Den allmänna värnplikten avskaffades i Sverige den 1 juli år 2010. Detta efter ett riksdagsbeslut från året innan, den 16 juni 2009. Från och med denna tidpunkt övergick Försvarsmakten direkt från att vara ett värnpliktsförsvar till att bli, i fredstid, en utpräglad yrkesarmé. Som en effekt utav denna indragning av Försvarsmaktens kontinuerliga tillförsel av personal måste Försvarsmakten nu rekrytera nödvändig arbetskraft på annat sätt via den öppna arbetsmarknaden. Sedan år 2010 fram till 2013, vid värnpliktens avskaffande, har Försvarsmakten satsat 350 miljoner kronor på marknadsföring.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

The print- and mailroom at Gefle Dagblad (GD-tyck) is handling an increasing amount of commercial jobsalong with the newspaper production. Investments have above all been done in the mailroom to be able tooffer commercial costumers a higher degree of finishing and there are plans to expand further in the commercialmarket. GD-tryck is of the opinion that they need to secure the quality of their production to be ableto do such expansion, which is the reason why a quality system of some kind may be appropriate. Howeverthere are no plans to certify such a quality system according to ISO 9001:2000.In this exam report the present methods of working have been analysed from a quality perspective.Suggestions on how GD-tryck should be working with quality development is presented in the fields whereshortage of quality has been discovered. The suggestions taken together do not form a quality system butcan be looked at as ideas of approach to quality fields that have to be developed if a working quality systemshall be accomplished.Many of the quality fields that have been discussed do not have anything to do with technical qualitydirectly but are in some degree requirements for a working quality system.

During my time as a student at the School of Library and Information Science in Borås there was an ongoing discussion regarding whether or not the library and librarian were facing an identity crisis and what future consequences this may lead to. The discussion was and still is of interest to me since it most likely will have an impact on the identity I soon will make part of my self as a professional librarian. This master?s thesis is an attempt that to through discourse analysis seek clarity in what the future identity of the library and the librarian may consist of. I do so by examining articles from the two library journals Ikoner and Biblioteksbladet.

Purpose: This study has been conducted with the purpose to examine representations of men and masculinity ideals in advertising for male grooming products. This study also aims to investigate how the male representation has changed during the 2000?s.Theories: The theoretical framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication.Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Cafe? during the years 2003-2012.Conclusion: The result of the study suggests that the representation of men was not versatile, many of the advertisements showed the same representation pattern, which indicated that the metrosexual was the most common depicted masculinity. Past research shows that the notion of men and the male representations in media has gone through major changes during the last decades. However, the results of this study did not find any signs that the male representations were going through any significant change in the examined advertisements.

This master?s thesis was performed at PartnerTech AB in Åtvidaberg. It addresses the problem of managing test results obtained from testing electronics manufactured by PartnerTech. PartnerTech has developed a test system, called Tor, which performs tests on manufactured boards and stores the test results in files. The Tor system consists of both hardware and software part, where the software runs on an ordinary PC with MS DOS/Windows 2000.

PDF-files are to become a native file format in all prepress supplier workflows during 2006. This will give an opportunity to automate and develop a more stream lined prepress workflow. It is desirable to secure digital files by preflight the files early in the process. The objective with this project is therefore to find software that can automate parts of the preflight process and also to build up a well-functioning preflight workflow for preflighting both PDF-files and native files.Meetings have been held with preflight suppliers to find a solution for how to automate parts of the preflight in the prepress workflow. Seven preflight software companies demonstrated the possibilities with their products and four of these were chosen for continuing working with.

This masters thesis concerns three different types of cataloguing within three different memory institutions museums, archives and libraries. The focus lies on the cataloguing elements which are compared in order to illuminate similarities and differences. The Regional Archive and The National Museum of World Cultures - both in Gothenburg - were chosen and compared to KRS, the Swedish counterpart to the Anglo-American Cataloguing Rules, AACR2, 2: nd ed. The purpose of this comparison is partly to display the elements in order to make students disciplines, but also the staff within archives, libraries and museums to become conscious of each others cataloguing methods in regard to future cooperations within the memory institutions and to see if it is possible to create common cataloguing rules for archives, libraries and museums. The questions asked in this thesis are: 1.

