Syfte & frågeställningar: Studiens syfte var att studera effekten på medieanvändares attityder. För att få en djupare förståelse och uppfattning om effekter på attityden så användes barnläkarfallet som ett exempel av anmälningsfall.Hur och på vilket sätt kan media komma att ha effekt på användarnas attityder?Metod & material: Studien är gjord efter en kvalitativ metod där datainsamlandet bestod av två fokusgrupper. Totalt deltog tio personer och intervjuerna transkriberades och delades upp i teman (kodningsschema) som sedan analyserades enligt framing teorin.Huvudresultat: I resultatet kunde man utläsa att de båda fokusgrupperna hade oliker attityder gentemot barnläkarfallet. Detta trots att de båda fokusgrupperna tidigare hade en liknande uppfattning om hur media arbetar och sade sig vara källkritiska.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Today, Sweden is to be regarded as a country formed by the influences and effects of immigration. The government is considering integration as a process aimed to influent all forms of welfare politics and as a project working both at an individual and at a social level. The aims of integration policies are to guarantee equal rights and opportunities, to form a public community characterized by diversity, and to mobilize all citizens to participate in and to be jointly responsible for a social development characterized by mutual respect and tolerance. During the Swedish election campaign of 2002, integration policies became one of the most reported and discussed political questions in the media. The aim of this essay is to study and analyze discursive statements on integration policies made by politicians during this election campaign.

AbstractTitle: Who said what? ? A qualitative content analysis regarding the UD?s, the government?s and the travel agencies after the Tsunami disaster.Number of pages: 38Author: Malin HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Autumn 2006University: Division of Media and Communication, Department of information science, Uppsala UniversityPurpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment.

Dagens företag verkar i en institutionell miljö där normer om korrekt uppförandecirkulerar och påverkar företags anseende. För att uppfattas som legitim krävs det attföretag inser och anammar de förväntningar som finns på dem. Att jobba med CSR,Corporate Social Responsibility, eller socialt ansvar har kommit att närma sig ettinstitutionellt krav. Men trots att många företag satsat på att jobba med CSR-frågor såsaknas idag riktlinjer och forskning på hur CSR sedan bör kommuniceras för att anseslegitimt och bygga anseende för företaget. Samtidigt har företags engagemang inomsociala medier tagit fart med fördelar som personifiering av företag och möjligheten tillrelationskapande interaktioner.Syftet med denna uppsats är att utröna effekterna av CSR-kommunikation genom socialamedia för företagets anseende och legitimitet.

The aim of this paper is to analyze and problematize the content in the teaching media Känslan för ord through an integrative perspective. This is done by using two sets of questions based on two of the didactic questions what and how. How is the content of the Swedish subject constructed in Känslan för ord? and How is this content integrated in Känslan för ord? The used material consists of a fairly large amount of literature which provides different approaches, priorities, and methods about the Swedish subject. This literature forms the base for the model used to analyze the course books.The results are based on an analysis of the exercise culture (uppgiftskultur) in the two books and are extensive.

The purpose of this essay has been to examine whether attitudes and behavior among Swedish people who takes snuff are dissonant or not and how their attitudes are affected by the media debate about the health risks snuff can cause. Furthermore, we were interested in finding out how different reference groups´ attitudes would influence the attitudes and the willingness of people to stop taking snuff and investigate how much control the people who take snuff think they have. To answer these questions we chose to ask primarily students at Stockholm University and Södertörns Högskola. The students were asked to fill out a questionnaire with 22 questions and the 100 responses we collected were worked up in a statistic program, SPSS, on the computer. The main models used for the essay and for the questionnaire were the Theory of Planned behavior and the Dissonance theory.

The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other.We have also studied how the radio stations follow Sveriges Radios? policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations? Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers.Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity.

