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730 Uppsatser om Advertising effectiveness - Sida 26 av 49

Ledningsstrukturer inom terroristorganisationer - En fallstudie om ISIS

Since events of September 11 and the subsequent conflicts surrounding the event, the war against terrorism has been constantly present. It has been used several methods and strategies to address these threats, including a method current in use, the targeting method. The method refers to use few but precise attacks to knock out key functions within these organizations, mostly individuals in the higher command and control structures within these organizations. The effectiveness of the method has been put in question when the majority of the terrorist organizations continue their strife, in some cases even increasing its intensity. The purpose of this study is to investigate which role the higher command plays in these organizations ability to wage war.

Anaerob rening vid StoraEnso Skoghalls Bruk

An analysis of a specific application of anaerobic wastewater treatment at a pulp and board mill, Stora Enso Skoghall, was carried out. A literature study was done and effluent wastewater from CTMP pulp production was analyzed. The analysis consisted of a broad constituent analysis and an anaerobic treatment trial. Results from these test where used to calculate the treatment effectiveness and resulting energy potential at the mill.The literature study and constituent analysis showed that toxicity of the water to be treated, due to wood extractives and sulphur content, was of concern. Detoxification chemicals targeting these constituents where used in the anaerobic treatment trial.

Informationsteknologins påverkan på musikproducenters arbete

Förr i tiden producerades musik med analog hårdvara och datorer användes inte i någon vidare utsträckning. På 80-talet introducerades datorer och nu produceras nästan all musikmed hjälp av datorer. Denna uppsats belyser om, och i så fall hur, införandet av datorer i musikproduktion har påverkat musikproducenter i deras arbete i vardagen. Vi har intervjuat ett antal musikproducenter för att se hur deras användande av datorer i sina arbetsuppgifter har förändrat, förbättrat och försämrat deras arbete. Undersökningenhar genomförts med avstamp i ett sonderingssamtal med en musikproducent på en musikstudio i Malmö för att sedan mynna ut i semistrukturerade intervjuer med fem musikproducenter.

E-tidningens attraktionskraft på annonsörerna : En flört eller början på ett varaktigt förhållande?

The technical development is advancing at high speed and now the turn has come for the traditional paper to digitalize into the so called e-paper. The newspaper industry has started to investigate the future possibilities of publishing the traditional newspapers on e-paper. Today?s newspapers are mostly financed by advertisement incomes, which makes the advertisers important players, who must be taken into consideration at an introduction of the e-paper. Since the e-paper does not exist as a finished product in the market today, in this essay we look into what kind of functions or services that can attract advertisers to the e-paper on the basis of the experiences made with the breakthrough of the web-newspapers.

Passage Retrieval: en litteraturstudie av ett forskningsområde inom information retrieval

The aim of this thesis is to describe passage retrieval (PR), with basis in results from various empirical experiments, and to critically investigate different approaches in PR. The main questions to be answered in the thesis are: (1) What characterizes PR? (2) What approaches have been proposed? (3) How well do the approaches work in experimental information retrieval (IR)? PR is a research topic in information retrieval, which instead of retrieving the fulltext of documents, that can lead to information overload for the user, tries to retrieve the most relevant passages in the documents. This technique was investigated studying a number of central articles in the research field. PR can be divided into three different types of approaches based on the segmentation of the documents.

Nekande tvångsmakt i Operation Unified Protector

There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.

Ompositionering av varumärken : en strategisk fråga

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

Reklam i mobilen? En studie av förutsättningarna för tidningsföretag att använda mobiltelefon som marknadsföringskanal

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

Förebyggande effekter av fysisk aktivitet på depression : ? en litteraturstudie

Objective: To study the evidence on physical activity (PA) as an effective preventive strategy for depression.Methods: A search of electronic databases was performed for articles between 2007 and 2012, both original research and review articles, concerning the link between PA and depression on children, youth and adults. Three reviews, five longitudinal and two cross sectional studies were included.Results:  PA reduced the likelihood of depression in many studies and a sedentary or inactive lifestyle increased the risks for mental health symptoms such as depression. One study showed that low PA in childhood increased the odds of depression as an adult and other studies on teenagers saw a connection and mediation between PA and self-esteem whereas physical fitness showed no mediating effect. Many of the studies and reviews point out the insecurity regarding the dose-response association and the difficulties in defining causality.Conclusion: PA might have a preventive effect on depression. Some evidence exist to support that PA in childhood prevents depression in adults.

