Sök:

Sökresultat:

1053 Uppsatser om Advertising agency - Sida 42 av 71

Civil-militär samverkan i det moderna Totalförsvaret

I regeringens budgetproposition för 2011, erhöll Försvarsmakten uppgiften att införa fyra Militärregioner i Sverige med underliggande regionala staber. ?Regeringen bedömer att skapandet av de regionala staberna innebär att Försvarsmaktens förmåga att samverka med och lämna stöd till andra myndigheter förbättras.? (PROP 2010/11:1 s.33).Syftet med den här studien är att studera hur personer med nyckelpositioner inom de båda myndigheterna (Länsstyrelse och Försvarsmakten) tänker kring införandet av Militärregioner och dess förutsättningar för utveckling av samverkan mellan det civila och militära samhället.Resultatet påvisar att informanterna är relativt överens om att samverkan ska utvecklas och hur det bör ske med ett fokus på gemensam planläggning, utbildning, övningar samt nätverksskapande och utarbetande av gemensamma mål innan något händer. Målsättningen är att klara av att hantera oförutsedda händelser som olyckor och naturkatastrofer när de väl kommer. Informanterna anser även att närheten, i såväl tid som rum, är avgörande för planläggning och den slutliga insatsens resultat..

Lärarrollen i förändring : En intervjustudie om lärares inställning till en förändrad lärarroll

During the past twenty years, the Swedish school systems have slowly changed to becomemore and more performance-driven. Private schools have been growing in general and, likeindependent schools and schools managed by municipalities, they profile themselves. Schoolsare becoming more performance and result-oriented, which has changed the roles of teachersin a dramatic way and is in general, still changing.By profiling students based on theirindividual performance, schools are able to help students identify themselves and their owngoals. The process of profiling is a slow one in which some teachers adapt more quickly thanothers, and one that is critical for other teachers to learn in order to keep up with the demandsof society.Schools, like ordinary businesses, are in constant competition with each other to keep up withthe newest and greatest models of teaching and to rank among the best in high achievements.Perhaps the downside of this modern school structure is that it is often difficult to have aschool where both school management and teachers see eye to eye. School management must heavily focus on the school?s results as a whole.

Den odugliga samariten : En sociosemiotisk analys av modellä?sarna i Fö?rsvarsmaktens rekryteringskampanjer

I denna uppsats undersöker och identifierar jag språkliga strategier i kampanjtexter från Försvarsmakten. Undersökningen syftar till att med hjälp av en sociosemiotisk analys kartlägga de modelläsare som konstrueras i Försvarsmaktens rekryteringskampanjer för grundläggande militär utbildning. Undersökningsmaterialet består av printannonser från tre kampanjer genomförda mellan år 2012 och 2013. Metoden för undersökningen är lånad från Anders Björkvalls avhandling svensk reklam och dess modelläsare och består av en analysmodell baseras på Hallidays systemisk-funktionella grammatik. Modellen tar fasta på textens textuella, ideationella och interpersonella betydelser såväl som textens rekontextualisering.

Formgivning av magasin i ett redaktionellt utvecklingsarbete

Tidningskompaniet, a publishing agency in Göteborg, has during the spring of 2003 developed a customermagazine for Göteborgsvarvet, a Half Marathon Race in Göteborg. If realized the magazine shallbe distributed to former participants of the race twice a year and will be financed by adverts.As part of the editorial concept, development of a graphic profile will be made for the magazine. Thisdegree project will result in the production of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The work in this degree project has comprised designing the magazine in co-operation with an editorialconcept developer and a project leader at Tidningskompaniet, and also the production of 18 magazinepages including prepress work. The magazine has been made into a strictly sectionized product,with a mix of short and long articles with lighter material and strict how-to-do-it guides.

Framsta?llningen av barn i den nya sexualbrottslagen : en inneha?llsanalys baserad pa? fo?rarbeten

The last major change occurred in 2005 when the new sexual offenses law came into force with an increased focus on children. The purpose of this study is that through a content analysis to identify and understand the construction of children in the new legislation on sexual offenses on the basis of preliminary work. Based on the purpose we came up with two questions: How are children constructed in the preparatory works to the new sexual offenses law? Are they attributed to child characteristics and responsibilities in the new legislation on sexual offenses and if so, how? In order to achieve the purpose of the study we have chosen the preparatory works to the new legislation on sexual offenses from 2005 until today. The study's empirical work has been further narrowed to the children, which means that a distinction is made in the new legislation on sexual offenses to 6 chapter 4-6 §§.

Byggutbildningen : En undersökning av före detta elevers åsikter om byggutbildningen

How do we match our education with the needs of the construction line of business and the requirementsof the Swedish National Agency for education? Is there something that we have to change?In this study I have asked our former students about their opinion of our education and I have also asked them to give me their view on what a good teacher is like. I have been able to benefit a lot from their answers in my efforts to be that good teacher. This survey took place at Facebook.The answers showed that we carry on a piece of solid workmanship. But you can always improve, try harder.

