Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

To be able to provide the growing human population with food, the productivity of the animals as well as land use needs to be improved and intensified. Hence, understanding the behavior of animals is crucial both for animal welfare and productivity as well as the management of the cattle. There are many factors affecting the grazing behavior of cattle in tropical conditions, such as human-animal interactions, herd management, breed, season and temperature. The purpose of this study was to investigate the grazing behavior of two tropical cattle breeds, Ankole and Boran cattle. Kenyan Boran belongs to a zebu type of cattle and is preferred to many other breeds due to the higher productive and reproductive capacity and Adaptability to tropical conditions.

Background: It has been shown that companies that lived under protected conditions for a long time have had difficulties to adapt to major changes. With that in mind an even more extensive low-cost competition in the Swedish grocery market will make a threat for the traditional grocery stores' long-term survival. The question then becomes, which strategies will be successful and lead to higher customer loyalty.Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival?Objective: Is to analyse and evaluate two traditional grocery stores' strategies and to examine whether these are consistent with customer demand.Approach: First we have created a more fundamental understanding of the situation in the Swedish grocery market. Then we have implemented two interviews in each grocery store.

AbstractTitle: Corporate Social Responsibility within the banking-sector ? A case study of the CSR-strategies of Nordea.Seminar date: 130108State University: Mälardalen University ? Västerås Institution: School of Sustainable Development of Society and TechnologyLevel: Bachelor Thesis in Business Administration ? FÖA300Authors: Samir Ghaddab, Josefine Jonsson, Sam LindforsExaminor: Cecilia Lindh Thillenius Supervisor: Magnus LinderströmPages: 35 Attachments: 1 Key words: CSR, bank, sustainability, communication, awarenessResearch questions:- What is the nature of CSR-related work in Nordea, and how do they practice CSR? - How can Nordea raise awareness about CSR among employees and other stakeholders?Purpose: The purpose with this thesis was to get an increased understanding about how Nordea interprets CSR and how they work with CSR. Finally with relevant theories in mind, this thesis presents suggestions on possible changes and opportunities within Nordea?s CSR-activities and how they can co-operate with NGO?s like CSR Sweden.Methodology: A qualitative study with deductive methods. A case study has been done with semi-structured interviews at a company and a nonprofit organization.Conclusion: The reality in which Nordea operates conforms to the theories presented in the thesis when we look at the driving forces behind working with CSR and the demands on the company that stakeholders have.

The study of culture is specifically relevant to libraries confronting changes. A variety of conditions makes it beneficial for libraries to understand the strengths as well as the weaknesses of the underlying culture. Such an understanding can help libraries in adjusting to changes easier, without losing the cultural values that they hold important to their identity and strategic strengths.Taking this as a starting point the purpose of this essay is to examine and describe what aspects in prevailing library cultures are important to pay attention to when meeting changes. To accomplish this we will explore the concept of library culture, its substance, meaning and expression.Culture is reflected in the artifacts, values and underlying assumptions of formal and informal groups. Culture can be found at various levels.

SummaryIt is inspiring to see museum visitors evolve and develop through art exhibitions. Great potential lay in facilitating the learning experience by art exhibitions, and the possibility of designing exhibitions that make visitors attracted to learn. The purpose of the present work is to study the means of creating favorable conditions for lifelong and enjoyable learning in art exhibitions. The concept of learning has multiple definitions, and several have been used effectively in various ways in preceding works. The underlying principle of this work is that visitors learn by actively processing information in their own minds and through experiences. The term lifelong learning is often associated with employability and Adaptability.

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

We would like to gain a more in depth knowledge of whether the modern orientations both within corporate governance and control philosophy lay the foundation for enterprises? more sustainable success. These both modern orientations are increasingly focusing on the importance of enterprises? setting of goals and visions on the basis of stake holders? interests and the employees? more active engagement in and motivation for the goal achievement. Despite these common inherent characteristics, it is not evident from current scientific debate how such integration actually emerges in the control philosophies of the enterprises.

Forest enterprises have always searched for ways to improve efficiency. For the past few years there has been an emphasis on stock-keeping levels. Increased demand for fresh round timber and the need to decrease the amount of tied-up capital has made the forest industry reduce its inventory levels. This has brought on a higher demand on the timber supply from the forest management districts concerning both delivery in time and assortment output. As a result, the flow of timber has fluctuated a lot with serious consequence for the timber supply during 1994.

The number of inhabitants of the towns and city centers have generelly increased, concurrent as the population in smaller towns has decreased. In Stockholm, the migration is very fast and here is also the most populous place, if one compares with other Sweden. In order to respond to the increasing population and the pressure they put on city spaces has Stockholm's town a town building strategy that says "build inwards". It means that one stem seals the town with spaces and business activities in central locations. The increased population in the towns and the densification of buildings leads however to an increased pressure on parks and public places.