
Sökresultat:
1053 Uppsatser om Advertising agency - Sida 15 av 71
Revisorns påverkan på skatterapportering i små aktiebolag
This study investigates whether auditors affect the tendency to report correct taxes for small companies. Since November 2010 the smallest companies in Sweden are no longer obliged by law to have an appointed auditor to perform the former yearly audit. The auditor shall during the audit, amongst other tasks, investigate whether the audited companies follow Swedish law, and report them if they do not. The presence of the auditor might influence the actions of companies to act according to law, and reduce errors in the reporting. Errors regarding tax reporting will result in a revised tax decision if detected by The Swedish Tax Agency.
Den utan socker : En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.
Svenska idrottsprofiler i reklam: älskar, älskar inte..Älskar!
The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.
Myndigheternas medier : En studie av svenska myndigheters nya medieanvändning
The purpose of this thesis was to study a selection of Swedish government agencies and their usage of new media to convey information. We thought that the relationship between government agencies and the media should be addressed. This because of the current transitional period between traditional and new media. We have studied five different Swedish government agencies; Swedish Armed Forces, Swedish Tax Agency, Swedish National Institute of Public Health, Trafikverket and Sida.We used a qualitive content analysis and analyzed their homepages on the basis of six different criteria. In addition to this we studied their presence on external social communities and how the government agencies comply with the requirements of their communicative efforts.The study shows that the government agencies? media usage varies.
En jämförelse mellan PHP och C# i .Net
In this report we compare the two programming languages PHP and C# in .Net. They are both used to create dynamic websites and on the web there's a debate going on about which of these languages you're recommended to use. With this report we want to make ourselves a more scientific base of which of these languages that is the most used language and which languages that are the most suitable for creating dynamic websites. We have two purposes with this report:1. To compare the usage of the programming languages C# in .Net and PHP at web agencies, advertising agencies and combinded agencies in Sweden today.2.
Kan man läsa film? : en studie av svensklärares attityd till spelfilm i undervisningen
This thesis aims to examine how teachers who teach the Swedish subject, uses film in their education. The survey was given to 30 of these teachers in Nykoping, half which are working in junior high schools, and half which are working in high schools. One importantcondition to this works implementation, is the existence of the widen text concept that points to that all media is a concept that can be read and analysed. This is the attitude that The National Agency for Education aims at in different govern documents. The National Agency for education also request teachers to give the students tools to the media literacy that the society demands.
Retention av tungmetaller i en anlagd våtmark : studier av Vattenparken i Enköpings kommun
The aim of this study was to examine the amounts of heavy metals in the sediment of a wetland constructed for stormwater treatment. The wetland is called Vattenparken and is located in the city of Enköping. The heavy metals which were analysed were Pb, Cd, Ni, Zn, Cu, Cr and Hg. The total metal concentrations were determined using HNO3 chemical extraction. From 8 sampling sites 5 sediment cores were taken.
A Study of the Sales Process of ERP Systems: Wasteful Management or Managing the Wasteful?
A description and analysis of the sales process of ERP systems is presented; also the consequences for the parties involved are discussed. The chosen methodological basis is an inductive research design consisting of a case study based on interviews. The analysis of the empirical data is done with a proposed analytical framework. Based on the agency theory, the analysis is tightly knitted together with opportunism. There are three controlling factors: relationships (relationship marketing), contracts (principal-agent theory), and competition.
Att bygga en brandbook : ett projekt i att ena ett fo?retag och dess verksamheter
The purpose of this report is to develop a visual identity and a brand book for the company Yakobs Ram & Reklam (Yakobs Frame and Advertising). To answer the question of how a brand book should be designed for a company that manage several businesses within one brand a qualitative approach including a case study has been conducted.This qualitative method included research on brand building, logotypes, colour, design and typography and interviews with the company Yakobs Ram & Reklam and three representatives from the advertising agencies Anfang and Jerhammar & Co.In order to develop a brand manual for a company with several businesses, the study revealed that there should be a main logo where the secondary logos, consisting of the various components of the company, are linked by colour coding. In addition, the study has shown that the key elements to include in a brand book are the use of the logo, colour, typography, visual style and profile products including brochures and business cards. These findings form the basis of the brand manual and are the result of this work. As the amount of previously known facts regarding the construction of a brand book are scarce, the choice of method has been crucial and the data generated can be generalized and applied to new similar cases.