Vilka effekter har lojalitetsprogram på kundlojalitet? : En studie om frequent flyer-program och deras effekt på kunderna

The arm?s length principle has existed in Swedish law since 1928 but has previously been given little attention. In 2007, documentation requirements were introduced, and the government began to do tax audits regarding transfer pricing. This thesis examines how the documentation requirements and tax audits affect the application of the arm's length principle. The research consists of nine interviews with a total of ten people at the tax authority (Skatteverket) and audit- and consulting agencies. The results of the interviews are analyzed using the agency theory. Many companies are risk averse and prefer having correct transfer pricing instead of taking on challenging strategies that can be risky in case of an investigation by Skatteverket.

Daglig dokumentation för säker livsmedelshantering - En pilotstudie för miljöförvaltningen

Som en pilotstudie för Göteborgs miljöförvaltning har vi undersökt ett förenklat sätt att do-kumentera egenkontrollens kritiska styrpunkter enligt HACCP (?Hazard Analysis Critical Control Point?) -principerna för säkrare livsmedelshantering utifrån lagstiftningen som trädde i kraft 2006. Det sätt vi har studerat utgår ifrån Food Standard Agency, Englands motsvarig-het till Livsmedelsverket, sätt att dokumentera i handlingen ?Safe food better business?.I undersökningen lämnades blanketter ut till fyra offentliga måltidsverksamheter i två av Gö-teborgs stadsdelsnämnder. Dessa blanketter har sedan fyllts i av berörd personal under två veckor i samband med att de har använt sitt befintliga egenkontrollprogram för säkrare livs-medelshantering.

Kreativitet i Slöjdämnet : En diskursanalys av hur kreativitet framställs i läroplanen och i Skolverkets kommentarmaterial

With theories of creativity and aesthetic learning processes as a basis, this study explores the usage of the concept of creativity in the curriculum for the Swedish compulsory school (Lgr11) and in the various syllabi?s commentaries and the assessment guidelines for the subject of Sloyd produced by the Swedish National Agency for Education. The purpose of the study is, to examine to which extent an education and assessment that is directed towards the development of creativity among pupils in the subject of Sloyd, is underpinned and supported for in these texts, and furthermore how these wordings relate to the various other subjects? wordings about creativity. Creativity is a concept around which there is no proper consensus.

Rätt information vid rätt tillfälle The right information at the right time : En studie av individanpassning av informationsåtkomst på webbplatser An essay on personalization of information access on websites

Denna studie handlar om individanpassning av informationsåtkomst och syftet med studien är att underlätta för utvecklare som ska ta fram nya, individanpassade lösningar för webben. Denna studie koncentreras till Skatteverkets webbplats. Studien försöker hitta svar på frågan om aktiv individanpassning gör att det blir lättare för användare att hitta vad de söker. En prototyp med en aktiv individanpassning har skapat och sedan jämförts med Skatteverkets webbplats. Detta har gjorts med hjälp av observationer och en tillämpning av tänka-högt-metoden.

Sociala interaktionsvärden för ökat köpflöde

AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.

Bidrar nationella prov i svenska till likvärdiga betyg?

The purpose of this essay has been to investigate if the national test results, in the subject of Swedish B at upper secondary school, are affecting a student?s final grade in varied degree among different teachers. The purpose has also been to investigate if the assessment of these tests is equivalent among different teachers. This particular investigation showed that there are big differences between how teachers grade, in relation to achieved results on the national test. According to the Swedish National Agency for Education, the teacher should take all performance information available into consideration for each particular student.

Energianvändning i serverhallar: energiflöden och kylning

This thesis examines different methods for the cooling of data centers. Several means of cooling with the refrigeration cycle have been studied, as well as the feasibility of using free cooling in different parts of Sweden. In addition, the possibilities of transferring excess heat to a nearby district heating system were investigated. It was found that in all investigated cases except two, the data center could be cooled solely with free cooling for at least 300 days a year when only the outside air temperature was considered as a constraining factor. The limit was then set to 20 °C.The vast majority of all district heating systems in Sweden get little to none of their heat from other excess heat sources.

Borta bra men hemma billigast? : En studie av vad som påverkar socialsekreterares val av insatser i Karlskrona och Karlshamns kommun

The purpose of this essay was to investigate and analyze affecting factors concerning social workers in two different municipality social services, Karlskrona and Karlshamn, working with cases of youth drug abuse. We wanted to see what affects social workers in their choices of assessments of youth drug abusers. We wanted to find out whether the organizational aspects or the cliental qualities affect the social workers more than the other in the choices of assessments. Among the cliental qualities we used in this essay, gender was the most important quality and therefore the quality we wanted to pay special attention to. When it came to the organizational aspects we paid special attention to the social workers boundaries of agency.

Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

<- Föregående sida 42 Nästa sida ->