Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

Energy efficiency is today more important than ever, mainly due to the high energy prices and the approaching climate changes. Heating of buildings is an essential area within energy efficiency. Many buildings are old and were built at a time when the energy prices were low and the term ?energy efficiency? was unheard of. By applying today?s broad range of energy saving actions on these old, and thereby often, heating ineffective buildings, this area has a large potential in reducing energy consumption and costs.Churches and chapels are generally old buildings with, in many cases, ineffective heating systems and therefore consume much more energy than needed.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

Arkitektkontoret Sweco Architects i Göteborg har tagit fram ett förslag för ett bostadsområde i Varberg, där Varbergs kommun var beställare. De föreslog att ett eget områdesförslag skulle tas fram i Revit Architecture utifrån de planbestämmelser som gäller i området. Som en fördjupning i detta arbete valdes att även studera arbetsprocessen i programmet samt hur denna process kan tidsoptimeras. Ett problem idag är att en sådan process kan vara tidskrävande och ineffektiv. Syftet med detta arbete var att finna idéer på hur processen kan effektiviseras och att utveckla kunskaperna om Revit.Som en inledning modellerades hur området ser ut idag i Revit utifrån en ritning skapad i AutoCAD.

The aim with this study is to examine how students and teachers value source criticism. Partly, this regards how teachers practice this in their teaching and how students work with it during lessons ? but also how students value source criticism in situations where the teacher not has pointed out that this topic is part of the actual assignment. Moreover, there is a focus on investigating how students who are critical of the sources take this into account in their daily lives; for example, when they surf on the Internet or when they discuss news articles or other media. This essay is based on interviews with students and teachers, using a qualitative method. The results of this study show that both students and teachers find source criticism to be of major importance.

Two elementary schools are now being built in Gråbo (in the municipality of Lerum),Röselidsskolan and Ljungviksskolan, which are both designed with solar thermalcollectors for the schools domestic water heating. During the summer while thelargest amount of solar heat can be generated, the activity hence the domestic wateruse in the schools are heavily reduced. Both schools are connected to the local districtheating system which makes it possible to use the solar collectors to deliver heat tothe district heating.The purpose of this thesis is to evaluate the two systems mentioned above and todetermine which system is more suitable to apply on a school. The building whichconditions were used for this evaluation is Röselidsskolan.A solar heating plant of each system type was dimensioned from the expected andknown conditions of the building. The purpose with the dimensioning was to makethe solar plants replace the ordinary energy source as much as possible.

To reach objectives within EU?s Habitatdirective and the national environmental objectives, more information about semi-natural pastures is required. The expression semi-natural pasture is used for pastures that during the latest time are uncultivated and unfertilized. Semi-natural pastures are important in many respects for example to conserve the biodiversity and for our cultural history. The aim of my study was to compile and calculate the area of semi-natural pastures by use existing sources of information.

The agriculture of today is getting larger and larger and it demands more efficient machines to handle these larger units. But all farmers don?t have the opportunities or don?t want to expand. What should they do if they want to remain on the farm? An alternative is to start a farm shop.

De gamla ängs- och betesmarkerna hör till Sveriges artrikaste biotoper, ofta med en mycket hög arttäthet inom både flora och fauna. Ängs- och betesmarker har minskat kraftigt under det senaste århundradet vilket har lett till en utarmning av den biologiska mångfalden. Denna undersökning sker i samarbete med Täby kommun och syftet är att undersöka 10 olika ängs- och betesmarker för att få en uppdaterad bild av hävdtillståndet och vilka åtgärder som är mest lämpliga att sätta in.Detta arbete avser att fungera som en grund där framtida undersökningars resultat kan jämföras med för att se vilket resultat de insatta åtgärderna gett. Metoderna som använts är en allmän artinventering, art/area analys och successionskategorier utarbetade av Urban Ekstam samt studier av indikatorarter och lokalernas allmänna utseende exempelvis om mycket gammalt gräs finns i lokalen. Art/area- kurvorna studeras vilka genom sin lutnig och form visar vilken arttäthet som råder i det studerade växtsamhället.Flera av de undersökta lokalerna visar tecken på igenväxning och domineras främst av konkurrenskraftiga kvävegynnade arter. Dock finns ofta mindre bestånd kvar av hävdgynnad flora vilka skulle få en chans till expansion om en intensivare hävd sätts in.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

Saab Bofors Dynamics AB is looking for ways to let the employees work wireless in the future. The security in Wireless Local Area Networks (WLAN) has not been considered very reliable, but new standards and protocols have been developed to enhance the security in WLAN. Since most wireless components soon will have built in support for wireless communication, it is important to have a model to deal with secure wireless communication ready. This is necessary because it is important to protect the company?s information related systems, ensure contingency in the daily work and maintaining the trust of the market and the authorities.

This study was performed in order to investigate the difficulty in diagnosing retrobulbar disease with ultrasound. A retrospective study was accomplished to investigate the use of ultrasound in patients with suspected retrobulbar problems, and how often the examination is diagnostic. The computer based patient files, at the University of Agricultural Science in Uppsala, were searched for dogs with suspected retrobulbar disease. During 1999-01-01-2004-04-14, 14 patients fulfilling the search criteria were found. The patient records were studied, and the written reports from the ultrasound examinations were compared with the printed pictures from the examinations.

Public WiFi networks is one of the dominant technologies for users to get public internet access. The problem is that the networks are designed for accessability rather than security ? a problem users seldom are aware of. Users who carelessly access WiFi networks may reveal sensitive information which, among other things, can lead to an identity theft. Previous research suggests that users must be educated and informed about the risks they incur, but not how this should be done.

Vomb meadows is an area well knows for its rich bird life. During the 19:thcentury until mid 20:th century, the meadows were flooded annually in order toincrease the hay yield. The river Klingavälsån situated along the west side of themeadows, used to be a shallow river, meandering across the landscape. In the1940?s the river was straightened and made deeper.

The authors of this thesis have studied the handling of personal information in various kinds of organizations, because the perception is that the knowledge in this area is weak relative to the weight of the subject.The purpose of this paper has been partly to shed light on how knowledge of this area in the organizations that we have visited during the study but also to answer questions about handling, knowledge and security, and identification of individuals in different systems. What kind of problems the processing of these data creates and why these problems occur.In the beginning of our study we understood the importance of using the correct identifier and therefore chose also to examine what the various identifiers used by the organizations and why they chose these particular identifiers.In the qualitative analysis, Datainspektionen´s general rules and advice has been used as a basis together with the laws applicable to the organizations to get a good picture of how management of personal information is in these organizations.What we have found in this paper is that knowledge about how personal data is handled and what laws and rules are saying is very much dependent on how central the information is to these organization's activities. The police use so many different types of records for their organization to function well and they have very good knowledge of laws and regulations. In contrast, schools that do not handle as much of personal data themselves nor have the same knowledge among staff and do not have enough resources to cope with keeping the same knowledge base as the police. This is something that applies to all types of handling, depending on how important the information is for the organization, the better the security and knowledge in handling the data is..