The aim of this master´s thesis is to examine how librarian´s views of the users can vary for different types of materials in public libraries. We have seen that literature and reading are the central parts of the libraries in Sweden. All other types of media are traditionally seen as complements and in focus for the study is feature film as an example of these other medias. We examine policy documents to see the official view of the general target group of the libraries and compare it to the view of the users of feature films as expressed by the librarians. The study includes several different types of empirical materials such as interviews, observations and documents and the method used is case studies.

A high amount of dead wood is one of the most important prerequisites for high biodiversity on forest land in Sweden. Dead wood is most abundant in young forests, thinned forests, woodland key habitats and protected forest land. In old-growth forests most of the dead wood consists of logs and snags, whilst in managed forests a huge proportion of dead wood is made up of logging residues like stumps and FWD, fine woody debris (< 10 cm diameter). All these different types of dead wood may serve as substrates for epixylic bryophytes and lichens. However, few studies have been conducted on the relative importance of these different fractions of dead wood for the occurrence of bryophytes and lichens, especially when considering dead wood on thinned forest land.

This study presents a holistic view of which factors small and medium-sized enterprises (SMEs) have to consider, in moving their customer order decoupling point (CODP) further from the customer, thereby becoming more customized. The study also investigate whether SMEs and larger enterprises differ in the strategic questions relating to what influences an enterprise to become more customized, which prerequisites are required and which problems enterprises should anticipate and prepare for. These questions are important, given that strategic change is challenging, and can take considerable time to accomplish; it therefore needs to be based on the right decisions. This study is motivated by the fact that the markets SMEs are selling to tend to become more and more complex and harder to anticipate. Increased globalisation and use of IT and ICT have lead to greater uncertainty in customer demand.

The objective of a site leasehold is to allow the lessee to occupy a specific plot of land. In return, the lessor imposes an annual ground rent. The ground rent ownership gives the lessor the possibility to capture the increasing in land value. As such, the rent is based on the value of the land multiplied with a percentage that reflects the yield of the land value. It is renegotiated every ten years.

The aim of this study is to examine how work at music departments in public libraries has changed with time. To analyze this, the role of music libraries as well as music library users, selection, holdings, acquisition and technological development have been examined. The examined data consists of qualitative interviews with music librarians and library assistants at public libraries in Sweden. To get a time perspective, handbooks and articles about music departments in libraries have also been analyzed.This study emanates from Sanna Talja?s discourse analysis of music libraries in Finland.

Vi hade som avsikt att med denna uppsats undersöka vilka effekter berättande tv-reklam har på konsumenter. Mer specifikt var syftet att studera vad konsumenter kommer ihåg av tv-reklam som är uppbyggd av storytelling, men även hur de beter sig då reklamerna visas och vad som gör berättande tv-reklam intressant. Studien utgick ifrån fyra företag som använder sig av berättande tv-reklam, dessa företag agerar på den svenska marknaden och är: ICA, Din El, Norrlands Guld samt Telia.Undersökningen var av kvantitativ art, med en enkät som underlag för insamlingen av empiri. Även teorier har granskats och sammanställts för att bygga en stadig grund och har fungerat som utgångspunkt inför analys och slutsatser. I studiens resultat fann vi att det är viktigt att varumärket har en tydlig koppling till tv-reklamen.

The purpose of this thesis is to explain why states obtain nuclear weapons and the role variousactors and interests play in the making of states´ nuclear policies. The main questions are asfollows: (1) What big theories exist concerning states obtaining nuclear weapon and nucleararmament in International Relations and what relevance do they have of the post cold-war period?,(2) What is the meaning of the perspective of the Military-Industrial Complex (MIC)?, and (3)Arethere empirical studies which supports the existence of a MIC in the United States?The focus lies on actors and driving forces that are internal to states and it is also important toinvestigate if the theories have relevance for the post 9/11-era. The study uses the method ofqualitative literature-study with some quantitative segments. It is claimed that states might beinterested in justifying their behaviour in a morally appealing way and that real reasons may behidden.

