This thesis investigates if privatization of the Swedish healthcare system influences our view on the meaning of equality. This system is based on the principle that all people are equals and that healthcare should be provided on the basis of need. I apply critical ideology analysis to investigate how our view of equality might change because of the evolvement of society. A critical view may be explained as an interest in exploring things that seem obvious to many. Important questions to answer are why equality is regarded as such a natural concept in the society and how healthcare is actually provided.

In this master thesis I investigate different views on literary quality in two quite different library journals; Biblioteksbladet and Bibliotek i Samhälle. One aim of the study is to see whether the ambiguity of the term literary quality is considered. Since there is no universally accepted definition of literary quality to be found the analysis is inspired by discourse analysis. This theoretical frame work starts off in the assumption that our views of the world are much dependent the way we describe it. The work of Finnish scholar Sanna Talja is presented and the results of this thesis are compared with the three perspectives on music culture that are presented in her book.

The aim of this thesis is to examine expressions of power and racism in news reporting about the district of Rinkeby, Sweden, in two major Swedish newspapers. News articles are examined using Norman Fairclough?s three-dimensional model for critical discourse analysis. The discourse theory has also been complemented with theories of media in relation to power, ideology and racism. The study has shown that news reporting about Rinkeby largely focused on stereotypical subjects such as violence, social problems and crime.

The aim of this Master thesis is to delineate the ideology behind the public library politics in Gothenburg, during 1945-50. The study is an archive survey. To be able to account for the public library politics in Gothenburg during the period, the author has studied documents in the archive of the public library board in Gothenburg. The description of the politics is the source for the research papers analysis. The thesis principal issue, is on what ideological basis the public library politics has been formulated in Gothenburg, during the period of interest? The concept of ideology is defined as a coherent system of norms and values.

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.

In this essay I?ve chosen to do a comparative analysis of the two films Män som hatar kvinnor (Niels Arden Oplev, 2009) and The girl with a Dragon tattoo (David Fincher, 2011) based on feministic theories. I have done this with the intent of comparing the two versions way of viewing the woman. The analysis is based on my own questions, observations and interpretations, and has a hermeneutic approach.My conclusion is that ?The girl with at Dragon tattoo? is closer to Stieg Larsson?s original story that both films are based upon, though the Swedish film Män som hatar kvinnor has got more of a feministic purpose.

The purpose of this essay is to study the public debate on the subject of creationism, the belief that there is a creator of all life on earth. The study is focused on creationism in different forms in schools and the more general discussion of creationism as an alternative to the theory of evolution. The overall question is what should be taught as the origin of life: Evolution or creationism in various shapes and forms? The essay consists of an overview of previous research in both the USA and Sweden, and an analysis of argumentation on the issue in newspapers. A comparison is made between the USA and Sweden.The analysis of newspapers shows that there are some arguments for different forms of creationism but there are considerably more arguments against creationism.

The essay is a text centred study of ten Young Adult Novels, in which Internet plays an essential part. The structure is put into light out of used narrative techniques of how to create stories and its construction elements. I compare the ten Young Adult novels to each other. My aim is to analyze the functions of the Internet motive in the chosen novels, using different approaches, and enlighten it with concerns to the new phenomenon that Internet is in society. Consequently the essay will also have a mimetic touch to it.The ten novels that I base the analysis on are written of both med and women and have both male and female as main fictive persons, and are from different parts of the world.

The purpose of my essay is to analyse the antiziganism imparted by the Swedish Governement during the 1930´s and 1940´s. The starting points are the text in the first published chapter of the Governement´s White Paper and other political texts refered to concerning surveys of the gypsies. My sources will be these texts important for the time period of my essay. The White Paper recites in chronological order for the repeatedly made surveys and registrations of the gypsies made by the authorities during the 1900´s. My analysis will apply the theories of Michel Foucault being about biopower/biopolitics and the method for ideological analysis by Sven-Eric Liedman.

The use of coaching is fairly up to date in the business world although it?s relatively new.Despite this, there?s a lack of clarity about what coaching is and what it signifies. Our point ishowever not to define coaching. Based on the normative coaching literature, the purpose is,from a critical discourse analysis to explore the power relations that affect the coach andcoached in their relation to each other, so as to be able to criticize managerial coachingrelationship as presented in the literature. This will contribute to enabling for a more opendiscourse.The theoretical image of managerial coaching described by the literature as a democraticexercised leadership by a certain type of behavior and attitudes, will lead to improvedorganizational performance.

The purpose of the study was to describe how care givers experience working with people who suffer from dementia and acting out behaviour and to illustrate the importance of the care givers approach. Sixteen caregivers were interviewed from different nursing homes in the middle of Sweden. The interviews were analyzed with qualitative content analysis. The result is divided into two content areas. The analysis of the first content area, care givers experiences of meeting people with dementia and acting out behaviour, resulted in three categories, which deals with the approach.

Eskilstuna Folkhögskola is located in Munktellstaden in Eskilstuna. The school has two separate buildings with entrances that are difficult to find. By having two separate buildings, and to be in an area where there are rules and guidelines for the area's environment, makes it difficult to guide visitors to the school premises.The purpose of my research was to examine how to guide visitors to the school, and how to increase understanding that the school's various buildings are connected.Through practices such as site analysis, interviews, I found that the guidelines are not adapted to the current situation that is established in the district.Through theory and empirical material I have produced a design proposal to facilitate Wayfinding to Eskilstuna Folkhögskola. This is presented as a landmark and a clarification of the schools entrances and signage..

The prospect of Turkish accession to the EU has sparked controversy in many of the member countries. It has highlighted the different ways in which European as well as Turkish identity is being defined in the debate, with some politicians seemingly trying to draw on old prejudices in order to make the case against membership. By utilising discourse analysis as advocated by Thomas Diez, this thesis seeks to explore the debates regarding the Turkish accession bid in the British House of Commons. Its purpose is to analyse how ?EU? and ?Turkey?, understood as contested concepts, gets described in different ways.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

Men?s magazines is a form of media that has been present and popular among men for decades and even centuries. In the beginning of 1990 the popularity for men?s magazines boosted as the new ideal man was presented. The new lad represented a new masculinity that was more honest about its ideals and point of views.