedish buildingcontractor Skanska Väg & anläggning,region Stockholm/Mälardalen, districtMark Stockholm North, compared toSkanska?s policies.The comparison was made with focus onfive tools for productivity. The toolsare as follow: broken-down schedule,work sets, visual control, performancemanagement/progress monitoring and bestpractice.The study showed that the usage of thedifferent tools varied both within andbetween the different projects.Practically none of the projects whereusing the tools progress monitoring andbest practice, mostly due to fewoperations being applicable. The worksets are now mostly documented, but theyare rarely followed up. Performancemanagement is somewhat inconsequentialfor the moment, but during 2011 targetsheets will be introduced, withtemplates for setting up targets.Scheduling is one of the most importantworks regarding planning.

Reklamfilm av nyskapande och kreativ karaktär

This paper consists of a comprehensive look at the advertising industry as a whole and communication mould various guises in the context of technology development. It also describes a production in the form of a commercial for a network of ten companies called The Lodge. The result is discussed based on questions on the subject communications and marketing. The discussions of this work will then be transferred to a proposal for further research..

Kackel, kvitter eller pip - uttryckssätten i twitterskogen är många. En kvantitativ studie om olika strategiers potential på Twitter.

Internet and social networks have become important features in today?s society. We spend numerous hours on browsing and communicating through these platforms. This development has also led to a shift of power from businesses to consumers. Today?s consumers have more control of if, when and what messages they are exposed to.

Används både formativ och summativ utvärdering i ett projekt?

In companies today, it is becoming more and more common for employees to work in a project based environment, as a result many companies have developed their own project models. Companies with a well developed product culture are striving to improve their existing models, and businesses relatively new in the marketplace are aiming to reach a high level of maturity as well as reach high levels of efficiency in the shortest time possible. As the number of mature and efficient companies with well developed project model increase, so does the level of competition in the market. Since a well developed project model often leads to a more efficient and accurate way of carrying out the project, which in turn leads to shorter delivery time towards the client. This is crucial as time is one of the most valuable parameters of competition in today?s business environment.

Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Borlänges gemensamma vård- och omsorgsnämnd - en studie av den gemensamma nämndens uppkomst

AbstractThe organization of the health care system in Sweden has been subjected to investigations and discussions in order to make it more effective. The aim is to create a better public health care and to economize on the financial resources. In the year of 2003 an amendment of the Swedish law made it easier for municipalities and county councils to make own solutions and agree about how health service should be organized in the best way. This resulted in a number of test projects. In this paper I will focus on one of these test projects which took place in Borlänge and was based on collaboration between the municipality and the county council in Dalecarlia.

Energieffektivisering av befintlig bebyggelse med exempel från Göteborgsområdet

This thesis concerns to investigate renovations of existing buildings aiming at enabling energy efficiency, from a conservation and restoration perspective. This includes performing case studies of three projects in the Gothenburg area where renovations has been done and an analysis of directives raised by the EU and later implemented by the Swedish National Board of Housing, Building and Planning, Boverket. In addition to these, regulations enforced by the Swedish law, related to the topic, have been considered.The investigated projects in this case were the housing cooperative Välten in Brämaregården, the Solar Buildings in Järnbrott and Gårdsten as well as Katjas Gata 119 at Backa Röd. In order to measure and compare the results of these projects a comparison between the pre- and post-restoration energy consumption have been performed. To capture additional perspectives the grading system Operation Kungsörn has been applied.Regarding the comparison of energy consumption the renovation of Katjas Gata 119 was found preferable but showed in my view lacking attention to the cultural heritage of the area.

Förvärv och förvaltning av hyreshus - En utredning av de nya lagstiftningarnas tillämpning

In this report a study is carried out with the aim to identify added values of EPC projects implemented in schools in order to increase the interest of EPC projects on the market. The report examines how the planned maintenance, supervision, maintenance and corrective maintenance is affected, how insurance premiums and terms are affected, the indoor environment and how the tasks of the operating staff is changing. A literature study of energy savings, energy use in schools, maintenance and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of insurance companies.Schools often have neglected maintenance and problems with ventilation and indoor environment. Schools also have a large energy saving potential due to their low utilization, mainly because they are empty parts of the year.

Ranking of key factors when a company makes their choice of advertising agency

Att demokrati är ett mångfacetterat begrepp är en utgångspunkt för denna studie. Tolkningsfriheten av demo-krati är stor ? både i samhället och inom skolväsendet. Ett intresse för studien är att undersöka vad lärare lägger för innebörd i begreppet demokratiska värderingar, men även hur förutsättningar skapas för att demokratiska värden ska genereras, hur demokratiska värden utvärderas samt varför lärarna tycker att demokratiarbetet är viktigt är aspekter som denna studie belyser.Åtta lärare deltog i studien, varav hälften arbetade inom årskurs 6 och resterande hälft i årskurs 9. Det över-gripande syftet är att söka likheter och skillnader mellan lärares syn på demokratiarbetet i dessa årskurser.

<- Föregående sida 20 Nästa sida ->