Styrning av projekt : Hur påverkas projektbeställarens och projektledarens arbete i projekt vad gäller kommunikation, tillsyn samt tillit?
Uppsatsen utgår ifrån Agency- och Stewardship Theory samt Project Governance som bakgrund till att beskriva hur projektorganisationer arbetar med styrning av projekt. Studien ämnar skildra hur styrning av projekt påverkar projektbeställares och projektledares arbete i projekt vad gäller tillsyn, tillit samt kommunikation. För att göra detta är studien baserad på sju kvalitativa semi-strukturerade intervjuer med respondenter som verkar inom olika branscher på arbetsmarknaden. Datan från intervjuerna bearbetades sedan med s.k. deduktiv tematisk analys för att göra den mer presenter- och hanterbar.Agency- och Stewardship Theory är nära sammankopplade med Project Governance, även om de i sig själva är helt skilda.
Insatser och åtgärder för främjandet av laddelbilar i Sverige
To achieve the goal of fossil independency in the Swedish vehicle fleet in 2030, it would be important to substantially increase the proportion of electric vehicles, both BEV:s (Battery Electric Vehicles) and PHEV:s (Plug-in Hybrid Electric Vehicles). The Swedish Energy Agency has funded numerous research and development projects about electric vehicles in recent years. An important task for the Swedish Energy Agency is to allocate state funds to those projects with the greatest potential to contribute to increased establishment of electric vehicles in society.
The purpose of this work is mainly to understand the efforts and measures that can make the market for electric vehicles to grow. The report can contribute to a better understanding of how far the research on electric vehicles has come and what has to be done in the future to promote the establishment of electric vehicles. Another aim for this report is that it should serve as a basis for future decisions by the Swedish Energy Agency on which projects that will be funded with state funds.
Mänsklig påverkan på mindre vattendrag i skogslandskapet : en inventering av vägtrummor och skyddszoner kring dessa i Uppsala län och norra Västmanlands län
Interference in an ecosystem means a disturbance. When harvesting, forest roads have to be
build to cope with heavy duty vehicles. Crossing brooks can not always be avoided. In this
case bridges or culverts have to be built. There are many different kinds of culverts and
depending on what type you choose and how you place the culvert, the watercourse and the
water organisms can be harmed in different ways.
Revisorns roll i familjeföretaget : företagarnas perspektiv
The purpose of this study explains the relationship between corporate governance and the auditor's role in Swedish family firms with the definitions micro, small and medium sized enterprises (SMEs) and how this relationship is affected by the firms strategy. The study is based on a survey sent out to 3000 Swedish SMEs, of which 280 responses from family firms could be used. Our findings showed that the auditor in the family firms didn?t have a specific role or contributed added value to the firm, and that the strategy didn?t affect the outcome. Furthermore, we found correlation between the perceptions of the auditor's role and added value depending on the family firms type of corporate governance.
Spelmarknaden - ett test av effektiviteten på den svenska spelmarknaden
Every year the Swedish government invests capital in different projects. In recent years the Swedish government has chosen to invest in design. The reason for this is that the government wants industry to use design as a competitive source. Two organizations, Svensk Form and Stiftelsen Svensk Indistridesign, have been assigned to improve industry and society?s under¬standing of design.
Aspergers, andar och böner till Gud : En fallstudie om Aspergers syndrom, religion och andlighet
This case study examined what impact the neurological disorder Asperger?s syndrome has on the line of reasoning about religion and spirituality. Also, the question of whether the four informants showed any tendency to use the cognitive tools calledtheory of mind (ToM), existential theory of mind (EToM) and hypersensitive agency detection device (HADD) or not was put forth. From the interviews five themes were extracted: a stereoscopical view upon the world, thoughts on physical causality, prayer used as one-way communication, spiritual agency and intentionality, as well as existential and social questions. These themes were subsequently matched with theories on ToM, EToM and HADD.