Vår Kokbok : En studie om den historiska utvecklingen inom matkonsumtion i Vår Kokbok

Swedish consumption habits led to a discourse on consumption needs of the general public during the first half of the 20th century, involving primarily several institutions, but also a variety of popular movement organizations, among which we find Kooperativa Förbundet. In this discourse, ascetic consumption and a rationalized outlook on consumption were idealized, as the Swedes needed to be economical not to live beyond their means. The objective of this study is to investigate the ideals this type of discourse conveys throughout the latter half of the 20th century. This will be achieved by investigating selected editions of the cookbook ?Vår Kokbok? published by Kooperativa Förbundet.

Kan Hedvig lösa De mystiska tecknen? : en studie av två biblioteksdataprogram för barn

This thesis examines which function the information technology may have in thechildren's library, with the example from two library computer programmes. One is anexpert system, Hedvig, which will help children to choose and to find books, and theother is a computer game, The mysterious signs, that will teach children library user education.The main question is: What conceptions do the project-leaders, the children'slibrarians and the children have concerning the function of these two programmes in thechildren's library?The study is based upon qualitative interviews with two projects-leaders, fourlibrarians, three computer programmers and twenty-eight children.The theoretical material consists of examples on other library computer programmesfor children developed in Denmark and USA, some American studies in children'sabilities to use computerized information retrieval systems, and studies concerningchildren's relations to computers.The adult's conceptions of the computer programmes are divided into categories asfollows: Democracy, aspect of sex, complement, marketing, reading promotion,development of competence, information technology development, pedagogics, adulteducational activities, compensation and armusement, pedagogics, usefulness,effectiveness and information. These categories shall be seen as the conclusions of the thesis..

Utvärdering av Komm-A, en modell för arbete med kommunikationsbok för personer med afasi i logopedisk verksamhet

The purpose of this study was to evaluate Komm-A, a model for usingcommunication books in clinical practice for people with aphasia. The studyconsisted of two group studies and one case study. One of the group studies had apretest-posttest design and consisted of nine couples; a person with aphasia andhis/her communication partner. The material used was Quality of communicationlife scale (QCL), Communicative effectiveness index (CETI), Goal attainmentscaling (GAS), and a questionnaire to the communication partner. The other groupstudy consisted of seven speech-language pathologists who worked with thecouples according to the Komm-A model.

Overall Equipment Effectiveness (OEE) : Problem och framgångsfaktorer vid mätning av utrustnings effektivitet med OEE i små företag

En hård konkurrens bland dagens produktionsföretag på en global marknad ställer kravpå dessa att vara effektiva i sina processer för att överleva. Särskilt små företag, sominte har ett stort företags ekonomiska muskler och möjlighet att investera i nyutrustning, måste vara innovativa och kunna utnyttja befintliga resurser maximalt.Overall Equipment Effectiveness (OEE) är ett nyckeltal som mäter ett företagsutrustningseffektivitet. Genom att använda OEE kan ett företag uppmärksamma var detfinns förluster i produktionsprocesserna och därefter åtgärda dessa.Den här rapporten ämnar reda ut i vilken utsträckning små verkstadsföretag i Sverigeanvänder OEE idag. Teorin pekar på att stora effektivitetsförbättringar är möjligagenom användning av OEE i stora företag, dock finns endast lite litteratur sombeskriver användningen av OEE i mindre företag. Syftet med rapporten är därför att tareda på vilken potential det finns för små företag att använda sig av nyckeltalet OEE samt att identifiera specifika framgångsfaktorer för dessa.Genom intervjuer med små verkstadsföretag och konsulter väl insatta i OEE, harproblem och framgångsfaktorer identifierats.

Medarbetarsamtalet : Nya ideal och nya former : Em studie av medarbetarsamtalets funktion och betydelse inom äldreomsorgen i Kalmar kommun.

Author: Nilsson LindaTitle: Appraisal talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal talk. More specifically its aim was to find out more about the function and the meaning of the appraisal talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

Medarbetarsamtalet : Em studie av medarbetarsamtalets funktion och betydelse inom äldreomsorgen i Kalmar kommun.

Author: Nilsson LindaTitle: Appraisal talk- new ideals and new formsThe purpose of this study was to examine the concept of the appraisal talk. More specifically its aim was to find out more about the function and the meaning of the appraisal talk, for the organization, managers and co-workers point of view, and if there was any specific method applied. Two of the central questions were: How did the managers and co-workers describe the function and the meaning of appraisal talks? Were there any differences or similarities of the respondent?s point of view, depended of their position in the organization? The method of analysis was qualitative with a critical reflective approach. The study was based on interviews with three managers and four co-workers, in the public service of elderly care in Kalmar municipality.

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