Previous research about contextual effects on advertising has mainly focused on the editorial context, while advertisements' broader context has been overlooked. This paper aims to take a broader perspective on advertisement context. Its purpose is to get an understanding on how physical exercise influence the effectiveness of print advertisements, and furthermore to look at the effects of thematic incongruence between ad and the physical environment. We hypothesize that physical exercise increase ad effectiveness through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less incongruent ad, before or after physical exercise.

The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on attention-grabbing graphic elements. This results in a belief that the attention toward the warning labels is poor. An extensive experiment underlies this study, which has the purpose of providing insights to the effects that warnings, warning design, and warning content has on attention, attitudes and behavior in print ads. The study shows that, even though the standard design and content has lost much of its potential to communicate the warning, it gains more attention compared to a warning label with new design and content.

This paper describes the evolutionary development of an information system for a small company. The company performs overhaul of forklifts and cleaning machines. The company has already an information system that handles the reports from these overhauls but it needs a supplementary tool that assist the chief planner to plan forthcoming overhauls.It should be able to display coming overhauls in a timetable and eventually print them, either to a PDF file or to a document. The timetables this function produces will help the chief planner and the assemblers to get a good overview of their day-to-day work.The tool needs to be intelligent in that way that it takes into consideration were in the country different assignments will be performed. So that time consuming travels over great distances can be avoided.

About a year ago, Göteborgs-Posten, one of Sweden's largest daily newspapers, decided it was unprofitable to continue producing their feature-style weekend magazine, Två Dagar. Standing at a crossroads,not wanting to stop producing the weekend magazine altogether, they decided to outsource. Spoon Publishing AB, a content agency with strong ties to Göteborg, were assigned with taking over the production.Going forward, Spoon has taken over a majority of the responsibility for the conceptual work and actual production, all with the main purpose of reducing cost and increasing efficiency.Normally Spoon does content marketing for a wide range of customers in an equally wide spectra of channels, from print to radio, television and web.The main purpose of this essay has been to investigate and establish whether the journalistic integrity and quality has in fact been maintained despite the weekend magazine being outsourced. We have analyzed selected editions of the magazine, first and foremost inarticles under the vignette fashion, using a qualitative method for content analysis, scrutinizing everything from the denotation of single words to the big picture. This specific vignette contains the most frequent contributions by in-house, or at least reappearing, journalists.Perusing the material in Två Dagar, we have come to the conclusion that the magazine has indeed retained its level of quality and still reflects the same core values as before being outsourced..

The aim of this examination project was to work with the processof making a pattern collection for fabrics. The collectionshould consist of at least three patterns with report measurementssuitable for screen print. I wanted the pattern collectionto be a simple, mystic and colourful collection with a folklorespirit like the popular rural life I experienced during my childhood.The purpose of the project was that I during the working processwould deepen my estethic background to enforce my personalgraphic expression ability and evolve as a pattern designer.I wanted to try to mix my personal view of domestic graphicexpression with another language that I gained in recent years.This I wanted to do in order to find the tools that could helpme clarify and develop my pattern signature.A few of the questions that I had about this project were if thelong scetching phase that I planned would help or damage theproject.I also thought it would be interesting to experiment with coloursin this project. I wanted to see how far I dared to go inmatter of colours as well as how the patterns would be visuallyexperienced if I for example reduced one colour or replaced itwith the opposite colour.I thought it was inspiring to work with traditional techniqueswith the colours. It was only positive that part of the patternstory telling was developed in an unpredicted direction duringthe scetching phase.

The purpose of the study is to investigate the significance of organizing social- cooperative in relation to individual empowerment; and how this empowerment can be used to better the situation of others. Young surfers is a social- cooperativ that is run by cooperators with experience of substance abuse and criminality. The social- cooperativ is built on the premise that the cooperators are to set up and run a screen-printing shop where they will print t-shirts and sweatshirts. The purpose of this business is that the cooperators are given the opportunity to work and that youths with social problems such as substance abuse and criminality are given the opportunity to work-train. My study is comprised of a series of interviews and observations that I have conducted in relation to the cooperators of Young Surfers.

SAMMANFATTNING Mitt examensarbete utgör ett led i Nordiska Genbankens (NGB) uppgift att skapa en nordisk s.k. ?core collection? av rabarber, Rheum rhabarbarum L. Samlingar finns även i våra nordiska grannländer Norge, Finland, Danmark och Island. I Sverige har ett insamlingsarbete av rabarber pågått under åren 2002 och 2003 för att komplettera en äldre samling.