Vår bild av omvärlden skapas utifrån det vi vet om den. Min undersökning har närmat sig frågan vem som är skapare av dessa bilder med hjälp av i huvudsak diskursanalys och semiotik. För att ringa in frågan har jag valt att studera ett specifikt fenomen som förekommit flitigt i svensk media på sista tiden, nämligen Bonden. I skrivande stund har denna yrkeskategori sedan en tid tillbaka fått stor medial uppmärksamhet, och undersökningen belyser hur detta gjorts genom att analysera ett antal texter där bonden förekommit. Dessa texter är hämtade från TV4 och deras underhållningsprogram Bonde söker fru och Let?s Dance som visats under hösten 2007 och våren 2008.Syftet med studien är att genom att belysa dessa texter med dels diskursanalysens perspektiv och semiotikens teorier, i huvudsak med hjälp av Barthes mytbegrepp, lyfta fram svaret på frågan Vem och hur är bonden i svensk nutida media? Utifrån mitt perspektiv som mediepedagog är det centralt att uppmärksamma mediernas roll i samhället, och detta arbete ger ytterligare verktyg för att gripa media.I stora drag visar studiens resultat på att programmen uppvisar kommersiellt gångbara bilder där mytbildningen innehåller både konservativa och populistiska drag.

Hälsa är ett begrepp som vi ständigt möts av i vår vardag. Hälsa handlar om att må bra fysiskt och psykiskt och är därför någonting som berör oss alla. Dock är begreppet hälsa väldigt brett. I statistiska undersökningar mäter man ofta hälsa utifrån rent konkreta variabler som livslängd, vikt i förhållande till längd, avsaknad av sjukdom etcetera. I media har istället fokus kommit att hamna på kroppen, dess utseende och former.

Hälsa är ett begrepp som vi ständigt möts av i vår vardag. Hälsa handlar om att må bra fysiskt och psykiskt och är därför någonting som berör oss alla. Dock är begreppet hälsa väldigt brett. I statistiska undersökningar mäter man ofta hälsa utifrån rent konkreta variabler som livslängd, vikt i förhållande till längd, avsaknad av sjukdom etcetera. I media har istället fokus kommit att hamna på kroppen, dess utseende och former.

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Serpula lacrymans infestation has become an increasingly common problem, and is usually perceived as a tip of an iceberg.During the 21st century there has been a perceived increase of damage caused by serpula lacrymans, at AB Mats Fransson Saneringstjänst ? Anticimex in the county of Kronoberg. A similar increase has also been noted by employees at the offices in Kalmar, Karlstad, Piteå, Stockholm, Malmö, Söderhamn, Halmstad and Visby.The methods used to collect data for the project has been interviews with a number, for the project, relevant key persons, such as analysis engineers at Trygghansa and Anticimex, as well as personnel at the botanical institution at Gothenburg University and the Botaniska Analysgruppen in Gothenburg, further statistics from SMHI and analyses of reported instances of infestations have been used.The majority of the people interviewed believe that the increase is caused by renovations of old houses, higher precipitation during the summer months, as well as a moister climate and warmer winters. The latter can also be gleaned from statistics from SMHI concerning temperature, precipitation, and relative humidity.Analysed damage reports show that the most common cause for the infestation is ground moisture, even when combined wooden materials.Older houses that where built around 1900 are the ones most frequently infested with serpula lacrymans. The part of the building most frequently infested is the foundation, where cellars and suspended foundation are the most common types to be infested.

Because social media is personal and reaches users directly, it has become an important means of communication for companies trying to reach out to their audience (Nygren & Wadbring, 2013). Especially the possibility of interactivity has been discussed as social media's big advantage. But how much two-way communication is actually possible on social media? This is a quantitative study that focuses on how Swedish Facebook users in the ages of 16-25 interact with companies on the social network. The aim was to contribute with increased information and knowledge about how the users mentioned above interact with the companies as well as how the users perceive the companies communication and presence on Facebook.

The aim of this Master?s thesis is to examine how librarians talk about users in social media. Using a method of discourse analysis based on Ernesto Laclau?s and Chantal Mouffe?s theoretical concepts it seeks to answer the following questions: How do librarians describe and comment on users in social media? In which contexts do librarians talk about users in social media? Which ideas of the relationship between the librarians and the users do the user discourses present?The study focuses on a Facebook page called ?Arga Bibliotekstanten? (The Angry Library Lady) and all its posts and comments during the period of January to June 2013. This is an ?open? page available for anyone to follow; at the time of the study it had approximately 1800 ?followers? and 4000 ?friends?, both librarians and users.The results show that librarians talk about the users in a variety of ways, but mainly concerning money, behavior and task.