Today, equine breeding is based on performance and conformation, resulting in a vast variation in fertility among different horses, with noticeable economic losses as a consequence. The horse breeding industry is therefore in need of methods that diagnose the spermatozoa concerning their quality and provide the best sperm for AI. The commonly used selection methods for sperm today are: centrifugation, where extender is added, the sample is centrifuged and then resuspended; swim-up self-migration; adherence separation; and density gradient centrifugation. However, none of these methods are in used routinely in practice before inseminating mares with fresh or cooled semen. The aim of this study was to evaluate a new selection method, Single Layer Centrifugation (SLC), and its effect on sperm viability. The viability was analyzed with regard to membrane integrity and membrane stability of ejaculated spermatozoa.

I dagens konsumtionssamhälle bombarderas tevepubliken ständigt med reklamfilmer om olika produkter och tjänster. Trots ett konvergerande medielandskap med en uppsjö nya teknologiska innovationer har televisionen bevarat sin starka ställning i de svenska folkhemmen och är fortfarande det mest frekvent använda mediet bland barn. Med gemensamt intresse för reklam och dess påverkan som utgångsläge förde Piagets teori om barnets kognitiva utveckling oss in på att närmare undersöka hur barn påverkas av tevereklam sett ur ett föräldraperspektiv. Syftet med studien var att bidra till en ökad förståelse kring hur föräldrar upplever att barn påverkas av tevereklam som sänds med intentionen att sälja produkter.För att besvara forskningsfrågan genomfördes en totalundersökning på en avgränsad population bestående av föräldrar med barn mellan fyra och sex år på nio förskolor i Karlstad. Till vår hjälp tillämpades två olika metoder - enkätundersökning och samtalsintervjuer.Totalt fanns det 227 presumtiva respondenter i populationen varav 85 föräldrar valde att medverka i studien. Vi närmade oss forskningsfrågan genom att mäta samband och olikheter i påverkan mellan en rad olika faktorer såsom konsumtionsmängd, ålder och föredragen kanaltyp.

Insufficient intake of vegetables is a reason for micronutrient deficiencies and malnutrition in developing countries. With urbanization, globalization and a growing world population it is of major importance to secure sufficient food supply for the world?s population. Part of the solution to increased food security among the world?s poor could be the introduction of vegetable home gardens, plots for small scale vegetable production which can provide households with sufficient vegetables as well as serve as an extra income source. The study Improving peri-urban home gardens aims at examining the existence of vegetable home gardens in the peri-urban areas of Hyderabad, India.

The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

The purpose of this paper is to examine the law regarding gross violations of women and its application in the Swedish legal system. We have investigated how the legal system takes into account a holistic perspective of the vulnerable situation of women in the investigation and assessment and the extent to which psychological violence in the form of verbal abuse, threats and harassment attention. We also wanted to find out how the law's design may contribute to difficulties in the implementation and interpretation of it. In this study, we used a qualitative research approach when we decided to conduct an interview with a police officer and a textual analysis of four cases from the district court. Interview questions were semi-structured in order to gain a deeper understanding of the phenomenon.

The aim of this essay was to describe the power elite of the Swedish town Karlshamn, and its influences on the local political process before the realization of the narrow-gauge railway Karlshamn-Wislanda-Jernväg. During the mid 19th century, a revolutionary period began in the Swedish pre-industrial epoch. The political and institutional regulatory frameworks were disassembled and restructured, away from protectionism and centrally controlled administration, for the benefit of free trade, local self-government and liberalism. The changes were carried through during times marked by a drastic increasing native population and upcoming demands for adjustments to meet the growth of the industrial-, trade- and labour markets. An essential industrial development factor was the building of the national railway network, which started after some important decisions in the Swedish Riksdag during the 1850´s.

The aim of this study was to compare activity, lying down and getting up behaviour, weight gain and cleanliness in heifers in cubicles versus on deep-litter. The study was conducted from autumn of 2005 until autumn of 2006 in a commercial organic dairy herd with 340 cows. In 2005 the farm rebuilt half of the young stock accommodation from deep-litter pens to cubicles. The experiment used 150 heifers of the breeds Swedish Red, Swedish Holstein and crossbreeds between these, all born on the farm. The animals were divided into three blocks based on breed and within each block they were sorted after increasing age. The youngest heifer in each block was randomly allocated to one of two groups, cubicle or deep-litter pen.