Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular Activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

Syftet var att undersöka aktivitetsnivå och måltidsvanor hos skolungdomar i årskurs 6-9 efter en intervention, och jämföra de uppnådda resultaten med en kontrollgrupp, samt jämföra mellan flickor och pojkar. Hallands Idrottsförbund startade med stöd av Region Halland ett projekt på en skola i Halland, för att öka den fysiska aktiviteten bland eleverna i samarbete med olika idrottsliga föreningar. Detta var en kvantitativ studie och enkäter användes som datainsamlingsmetod. Resultatet visade att den aktiva gruppen hade fler idrottslektioner i veckan än kontrollgruppen. Inga andra skillnader påvisades.

Context. Performance and resource usage is often an important factor for database driven services. Depending on the purpose of the application, choosing the wrong type of database may require unnecessary hardware upgrades or replacements. Objectives. This study investigates the differences in performance and resource usage between different SQL- and NoSQL-databases. The study is a comparison that focuses on how the databases perform in different applications.

To guarantee protection of our drinking water, water catchment protections are established. These are divided into three different zones and in the first zone it is most likely that an Activity, such as agriculture, will contaminate the water resource. Hence the activities are strongly regulated or banned. The EU communion is working towards a sustained water quality through several directives; Nitrate Directive, Waterframwork directives and Sustainable use of pesticide directive. The main purpose is to regulate the diffuse pollution from agriculture.This thesis is about how Denmark, Germany and France are working towards a sustainable agriculture within water protection areas.

Bakgrund: Depression är en folksjukdom som kan drabba alla människor oavsett ålder, kön och etnicitet. Den effektivaste behandlingen av depressioner anses vara en kombination av antidepressiva läkemedel och samtalsterapi. Det finns vissa belägg för fysisk aktivitet som ett framgångsrik preventiv åtgärd mot depression. Regelbunden fysisk aktivitet har en stor betydelse för folkhälsan och motverkar de vanligaste folksjukdomarna. Syfte: Syftet med denna litteraturstudie var att beskriva evidens för effekt av fysisk aktivitet i samband med depression.

This essay answers the question: How can a manufacturing business fulfill the information demand in the processes; purchasing, production, warehousing, order and delivery?The question has been answered through different kind of studies, such as literature, documents, Internet search, interviews and observations. The essay is written from a hermeneutic point of view and by using qualitative research. The result has been validated by two different manufacturing businesses.A simple information logistic model is the result of a comparison made between theory and empery. The aim of the model is to describe how a manufacturing business can fulfill the information demand by using different methods.

During the late twentieth century, political and societal changes gave rise to an increased interest in performance evaluation in public organizations. This development also affected libraries in the public sector. The main concern for this master thesis is performance measurement in libraries. In this study two different types of libraries are investigated, one public and the other academic. My aim is to find out if and how performance measurement appears in the libraries annual Activity reports.

The purpose of this study is to explore active after-school teacher?s perceptions of the concept of meaningful leisure time. The purpose of the study is also to investigate if the interpretations of meaningful leisure time affect the perception of their work roles and after-school teacher?s actual work in a leisure Activity. The study also provides an insight into how afterschool teachers perceive their roles in general.

With a larger awareness of the climate changes and increasing electricity prices, energy efficiency measures in the industry have become more common. By rationalize the Activity and by the same time decrease the emission of greenhouse gases the company can both save money and reduce negative environmental impact. For the Swedish industries the electricity price have traditional been relative low, which has resulted in a considerable larger usage than other European countries. By a deregulation of the European electricity market the electricity price will level off between the countries, which will cause a higher electricity price in Sweden than we are use to. To prevent that the Swedish industry don?t lose competitiveness against the other European countries, it will require energy efficiency activities in all different forms.ABB Sweden has decided to decrease their total energy usage with five percent in two years.

