Och nu blir det reklamfilm - En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009Seminar date: 2010-01-14Department: Media- and Communication scienceReport category: Degree project undergraduate levelAuthors: Johan Heikensten and Elin LarssonAdvisor: Kristoffer HoltPurpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political television commercials will have a great influence on future election campaigns in Sweden. Hence, we find it of great interest and importance to examine these seven commercials in order to look for tendencies, strategies and trends within the material. Theories: The theory chapter includes Communication, Political communication, Videostyle, Commercial strategies, Rhetoric and Semiotics. Methodology: The survey is based upon two qualitative analyses, a rhetorical analysis and a semiotic analysis.

The reason for this essay is to investigate if productplacement will replace the traditionall advertising on TV..

The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.

Syftet med uppsatsen var att undersöka huruvida den riskjusterade avkastningen från en traditionellt förvaltad lång indexportfölj kunde ha varit högre om portföljen hade förvaltats enligt en Equity Market Neutral-strategi. Vidare ämnar undersökningen att testa huruvida de skapade portföljerna uppvisar låg korrelation, dvs marknadsneutralitet, med underliggande marknad som är förenligt med strategin. För detta ändamål används Svenska Handelsbankens Månatliga Modellportfölj mellan åren 1998-2003. Vidare är syftet att utifrån analysen av undersökningens resultat kunna dra slutsatser om det kan finnas information i traditionella långa indexportföljer, liknande Handelsbankens Modellportfölj, som kan öka den riskjusterade avkastningen men som inte utnyttjas och som skulle kunna tas till vara via implementeringen av en Equity Market Neutral strategi. Undersökningen visade att portföljerna uppvisade såväl högre absolut- som riskjusterad avkastning jämfört med modellportföljen, och låg korrelationen gentemot marknaden sett över hela den undersökta perioden.

The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology.  We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.

Scania?s discount rate - the return requirement of investments - refers to Scania?s WACC or weighted average cost of capital. The capital markets return requirement on equity and the credit market interest cost of borrowing is weighted to become the single discount rate, the WACC. The purpose of this study is to investigate which asset pricing model of APT and CAPM Scania should use in their WACC calculations. The company now uses a group WACC of 11 percent which is used in all company levels.

In a time when economic crises relieving one another, it is especially interesting to study how companies choose to finance their operations. Since there is a lack of studies that include banks, and their capital structures, with the rest of the finance market, it is uncertain whether the theories of capital structure are applicable. Therefore, this essay aims to study whether there is any correlation between the two variables debt-equity ratio and return on equity (ROE) for Swedish corporations on the finance market.In accordance with the theorems that the professors Modigliani and Miller filed, in 1958 and 1961, which describes a clear link between debts, increase corporate value through the tax shield and indirectly increased yields. Although these theorems are the foundation of the modern research they focus on perfect markets. Therefore, this paper has also chosen to place great emphasis on theories such as Trade-off and Pecking-order.

The aim of this thesis is to investigate how a valuation model of a Private Equity firm is interpreted into a management control system within the company's different organizational levels. A case study was developed based on the infra-net company Eltel. The management control systems developed by Malmi and Brown (2008)(1) was used to characterize the control systems at each organizational level. The building blocks of this system are planning, cybernetic, reward/compensation, administrative and culture. Miller and O'Learys (2007)(2) theory of mediating instruments and technology roadmaps was applied to analyze the mediating process of the valuation model.

Since January 1st 2005 all companies listed on a regulated stock exchange within the European Union are required to present their financial reports in accordance with International Financial Reporting Standards (IFRS). The intention of the introduction of IFRS is to achieve international harmonization of accounting rules in order to make financial reports more comparable between companies from different countries. The purpose of financial reports presented in accordance with IFRS is to provide information that is useful to the users of the information. The aim of this paper is to investigate whether the information regarding goodwill and the goodwill impairment test, presented in accordance with IFRS, in fact is useful to a specific group of accounting information users, namely equity analysts. An empirical study is conducted, based on interviews with seven Swedish equity analysts.

Det här examensarbetet är utfört på programmet Grafisk design och kommunikation vid Linköpings Universitet under vårterminen 2009. Syftet var att ta reda på hur väl de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns.För att pröva processmodellen valde vi att genomföra en fallstudie i form av ett skarpt projekt på reklambyrån Acne Advertising. Genom att tillämpa modellen under arbetets gång fick vi en bra bild av hur modellen fungerar i praktiken.Våra slutsatser är att Burtenshaw med fleras processmodell är en välfungerade modell som går att applicera på ett typiskt projekt inom reklam. Alla steg i processen är genomtänkta och hakar i varandra på ett naturligt sätt. Där den ena tar slut tar den andra vid genom att utveckla den framtagna informationen i föregånde steg.

SummaryThe purpose of this thesis is to examine what effect the IFRS 2 has on earnings, equity, financial strength and return on equity for listed Swedish companies with active stock option plans. The purpose is further to investigate the companies? attitudes towards IFRS 2 and to find out if companies tend to deviate from stock option plans due to the changed accounting rules. We also want to examine the view of IFRS 2 from an auditor?s perspective.We have used a deductive approach and a mix of quantitative and qualitative research methods with a view to get a completely clear picture within the field of study.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

This thesis examines underpricing and the long run performance of IPO firms on the Swedish equity market during 1994-2010. We further investigate whether any correlation exist between underpricing and post-IPO performance during 36 months. We use a sample of 80 IPO firms. To examine the aftermarket performance we compare total return of each firm with a matching industry index. In order to strengthen our analysis, we run a second test, comparing actual return for each firm with expected return, adjusted for firm specific risk.

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn.

Sammanfattning Abstract Titel: Strävan för företaget Karlskrona Musikfest att uppnå maximal publiktillströmning ? En analys av Nyårsrevyn DNA 2003/04 och dess promotionmix Title: The Company Karlskrona Musikfest´s efforts to reach maximum attendance ? An analysis of the New Years review DNA 2003/04 and their promotion mix. Författare/Authors: Carina Assarsson & Ing-Marie Åkesson-Blomberg Handledare/Supervisor: Tom Michel Institution: Institutionen för Ekonomi och Management, Blekinge Tekniska Högskola Department: Department of Business Administration, Blekinge Institute of Technology Kurs: Kandidatarbete i företagsekonomi, 10 poäng Course: Bachelor thesis in Business Administration, 10 credits. Syfte: Studien undersöker hur Karlskrona Musikfest har marknadsfört Nyårsrevyn och om den valda promotionmixen var bra. Undersökningen svarar även på frågan om vilken ålderskategori som främst tilltalas av Nyårsrevyn. Slutligen så ger den en bättre förståelse för liknande evenemangs promotionmixer. Purpose: The study examines how the New Years review in Karlskrona markets their show and if their promotionmix has been successful. The study also answers the question of which age group the review interests.