This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

The aim of this master?s thesis is to examine the roles ofthree different public libraries in three differentcommunities. In order to get some answers about the roles ofthe public libraries I have used the following questions: Howis the local cultural policy formulated? How is the locallibrary structured? What or which profiles has the publiclibraries in the three communities?I have made three qualitative case-studies in three differentcommunities. These three communities are somewhatlocated in the same area in order to identify any cooperationbetween them.

Learning Resource Centre, or LRC, is an international phenomenon and a response to the changing society that came with the development of information technology. The LRC concept spread internationally during the 1990s and began to influence Swedish collage libraries at the end of the decade. The main purpose of this study is to analyze if and how Swedish college libraries have incorporated the LRC concept. Is there a Swedish LRC model? Is the LRC concept still interesting or was it a trend that is now out of date? Interviews with eleven people from six college libraries aim to show how they define the concept LRC and how it has been integrated in to their organisations.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

The SAB-system (Klassifikationssystem för svenska bibliotek) was created almost a hundred years ago and has often been viewed as insufficient among many Academic libraries. KB (Kungliga Biblioteket) has therefore decided to change to DDC (Dewey Decimal Classification) which means that the Swedish libraries are now facing a challenge that involves a change to a new classification system. This is a comparable situation that occured when the SAB-system was created. The aim of this Master?s thesis is to examine the Swedish library sector´s approach to a new classification system, first to the SAB-system and then to DDC.

The aim of this thesis is to examine the term balanced collection in relation to Swedish laws and the democratic assignment. The Unesco Public Library Manifesto states that libraries are to formulate a policy defining objectives, priorities and services in relation to local community needs. The Swedish Libraries Act, paragraph 7, states that municipalities and counties shall adopt plans for library services. To fulfil our aim we will answer the following questions. By which terms is the democratic assignment visible in Swedish public libraries collection development policies? Is the term balanced collection used in Swedish public libraries collection development policies? If not, are there categories describing balanced collection? Do the terms in Swedish collection development policies differ to the six categories found by Farooq M.

While almost 23 percent of the students in the Swedish upper secondary school are foreigners, only a fraction of the school libraries? collections consists of literature written in other languages than Swedish or English. This study examines how five school librarians experience the task of working with literature composed in foreign languages in the multicultural and multilingual school of today. The results of the qualitative interviews are analyzed in relation to the legislation and policy documents that the school libraries are working by, and also in relation to the theoretical framework of sociocultural theory and the theories on second language acquisition developed by linguist Jim Cummins.The study shows that while multilingualism is discussed as an important matter in the legislation and policy documents that the school libraries work by, the librarians in this study largely view the question of foreign literature as peripheral. Most part of the librarians connects first language reading to leisure-time activities rather than curricular activities, and stresses that the Swedish language should be prioritized in Swedish schools.

The main purpose of this Masters thesis is to contribute to the understanding of high school teachers information seeking behaviour in the transition from university studies to occupational practice. The theoretical framework encompasses theories of professional socialization, the sociology of knowledge, of professions, and of library and information science. The empirical material has been collected through interviews with six recently qualified high school teachers in different subjects. The interviews have been analysed on two different levels; first on a descriptive level and then on a theoretical level. The major findings are that the academic context limited the student teachers information seeking and they did not have the opportunity to choose cognitive authorities on their own initiative.

The aim of this Master?s thesis is to examine how librarians in two Swedish public libraries view the subject of face-front marketing and literary hierarchy. The questions posed in this thesis are: How do two public libraries in Sweden market fictional literature? Which literature does get marketed? How do the librarians view fictional literature? How do the librarians view marketing? and Does Herbert Gans? literary scale work to examine the marketing of fictional literature in two Swedish public libraries? The theoretical starting-points are Niels Ole Pors? thoughts on stock development, Philip Kotler?s thoughts on the responsible non-profit organisation and Herbert Gans? thoughts on taste-publics and taste-cultures. The empirical material was gathered through qualitative interviews with library staff in two public libraries in the south of Sweden, and by reading a sample of the fictional literature exposed in these libraries.

Publication of science fiction has a tradition in Sweden. Adult-fantasy does not. In recentyears, the 1980's, Swedish publishers have realised how profitable fantasy is. Of the totalpublication of the two genres between 1989 and 1994, 54% was science fiction and 46%was fantasy. The reason for this even balance is that fantasy-books get reprinted more frequentlythan science fiction-books.

The purpose of this Masters thesis is to investigate how a group of academic librarians perceive distance learners as a user group. We have in our study been influenced by phenomenography, which is both a set of theoretical assumptions and a methodology. The theoretical frame of reference consists of Carol Kuhlthaus different levels of education and Michael Buckland´s information barriers. Using a qualitative method consisting of nine interviews with academic librarians and structural factor such as academic library policies, we have been able to conduct our study. The results of the study are presented in grouped categories of quotations that reflect various perceptions.

The history of books and libraries in the Philippines starts after the arrival of the Spaniards in 1521. During the Spanish era, most of the libraries were established through the religious orders to support their own religious mission. The Americans came in the beginning of the 20th century and have had a decisive influence on the education system and the development of libraries in the Philippines. For the analysis, I have used the models of Michael H. Harris and Magnus Torstensson in their studies of library development.

The aim of this master's thesis is to examine how shelving is organized among Swedish libraries that have switched from the Swedish classification system SAB to using the DDC, and what problems arise in this process. The method used is interviewing librarians at Swedish university and special libraries.The Swedish national library announced their swap to the DDC in 2008, and several libraries followed suit. The reported advantages with a switch were mainly that using an international classification system meant that Swedish libraries would no longer have to undertake a time consuming classification work, since most of the foreign literature already is Dewey classified. Disadvantages were that the DDC is not adapted to Swedish circumstances. Research on open shelving show that obtaining a browsable book collection requires a broad shelf classification.

The aim of this thesis is to explore how librarians approach to and knowledge of young people can be seen in their work methods and in activities arranged for young people. I also want to investigate other factors that librarians think can affect how they work. Five interviews were carried out with five librarians who worked with young people at public libraries. The literature review covers; young peoples needs and leisure activities, young peoples attitudes to libraries, activities arranged for them and towards departments for young people at public libraries. Literature dealing with librarians` attitudes and knowledge of young people was also included.

JavaScripts popularity is increasing and the number of libraries too. This report focuses on well-known software metrics in complexity, maintainability and different size-metrics. A few different JavaScript libraries are compared and analyzed. The result shows that there are indeed differences, mostly in size- and complexity-measures where some functions are implemented with a higher complexity..