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1519 Uppsatser om effective advertising - Sida 33 av 102
Musikterapi som redskap inom barnsjukvården : forskningsöversikt avseende smärta och rädsla
The aim is to describe the factors that influence nurses' assessment and measurement of pain in patients. Literature study based on 13 reviewed articles, searched in the Cinahl. Qualitative and quantitative articles were analyzed. Six themes were identified that can be seen as the factors that influence nurses' assessment and measurement. The themes were  pain education, nurses´ experience in the profession, nurses´ level of knowledge about pain relief, documentation about pain, nurse´s perspective on the patient, and pain measurement.
Sjuksköterskors upplevelser av arbete med döende patienter inom palliativ vård. En litteraturstudie om död och döende, stress och coping ur sjuksköterskans perspektiv.
Today, palliative care is performed in several different areas. When the curative treatment is no longer effective the objective of the palliative care is to promote the best possible quality of life for dying patients, through an active and overall treatment. In their work nurses see death and the dying. To highlight and to reach an understanding of the significance of their work, this literature study's objective is, using Carnevali´s thoughts about health as a theoretical framework, to describe different aspects of nurses' experiences of working with dying patients within palliative care. Furthermore the occurrence of stress and possible stress factors will be examined, as well as the nurses' access to support and to established coping strategies..
Biometri vid fysisk access : En jämförande studie mellan ansiktsigenkänning och fingeravtrycksavläsning
In today?s society, people often find themselves in situations where they need to be identified;for example when we buy alcohol, need to use an ATM or log on to our e-mail account. The most common methods today that are used for these kinds of matters are antiquated, and inthe meantime, criminals all over the world get more sophisticated. Companies invest billions every day in order to protect their interests. Maybe it?s time that we finally give biometrics theattention that it deserves.This essay aims to describe the biometric methods that are available today, find some of the most effective when it comes to physical access and make a comparison.
Rekommendationer eller konversationer - Effekten av innehållet i word of mouth på mottagarens inställning till det omtalade företaget
We investigate the effects of various types of word-of-mouth (WOM) messages on consumer bahavior. The message is varied along two dimensions where one is valence and the other is whether or not it contains an explicit call for certain behavior or attitude change. We use an experiment in the form of a web-based survey. Five different scenarios were designed to represent neutral, positive, and negative WOM. The latter two came in two different versions - one with a recommendation and one without.
Hur används intranät? En studie av EkaForum, Eka Chemicals intranät.
Intranets has been marketing as the tool for solving the organisations information problems. My interest is to see how an intranet works in an organisation. This study was an investigation about the use of EkaForum, the intranet of Eka Chemicals, at the Rollsbo division. The study aimed to evaluate how EkaForum is being used, firstly as a transmitter of information and secondly as a communication tool for the organisation. The study was constructed as a quantity survey based on a questionnaire with 24 questions and was sent out to the staff of Rollsbo division.
Ömsesidigt utbyte av manipulationer - en studie i social kompetens
Social competence is an effective weapon at all costs on today?s market. In many job ads we can see the words to be socially competent. In our report we have studied the subject?s social competence, relations, relationship marketing and personal networks and looked to the connection these subjects have to one another.
Hedersrelaterat våld : En kritisk diskursanalys av svensk dagspress
The chief aim of this study is to investigate the impact of context on written peer response. A second aim is to explore students? attitudes towards peer response. The investigation has taken place at an upper secondary school in the south-east of Sweden, involving 20 students in grade 2 and 3 in the course Swedish C. The investigation is based on the students? comments on their peers? speech drafts and six qualitative interviews.
Activate Nyhamnen : a design proposal after Kongjian Yu's design approch
This thesis introduces Kongjian Yu?s design approach in terms of industrial heritage conservation in connection to transformation and urban design. The approach is examined respectively on two cases from China and USA. The thesis give a brief introduction to current achievement in conservation research and general profile of industrial conservation practice. Based on case and theory study, Yu?s design approach is carefully applied to an industrial area Nyhamnen in Malmö and a design proposal is produced.
Allmänhetens kunskap om afasi ? ett svenskt stickprov
The aims were to investigate the public awareness of aphasia in a Swedish sample and examine if knowledge of aphasia relates to gender, education or age. Participant?s sources of knowledge of aphasia were examined. A total of 153 individuals, aged 18-90, were surveyed. Participants were categorized into three groups; heard of, knowledge of and not heard of aphasia.
Media och dess inverkan : exponering av idealiserade könsroller och dess inverkan på unga människor
The purpose of this study is to examine the impact that idealised body images found in media have on the body-image and wellbeing of young men and women. The study was carried out using questionnaires based on the BAQ and HAD scales to examine the participants' views of themselves as well as symptoms of anxiety and depression. Time spent by the participants using different kinds of media, as well as their degree of social support, was used with the purpose of examining relations and differences in body-image between men and women. The questionnaire contained advertising images to examine whether short time exposure had any impact on the participants. In order to determine this, one half of the questionnaires contained idealised body-images, whilst the other half contained images without human objects.
Gerillakampanjer ? karakteristika och reklambyråns arbetssätt : En djupintervjuundersökning med särskilt fokus på visuella gerillakampanjer
Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..
Leanorienterad flödesutveckling : av kärntillverkningen på Affärsenhet Cylinder ASSA AB
Business unit Cylinder at ASSA AB in Eskilstuna are having problem with frictions in their production process. Changes are occurring and older products along with machineries are phased out and transferred to low-cost countries. This opens up possibilities to at a larger extend customize physical flows after production flows. The authors where given the task to analyze the production and find problem areas to improve and to give suggestion on how Business unit Cylinder can work to optimize their production flow.The aim of the thesis work is to come up with suggestions on how to reduce the lead time in production and how the tied up capital can be reduced. In more detail the task included to find problem areas that are counteracting an effective flow, give solutions on new flows for the production of the cylinder core, give suggestions for new stock points for the production and how the production shall be managed and controlled.During the last twelve months ASSA AB has sold over 700 different types of cylinder cores, and the product range is very wide.
Keyword advertising. Om annonsörers och tjänsteleverantörers ansvar vid sökordsbaserad annonsering ur ett varumärkesperspektiv
Syftet med uppsatsen är att undersöka repatriaters upplevelser av repatriationsprocessen. Fokus ligger på arbetsrelaterade aspekter i syfte att utvidga förståelsen för hur repatriaters upplevda relation till organisationen påverkar tankar om uppsägning bland repatriater. Teorin är uppdelad i fyra avsnitt. Repatriatens uppfattning om hemkomsten samt arbetsvillkoren efter hemkomsten. Som efterföljs av repatriaterna i hemorganisationen för slutligen redogöras för vad den normativa teorin har för goda råd till företag.
Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC
ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.
"Det onödiga flyget?" : En studie av inrikesflygets betydelse mellan Göteborg och Stockholm
The purpose of this essay is to study and compare the air traffic with the train traffic between Gothenburg ? Stockholm. The study is based on three different perspectives: travelling time, travelling cost and the environmental effects. With those three factors included in the study, it will be more useful to determine if the unnecessary travel exist.This essay is based on quantitative information which has been gathered from the booking system of the train- and airline company?s websites.