Outsourcing is today a common phenomenon among businesses in most industries. The term outsourcing means transferring the responsibility of performing a certain function to an external supplier. There are usually certain methods to investigate the effects and the outcome of a function that is performed by the company itself. When this function is performed by an external party, the complexity of the function will increase.This leads us to our purpose: Based on different theories clarify how a company ensures a desired effect out of marketing when this function is outsourced to a certain retail- and advertising agency.In this essay we have defined us to study one of Sweden´s leading mobile operators who have outsourced their sales management to a retail- and advertising agency. To get an additional point of view, we have included one of the mobile operator´s intermediates, which is a selling agent whose sales function is led by the retail- and advertising agency..

This thesis introduces Kongjian Yu?s design approach in terms of industrial heritage conservation in connection to transformation and urban design. The approach is examined respectively on two cases from China and USA. The thesis give a brief introduction to current achievement in conservation research and general profile of industrial conservation practice. Based on case and theory study, Yu?s design approach is carefully applied to an industrial area Nyhamnen in Malmö and a design proposal is produced.

Sow shoulder lesions are a common form of decubital ulcers in sows. The wounds are often bilateral and affect both loose housed and restrained sows. In most cases shoulder lesions develop after farrowing and heal after weaning. Sows that once have had decubital ulcera are however more proned to develop new wounds after the next farrowing. The problem is multifactorial and a number of risk factors have been described, including body condition, body size, parity, time spent lying down, flooring, moisture, breed, body temperature and some herd factors. The aim of this study was to investigate whether the height of the tuber spina scapulae is a risk factor for the development of decubital ulcers.

The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-critical discourse..

The game industry is growing by every year but for some reason the research surrounding it hasn't caught up with its rapid expansion. This study aims at expanding the knowledge surrounding one of those areas, player motivations. An empirical model has been used to identify which interaction has the highest impact on player motivation in story-driven roleplaying-games. By conducting semi-structured interviews with eight different game developers using the GameFlow model to explore the use of interactions to sustain the motivation of the player a new criteria has been identified. This additional criteria was: Alive, and it was shown to have a high impact on motivation in story-driven roleplaying-games.

Background: How a young woman approaches an abortion and how she handles its emotional impact is influenced by many factors. Mixed emotions about terminating a pregnancy are common to women of all backgrounds and circumstances. Aim: To illuminate young women´s experiences of abortions. Method: The study wasbased on literature from online databases and printed materials and involved the analysis of ten articles and one thesis. Result: Women contemplating abortion experience mixed emotions before, during, and after an abortion.

Serpula lacrymans infestation has become an increasingly common problem, and is usually perceived as a tip of an iceberg.During the 21st century there has been a perceived increase of damage caused by serpula lacrymans, at AB Mats Fransson Saneringstjänst ? Anticimex in the county of Kronoberg. A similar increase has also been noted by employees at the offices in Kalmar, Karlstad, Piteå, Stockholm, Malmö, Söderhamn, Halmstad and Visby.The methods used to collect data for the project has been interviews with a number, for the project, relevant key persons, such as analysis engineers at Trygghansa and Anticimex, as well as personnel at the botanical institution at Gothenburg University and the Botaniska Analysgruppen in Gothenburg, further statistics from SMHI and analyses of reported instances of infestations have been used.The majority of the people interviewed believe that the increase is caused by renovations of old houses, higher precipitation during the summer months, as well as a moister climate and warmer winters. The latter can also be gleaned from statistics from SMHI concerning temperature, precipitation, and relative humidity.Analysed damage reports show that the most common cause for the infestation is ground moisture, even when combined wooden materials.Older houses that where built around 1900 are the ones most frequently infested with serpula lacrymans. The part of the building most frequently infested is the foundation, where cellars and suspended foundation are the most common types to be infested.

