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1519 Uppsatser om effective advertising - Sida 63 av 102
Könsselektering av spermier frÄn lantbrukets husdjur
Millions of preselected progeny have been born since the development of The Beltsville Sperm Sexing Technology 1986. The method is based on flow cytometry and sorting is done on the basis of DNA difference of the X- and Y-chromosomes. Preselection of progeny provides an opportunity to obtain genetic gain and increased production as well as increased animal welfare and decreased environmental impact. However, the method is associated with low fertility, high costs and uncertainty whether the sorting process contributes to DNA damage and thereby results in genetically impaired progeny. Today, sex sorted sperm is only commercially available in the bovine industry, due to the fact that bull sperm is more suitable for selection than sperm from other species.
En sjuksköterskas följsamhet till basala hygienrutiner : En studie utifrÄn Theory of Planned Behaviour
Background: Nosocomial infections pose a big threat to patient safety and increased costs for society. An effective way of preventing cross-infections is to apply hygiene routines. Studies show that compliance to hygiene routines is low while there's a lack of knowledge about the best way of improving it. Aim: To investigate whether a conversation based on the Theory of Planned Behaviour (TPB) could influence a nurse's compliance to hygiene routines and whether it could benefit the understanding of a nurse's compliance. Method: A quantitative and qualitative method was used in the study and included one nurse.
Regler Àr till för att brytas
A purchase decision can be seen as a multifaceted context that raises many unanswered questions. Understanding the consumer's evaluation of alternatives is complex and should be studied at a deeper rather than wider scale. There is a problem for retailers to understand how the consumer manages a purchase decision in a retail setting with durables goods that generates a higher effort. The aim is to describe the decision rules used by the consumer and how they are expressed in this context. A better understanding of which ones they use and how they are conveyed will help retailers to create effective marketing solutions that generate positive outcomes as increased profitability and customer satisfaction.
Subliminal priming : Manipulation till att vÀlja en specifik kulör pÄ plastpÄse
Primad information Àr lÀttare tillgÀngligt i minnet och kan sÄledes lÀttare bli igenkÀnt. FörutsÀttningar för priming Àr bland annat subliminal perception, mÄl, tillförlitlighet, icke vaksamt och icke vanemÀssigt. Studiens syfte Àr att fÄ bredare förstÄelse gÀllande subliminal primings pÄverkan. FrÄgestÀllningen var om kunder i en affÀr kan manipuleras, primas, till att ta en specifik kulör pÄ plastpÄse vid kassan samt om det finns nÄgon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 mÀn.
Kvighotell
In this essay I have summarized important factors for an effective, but also successful, way to raise and house heifers. This study can be used for other dairy farms to use as guidelines in their process to raise heifers. To let outside heifer growers house, feed and have the heifers pregnant before return, can save a lot of work. But also moneywise, when the care and individual programs makes them strong and increases the growth.The result is a faster breeding and an earlier time for their first calving.In Sweden the heifers tend to be older if you compare with Denmark or United States where the custom heifer raising is well known and growing. One reason can be the Swedish laws regarding outside grassing for all cows during the summer months.
Effektivisering av destruktionsprocess : En förstudie om hur Fresenius Kabi kan effektivisera befintlig destruktionsprocess
This thesis is a feasibility study into how Fresenius Kabi may rationalize their destruction process in regards to cost, recycling, and work environment. The two main objectives are to identify scrap flows and the possibility to improve or replace the equipment that is now carrying out the physical scrapping. The flow has been visualized by a flow chart of the material and communication. A chart of the problem established to visualize where improvements are necessary. Based on the problems proposals are presented on how to improve the flow thru the plant.During analyze of the physical scrapping equipment it was also necessary to take a deeper look at how they are carrying out there work today, how does the procedure look like, working environment and where are the weaknesses.
Kommunikation hos respiratorvÄrdade patienter : Upplevelser hos patient och vÄrdpersonal samt analys av samtal med och utan röstgenerator
?Studies have shown that patients receiving mechanical ventilation in an intensive care unit (ICU), who are entirely dependent on the nursing staff, often experience frustration due to a temporary loss of the voice source. Limited communication is an important factor contributing to patient discomfort. Nursing staff also report communication as frustrating and difficult.The aim of the present study is to introduce a neck-type electrolarynx as a communication aid in an ICU, to study the nursing staff experiences of communication with tracheotomized patients receiving mechanical ventilation, and to examine the patientÂŽs experiences regarding communicative abilities. Communication between a ventilator treated, tracheotomized patient and members of the nursing staff was recorded and analyzed according to principles of Conversation Analysis (CA).The results show that several members of the nursing staff experience difficulties communicating with tracheotomized patients receiving mechanical ventilation.
Brands Transfer of Meaning: An analysis of brands roles within product placement
Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series.
