PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

Background:Existential and spiritual thoughts are a big part of pallative care. The terms existential and spiritual can be understood in many different ways. It may mean thoughts about faith or thoughts concerning life and death. The nurse in palliative care need to have good communication skills, be responsible and be present and supportive in meeting with the patient.Aim:To describe the nurse's experiences of meeting patients' existential and spiritual thoughts in palliative care.Methods:A literature review based on 10 scientific studies have been done. The studies have been downloaded from the following scientific databases; Academic Search preimer, CINAHL Plus with   Full Text, and PubMed.

Vi blev inspirerade av barnlitteraturens roll i skolan efter att ha tagit del av svenska regeringens undersökning Läsandets kultur (SOU 2012:65). Den tar upp den negativa utvecklingen av läsförståelse, läsning och intresse för litteratur bland barn och unga. Studiens syfte var att få fördjupad kunskap om lärares förhållningssätt till barnlitteraturens roll i undervisningen. Studiens teoretiska utgångspunkt var ett kulturellt förhållningsätt till lärande där dialog och samspel har stor betydelse. Vi använde oss av kvalitativa intervjuer, då vi ville få en djupare förståelse för lärares förhållningssätt och attityder till barnlitteraturen i undervisningen.

Aim: The aim of this study was to examine and explain the various methods available to rate the erosion damage, and on which teeth and tooth surfaces of erosion damage mostly occurs in children and adolescents.Method: A literature review was conducted, based on 15 scientific articles that have been reviewed, evaluated and analyzed. Articles were searched for in the database PubMed.Result: Six of the articles used the TWI (tooth wear index), which is an index to diagnose the tooth wear in the primary and permanent dentition. Eight articles used other indices as they considered that the TWI was not sufficiently developed to register the degree of tooth wear on some teeth. Tooth wear in the primary dentition occurs most often in the canines and incisors. Tooth wear in the permanent dentition was found in the literature to be mostly occurring on the occlusal / incisal surfaces of all teeth and tooth surfaces.LyssnaConclusion: There is no common index in the articles but many of them use the TWI.

Introduktion: Skolios som drabbar barn och ungdomar ger en krökning av ryggraden i sidled. Upprepade undersökningar med joniserad strålning av främst flickor i puberteten innebär risk för bröstcancer. Genom att på olika sätt optimera undersöknings metoderna och använda skydd till patienter kan biverkningarna minskas. Syfte: Syftet med studien var att genom en systematisk litteraturöversikt sammanställa vilka metoder och röntgenparametrar som kan användas för dosreducering i samband med radiologisk skoliosundersökning av barn och ungdomar. Metod: Studien utfördes som en allmän litteraturöversikt.

The aim of this thesis was to investigate the methods used by teachers and childrens' libra­rians concerning their work with fiction at the junior school level. Based on a series of qualitative interviews and by compiling a list of short summaries of literature relevant to our thesis we wished to reflect on the manner in which the respondents see themselves in their teaching roles.We also wanted to discover what problems they had in their work and what visions they held for the future. The methods used by the teachers were mainly: reading- both aloud and individually, process-oriented writing, use of fiction in thematic studies and dramatization. The teachers' aspirations for the future included a centrally situated school library and further education in children's literature. The teachers take the needs of their pupils as a starting point and build on these needs - using many years of literary teaching experience as a foundation."Booktalks" for the children and intermediaries (teachers ...)and education in books and library systems are the childrens' librarians main literaturepedagogic methods.

This essay investigates the psychological aspects in students' experiences of their university library and the information seeking process. Focus of the investigation is library anxiety, a kind of fear towards the university library with cognitive, affective and behavioural aspects. Twenty students at Uppsala university, who was about to conclude or recently have concluded an academic essay, were interviewed about their experiences of the university library, Carolina Rediviva. Five respondents stated experiences of fear, anxiety and apprehension in the library and it is on these informants that the greater part of the analysis and discussion draws. The essay suggests a model of library anxiety where outer environmental aspects of the library, such as the library environment, roles and routines of the library and library staff, interacts with inner personal aspects of the individual such as personal experiences, intellectual capacity and sensitivity to stress and anxiety.

