This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

The purpose of the study was to examine if Talking Mats® couldsupport communication and participation for people with Huntington?sdisease, carers and a dental hygienist in conversation about oral care. Elevendyads, a person with Huntington's disease and a carer, participated.Conversations with and without mats were video recorded and compared.Each participant responded to a questionnaire about how they experiencedthe conversations. Analysis with Effectiveness Framework of FunctionalCommunication showed that two participants increased their communicativeeffectiveness using Talking Mats®. Feelings of participation increased forall participants and were significantly higher for participants withHuntington's disease.

The purpose of this masters thesis is to evaluate the retrieval effectiveness of three different search engines on the Internet: Google, Yahoo! and MSN Search. We have constructed 25 topics and queries with varying contents, in order to test the width of the search engines as much as possible. In every search we have evaluated the first 20 hits in each of the search engines. The measures we have used are precision and cumulated gain. Precision is based on a binary scale and cumulated gain is calculated by means of a non-binary relevance scale.

Detta examensarbete har haft till syfte att åskådliggöra eventuella skillnader och/eller likheter i den upplevda användbarheten vid användandet av en webbplats skapad via mobile first design och desktop first design. Målsättningen med examensarbetet har varit att ta fram en hifi-prototyp, skapad utifrån mobile first design, som visualiserade ett designförslag för flygfotoföretaget HimlaFotos startsida. Jämförelsen har utgått ifrån en egendefinierad version av begreppet användbarhet baserad på ISO:s definition, där användbarhet består av tre faktorer; kraftfullhet, effektivitet och tillfredställelse. För att samla in data om den upplevda användbarheten har användartester genomförts. Flera likheter har identifierats gällande användbarhetsmåtten kraftfullhet och effektivitet, medan skillnader har funnits vid måttet för tillfredställelse.

This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

The aim of this essay is to examine whether democracy in St Petersburg isconsolidated or not. Since studies of democratic transition have been rarelyconducted on post-communist cities, this study seems fruitful. Using the Linz andStepan theory, where democracy is considered consolidated when it has become?the only game in town? and Orttung's three criteria legitimacy, politicalpolarisation and policy effectiveness; this essay analyzes people's attitudes,political behaviour, the rule of law and civil society in St Petersburg. Theory isused to interpret the material mainly consisting of two interviews and newspaperarticles.

The efficacy of screening for breast cancer with mammography has been a subject of controversy during the last decades. However, the general opinion is now that screening reduces mortality in breast cancer (Zackrisson, 2006). It is nevertheless important to weigh the efficacy against the harm and costs associated with screening. Cost-utility and cost-effectiveness analysis of screening have generally failed to incorporate side effects such as anxiety and discomfort related to screening tests and the following diagnostic tests (Gyrd-Hansen, 2000). This study seeks to include such side effects in a cost-utility analysis.

An analysis of a specific application of anaerobic wastewater treatment at a pulp and board mill, Stora Enso Skoghall, was carried out. A literature study was done and effluent wastewater from CTMP pulp production was analyzed. The analysis consisted of a broad constituent analysis and an anaerobic treatment trial. Results from these test where used to calculate the treatment effectiveness and resulting energy potential at the mill.The literature study and constituent analysis showed that toxicity of the water to be treated, due to wood extractives and sulphur content, was of concern. Detoxification chemicals targeting these constituents where used in the anaerobic treatment trial.

The invasive species raccoon dog (Nyctereutes procyonoides) is currently under establishment Sweden and it is vital to discover invading individuals to prevent colonization. The use of wildlife cameras to discover dispersing raccoon dogs have been implemented in the north-European raccoon dog management program. In this study, I test the ability of four commercially available scent lures to attract raccoon dogs to camera stations. The study was conducted in the Åland Islands where raccoon dogs are abundant and the results could improve the effectiveness of the camera stations used in the program. I used 12 sites with five camera stations in each and tested the four lures and one control with no lure in each site.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Since 1999 Sweden have a law that criminalises the person who buys sexual services instead of criminalising the one who is selling, which in most cases is a woman. Seven years has passed since this law took place and in this study we aim to investigate what kind of help the society offer women in Malmö, Sweden, who wishes to step out of prostitution. Our aim with this study is also to look at the attitudes among citizens towards the new law and prostitution. The research is qualitative and all the six persons we interviewed has knowledge about the problems the women are facing when they want to step out of prostitution. To explane and analyse the answers we are using the theory of empowerment, labelling theory, the theory of gender socialisation and Jürgen Habermas theory of the lifeworld.The most significant outcome of this study shows a positive result in regard of the laws effectiveness in diminishing street-prostitution to half of what i t was before the law was put into practice.

A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive. Furthermore, parodying another trademark poses legal considerations.