Optimerad lagerhantering
Researchers, planners, and government agencies agree that road safety for children must be a priority and in particular that children should have a safe and secure way to travel to and from school regardless of age or the distance travelled. In Sweden, child traffic safety is a key part of the country?s Nollvision, a long-term traffic policy goal of ?no deaths or serious injuries?. Unfortunately, many countries have recorded increases in child traffic accidents as the percentage of parents who drive their children to school and thus congestion around schools has increased. Common strategies include traffic safety education for children, the redesign and improvement of traffic infrastructure, bicycle training, and carpooling.This thesis assesses the traffic problem around Ludvigsberg School in the district Valbo in GĂ€vle, Sweden.
?Bibliotekariers reflektioner kring sina behov av utbildning om besökare med funktionsnedsÀttningar ? Att som bibliotekarie utvecklas genom utbildning och skapa ett mer tillgÀngligt bibliotek??
Our main reason for this master thesis is to find out how librarians get knowledge and understanding about people with disabilities in order to make the library more accessible. Our aim is to study the so-called 4 x 4 education which is an education about accessibility to and within cultural institutions and find out if a specific education is helpful to librarians in this matter. We also discuss what librarians themselves find desirable in an education of this type. Socio-cultural perspective is our choice as background theory. The socio-cultural perspective states that learning depends on social activity and social interaction.
Du vÀljer sjÀlv- En kvalitativ studie av Nya VÀgvalet RosengÄrd
Youth crime is a subject widely discussed in media as well as in the academic field of criminology. One of the topics within the research field of youth crime discusses how to effectively help young people leave a criminal lifestyle behind. It is within this topic that the focus of this essay lies. This qualitative study examines a community based program in the Swedish city of Malmö called Nya VÀgvalet (The New Choice of Path, own translation), which works with juvenile delinquents and the issues that surround the youths lifestyle. The aim of the essay is to explore the foundations and methodology of the program, how the methods of the program are put into practice and how these methods compare to what current research findings claim to be effective factors in successful interventions.
Rovdjursproblematik i Sverige med fokus pÄ varg och fÄr. Vilka lösningar finns?
The Swedish wolf population is like continue to grow and this will eventually lead to an increase in the predation of livestock. In Sweden carnivore attacks happen most frequent on sheep farms and the majority of these attacks are performed by wolves. Because of this, the main focus in this study is on the sheep and wolf problematic.
It is not only the direct killing of livestock that affects the animals and their owners in a negative way. It has also been shown that livestock that lives close to carnivores sometimes change their behaviour in a way that will affect their ability to reproduce and to forage efficiently.
En tesaurus som ledsagare ? En jÀmförande studie av tre sökstrategiers inverkan pÄ Ätervinningsresultatet i en bibliografisk databas.
This Master?s thesis is a comparative study of information retrieval results between three distinct search strategies in simulated automatic query expansion in a bibliographic database. Our purpose is to investigate which of the search strategies score the most effective precision and to what extent the same relevant documents are retrieved (overlapped). A thesaurus attached to the database is used to select appropriate descriptors for the baseline query formulations which subsequently are expanded with hierarchical relations. The search strategies are s1: A baseline query with two or three descriptors, s2: The baseline descriptors combined with at least one Narrower Term, s3: The baseline descriptors combined with Narrower Term and at least one Broader Term.
Regeringens transportinfrastruktursatsningar : En studie av tÄgtrafikens utrymme i regeringsanslagen för transportsektorn
In the government's bill on infrastructure for 2010-2021, the government presents that road investments should be prioritized before investments in the railway. The grants for operation and maintenance of the railways are much higher then in the last government's bill. Furthermore the current founding of investment in railways is higher then for road investment which is in opposite of the bill on infrastructure's directives. Therefore the purpose with my thesis is to find which factors that can explain how come the government has chosen to take these actions. As a model to help me achieve my purpose I have been using a modified version of the DBO-theory, where the basic factors to explain an action is Desire, Belief and Opportunities.
Omedveten tankeverksamhet och beslutsfattande - en anvÀndarmanual : En studie i det omedvetnas beskaffenhet
The investigation aims to clarify to what extent non-conscious thought has efficacy in for instance decision making,and also examine some aspects of the question whether decisions are caused by free will. This is done by an analysisof new research in neuroscience, economics, the combination of the two within neuroeconomics, evolutionarytheory and especially the new theory of Unconscious thought (Nordgren & Dijksterhuis 2006), which will enjoyspecial scrutiny due to its recentness in the scientific field. A decision strategy ought to put high-level consciouscognition to use where it is most effective, and this is on a different level than the canonized one. Meta decisionmaking is decision making concerning which decisions ought to be made consciously. It is the area where the largestamount of freedom can be obtained wherein the largest amount of thought effort ought to be invested.