The right kind of democracy ? an ideology analysis of school literatures description of the term democracy.Writers: Fredrik Hedlund & Mattias AhlqvistDemocracy is today a word and a concept that in many ways is taken for granted and almost never is reflected on. The concept democracy is also considered as an essential issue in the swedish school system, both regarding the way the education should be managed and also as a part of the students democratic schooling ? all according to the comprehensive document Läroplanen för de frivilliga skolformerna (Lpf94).The main purpose of this paper is to investigate how swedish literature in political and social science talks about and looks upon democracy ? what do the books say it means?The materials we have chosen for this report are the books Zigma and Forum. As metod we are using a textual ideology analysis in which we have created three dimensions ? meaning/associations, criticism of democracy, and demos/citizenship.

The aim of my work was, from the point of view from my respondents and literature, to create a picture of why so many highly educated people born abroad don't have an employment that coincides with their education.The question at issue was: How come highly educated people born abroad don't have an employment that coincides with their education from the native country?In my work, I carried out interviews with six highly educated people born abroad that moved to Sweden in the 1990's. In my results and my conclusion I started with the view of the respondents and the literature, linked together to some theories I have found fruitful for my understanding of the respondents' answers.The theoretical starting point for analysis of my work was the human capital theory, the theory of growth, the signal and filter theory and Habermas' theory.The result of my studies show that there are several factors that causes many highly educated people born abroad to have difficulties in getting an employment that coincides with their education. Such factors are weaknesses in the language, the lack of networks within one's profession and the fact that it takes a long time to complement the education..

Background and aim: Organizations must be able to manage change in order to survive in today?s competitive society. To continue to develop and reach better results is fundamental. Case Company Parker Hannifin Corporation, Quick Coupling Division Europe, Tema Ingenjörsfirman AB, Skövde has an ambition to have an organization that manage changes and continuously improve its performance. That is the reason why this examination work arises.

Chronic obstructive pulmonary disease (COPD) is a chronic lung disease. The disease is the fourth leading cause of death and more than 5 percent of the adult population worldwide is affected.The aim of this study was to investigate the association between periodontitis and COPD.Search for material for the literature review was done in the medical database PubMed where the keywords were: "Chronic obstructive pulmonary disease" and "Periodontal health or periodontal disease". The result is based on twelve studies that were extracted and analyzed. The studies have investigated pocket depth, attachment loss, plaque index, bleeding on probing and bone loss. Ten studies compared a COPD group with a healthy control group, one study compared two COPD groups and one study examined a COPD group and a group with other lung diseases.Most studies found that people with COPD had a higher incidence of pocket depth, attachment loss, plaque index, bleeding on probing and bone loss.

In this thesis, I have discussed which (herbacious) perennials that are sold most in the county of Norrbotten in the upper north of Sweden. Also discussed are the factors considering overwintering and factors that affect the chances of survival. The reason to the subject is that I m born and raised in Norrbotten and throughout the years I ve wondered why so many of the perennial flowerbeds look so similar. The purpose of the thesis is to give another approach to the composition of the garden by explaining some of the factors that controls the survival of plants. The information is gathered partly through interviews with plantshop personnel and partly by a literature study. The results of the interviews reveal that tradition and hardiness is the major reasons to the consumer s choice.

A quart of the of the adult population worldwide havemetabolic syndrome. A sedentary lifestyle, low physicalactivity, combined with wrong eating habits, stress,smoking and psychosocial factors, are the main causes ofdevelopment of the metabolic syndrome. The purpose ofthe literature review was to illuminate the physicalactivity in persons who have the metabolic syndrome, andwhat sort of advice a nurse use in the promotion ofphysical activity. The study was conducted as a literaturereview, including 15 scientific quantitative articles. In tenarticles, the focus was on physical activity at themetabolic syndrome, and five articles focused on variousforms of counselling for physical activity.

This master?s thesis investigates in which ways students seek out and access their textbooks and how they use their university?s library in this process. Data is collected through interviews from six students several semesters into their studies at the University of Stockholm. For the interviews two students each were selected from the fields of law, economics and humanities. The empirical findings were analyzed using T.D Wilson?s model of information behavior (1997).

Prevention of lion predation towards African livestock is of great importance due to the economical losses farmers have because of this. Predation is also one of the main reasons for human-wildlife conflicts and lions often get killed because of it. Therefore, a pilot study using camera traps was conducted to monitor movements of lions and other wildlife through a wildlife corridor in Ol Pejeta Conservancy. The results were compared with a previous study that counted prints in the soil in front of the corridor. Due to theft risk the cameras had to be taken down and pictures were only collected from nine days.