As technology have continued to develop over the latest decades and become more advanced the pressure on the general citizens understanding of technology becomes a essential part to live in our society today. The transition have affected our society in great ways and have made a great impact on different groups, one of them being the elderly population in our society. The purpose of this study is to examine how the fast technological development in the latest decades have affected the elderly in our society. This from their perspective by gathering empirical data through semi-structured interviews with elderly people involved in the Agnes-project, a research project focused on improving the general quality of life for older people and increase their knowledge about technology. The study has shown that after the older peoples time involved in the Agnes-project their quality of life had improved in different areas. Areas such as increased cognitive Activity, increased interest in new technology and an improvement in their communication with friends and family.

This thesis work researches what motivates swedish Facebook users to pass along and shareinformation on Facebook, their attitude towards shared information and what affects this behavior. The goal of this thesis is to research todays behavior and motivations to enlighten  what makes information worth sharing to others on Facebook, instead of simply attracting attention. By using a web survey we have collected data by sampling a part of the actual population  of  swedens Facebook users.Our results show that swedish Facebook users main reason for using Facebook is to socialize with offline friends and share information to show otherssomethingtheybelivetheywillhaveuseforand/orwillappriciate.WecompareourfindingstoexistingresearchandtheFIROtheoryabouthumaninterpersonalneeds.Wefindthatuserssharinghabitscanbeidentifiedasmotivatedbyinterpersonalneedstomaintainsocialbonds,influenceothersopinionaboutthemselves,feeluniqueandstandoutinthecrowd.WeconcludethathumanneedsarecontributingtosharingActivityonFacebookandinfluencethesharinghabitsoftheSwedishFacebookusers.Theusersshowacriticalviewonsharingbehavioringeneralbutdonotbelievethattheyshareforthesamereasonthemselves..

There is no consensus of the concept sexual health in the context of being HIV-positive women. Research in the area tends to focus in different measurable parts of sexual health for HIV-positive women. A meta-synthesis on that research issue can develop a deeper understanding and knowledge of how HIV-positive women in qualitative studies describe and experience sexual health. The purpose with this study is to analyze and synthesize the results about how HIV-positive women describe and experience sexual health. The meta-synthesis follows Noblit and Hare´s method of meta-ethnography and additional use of Walsh and Downe´s checklist to appraise qualitative articles.

Landscape architecture is a visual profession, but other senses also affect our interpretation of a place. Sounds can give us a lot of information about an environment, and they are often perceived as positive. Despite this, research about outdoor sounds most often focus on the reduction of unwanted sounds ? noise ? but the absence of noise does not result in a good soundscape. To accomplish this, sounds we appreciate are needed.

Bakgrund:                   För att stärka sin position på marknaden önskar Staples Sweden AB utöka sitt artikelsortiment till att omfatta 1 000 000 artiklar. För att möjliggöra sortimentsexpansionen behövs beslutsunderlag rörande hantering och kostnadsstruktur identifieras.Syfte:                          Syftet med studien är att utveckla en modell vid val och utformning av distributionssätt för att föreslå en distributionsslösning. Syftet är också att genom en kostnadsanalys identifiera orderkostnadsstrukturen för den föreslagna distributionslösningen.Metod:                        Vid genomförandet av studien tillämpades en fallstudiedesign. Det empiriska materialet samlades in genom intervjuer utförda på Staples Sweden AB.Slutsats:                      Vid tillämpningen av modellen som utvecklades i studien framkom att distributionslösningen ska utgöras av direktleveranser, konsoliderade direkleveranser, ?cross-docking?, ?cross-docking? med buffert och traditionell lagerhållning.

Our essay starts with two self-experienced stories where we describe how we as pedagogues act when children do not behave as we wish. We examine the different perspectives that can influence us pedagogues to act as we do. Our narrative about Kevin, seven years old, shows how he is excluded from his school mates as they perceive him as disruptive. Also the narrative about Pelle six years old is about his dislike of an Activity he is forced to attendag ainst his will.The study is based on a hermeneutical method where, through the interpretation of different perspectives, we discuss several aspects that affect us in our actions. The perspectives we have chosen to highlight are treatment of children, organization, power structures, communication and reflection.Our narratives differ from each other in the way that the recreation instructor Ulrika has no mandate over her situation on this particular day she helps as an extra support in a class atschool.