Fuktskador på uteluftsventilerade vindar är ett ökat problem, i det mer miljömedvetna Sverige. Genom tjockare vindsbjälklagsisolering minskar både energiförlusten genom bjälklaget och uppvärmningsbehovet i huset, men hur många funderar på vad som händer med det förändrade klimatet på vinden och hur det kan påverka fuktförhållandena i utsatta delar av konstruktionen.Studier från Chalmers Tekniska Högskola har framställt ett fuktberäkningsprogram för uteluftsventilerade vindar vid namn Simple Cold Attic Model. Programmets funktion och potential har prövats i denna rapport genom en beräkningsanalys av en uteluftsventilerad vindskonstruktion. Försök till att förbättra fuktsäkerheten i konstruktionen har utförts och redovisas i rapporten. Studien har påvisat att den studerade konstruktionen inte är fuktsäker om den uppförs i Stockholmsområdet. Det visades även att aktiva val i konstruktionen kan förebygga fuktskador. Studien har påvisat vikten av inte beräkna med medelår för klimat och hur det påverkar beräkningsresultatet av mögeltillväxt.

AbstractThe aim: The aim of the study was to describe what women are most satisfied with in maternity care and if women´s childbirth experiences can be described by means of the QPP-I, who contains 32 statements related to maternity care. Design: The study is part of a national cross-sectional study which lasted for two weeks in Sweden in 2007. This paper analyzes one of the two questions with open answers, which reads: "What was the best with maternity care??. Results: The results showed that out of a total of 735 responses 717 could be placed in the existing instrument QPP-I.

AbstractThe ability to read and write is a very important skill in today?s information based society. Most of us learn how to read and write, but not everyone is blessed to do this without struggle. Dyslexia is a very common learning disability and therefore I found it interesting to study how teachers teach students with dyslexia.By studying the literature and by interviewing teachers, I found that dyslexia is a very complex disability. The teachers have to adapt their way of teaching in a way that a student with dyslexia can participate.

The purpose of this project was to further develop and complete a quadcopter that had been built in an earlier course at KTH, so that it could be used for demonstration and education at the school. The quadcopter was at the beginning of the project completed when it came to hardware, and there was some software functionality implemented but no system for automatic stabilization. The main goal of the project was to implement such a system, and to combine it with the previous functionality to make the quadcopter operable and able to fly. To create a functioning and stable ground multiple basic software features has been implemented, and on top of that additional software to improve the safety, stability and functionality. The most important part is the control system that is responsible for converting sensor and control signals to suitable motor values.

This study investigates how nutrients from source-separated human urine from Gothenburg properties can be used as fertiliser in agriculture or for parks or sports fields. The initiator is the Department of Sustainable Water and Waste Management at the City of Gothenburg. Today urine-diverting systems are installed in two apartment buildings and two public-use buildings. Urine recycling is expected to lead to less exploitation of natural resources and less eutrophicating discharges into water recipients. In the study the urine?s market potential is investigated, for which practical handling issues, business aspects and acceptance of customers, employees and visitors have proved to be important.

Background: Sweden?s membership in the EU affected the Swedish accounting regulation. Three EU-directives was implemented in the Swedish accounting regulation. This also meant that the concept "true and fair view" was introduced in the new "Årsredovisningslagen". The concept is not clearly defined and therefore the interpretation may differ amongst accountants.

This report aims at giving you as a reader a basic knowledge in measurement techniques used in the road/land construction and witch instrument and methods that is commonly used. It also tries to shed light on the problem with unfinished or incomplete blueprints, which cause additional work performed by the surveyor. This report is written in collaboration with PEAB Umeå whom has given insight in their work.The goal of this report is to examine what kind of work surveyors has to perform on blueprints delivered by a technical consultant. The reader of this report gets a run-through of the different theoretical measurement techniques used today and a short explanation of different measuring instruments used by surveyors in their day to day work. Computer programs used in the field of construction are briefly explained, and some of the most common file extensions used, for example dwg and Land-xml.The report concludes in a questionnaire that was sent out to surveyors employed by PEAB.

Many scientists agree that phytoestrogens could have an effect on the reproduction of an animal. The question is now why and what mechanisms that play an important role. This paper has been focusing on the estrus behavior of gilts by use of a behavioral study. Some of the gilts were given additional feed with the phytoestrogen genistein which commonly occurs in the feed as a part of soybean products. Blood samples were collected and analyzed for progesterone and estradiol concentrations.